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Suzanne Pinckney

Women in CSR: Dr. Debbie Haski-Leventhal, Macquarie Graduate School of Management - 0 views

www.triplepundit.com/...rie-graduate-school-management

step 1 step 2 communications

shared by Suzanne Pinckney on 17 Oct 13 - No Cached
  • “If you present people with a solution, they would come up with a thousand problems. If you present people with a problem, they would come up with a thousand solutions.”
Suzanne Pinckney

LLC vs. S Corp: Which Is Right for Your Startup? - 0 views

mashable.com/...small-business-incporporation

operations incorporation

shared by Suzanne Pinckney on 28 Feb 13 - No Cached
  • With LLCs and S Corporations, members and shareholders are able to pass company losses to their personal income reporting.
  • In some circumstances, the LLC lets you pass more loss than in an S Corporation, most notably when it comes to real estate.
  • 6. Reinvesting Profits There’s another twist regarding the LLC, S Corp and your taxes. As pass-through entities, individual owners of an S Corporation or LLC are liable for any taxes owed on profits — whether that money is retained in the company or put in their wallets. For example, if you own 50% of an S Corporation or LLC and that company makes $80,000 in profit, you need to report $40,000 in income on your personal tax return. And it doesn’t matter whether that $40,000 actually ended up in your pocket. This is known as “phantom income,” and can obviously cause a problem for some shareholders. What to know: If you plan on retaining money in the company (and would prefer not to have shareholders be personally taxed on this money), you should consider the C Corporation over both the LLC and S Corp. Of course, your specific situation may vary, so it’s always best to consult your accountant.
  • ...4 more annotations...
  • If you incorporate as an S Corporation, you need to set up a board of directors, file annual reports and other business filings, hold shareholder’s meetings, keep records of your meeting minutes, and generally operate at a higher level of regulatory compliance than your business might need or want to deal with. With the LLC, this isn’t the case. LLCs just use an informal operating agreement. What to know: If you want less red tape and formality, the LLC can provide greater simplicity.
  • You may have heard that the traditional C Corporation is overkill for most small businesses, and results in higher overall tax payments through something known as double taxation.
  • In my last post, I discussed how the LLC (limited liability company) and S Corporation are popular structures for small businesses since they avoid this double taxation burden. With these business structures, the company is taxed like a sole proprietor or partnership, meaning the company itself doesn’t file its own taxes; all company profits are "passed through" and reported on the personal income tax return of the shareholders or, in the case of an LLC, the members.
  • Most importantly, both the LLC and S Corp will separate your personal assets from any liabilities of the company (whether from an unhappy customer, unpaid supplier, or anyone else who might pursue legal action).
Suzanne Pinckney

Solar Panel Makers Fail to Report Waste · Environmental Management & Energy N... - 0 views

www.environmentalleader.com/...el-makers-fail-to-report-waste

energy client

shared by Suzanne Pinckney on 12 Feb 13 - No Cached
  • hazardous waste that is not always reported,
  • The mounting hazardous waste has raised concerns within the industry, which worries the problem could undermine its green image,
  • amount of fossil fuels used to transport the waste also hasn’t been calculated in lifecycle analysis of solar panels,
Suzanne Pinckney

Why green brands are failing to capture public attention | Guardian Sustainable Busines... - 0 views

www.guardian.co.uk/...reen-brands-fail-public-appeal

communications best practices

shared by Suzanne Pinckney on 09 Jul 13 - No Cached
  • The big picture apocalyptic narrative packaged in the wrapper of human guilt is a negative framing that not only fails to resonate with most people but risks painting the problem as too large and intractable for individual action (such as buying a "green" brand) to have any meaningful impact.
Suzanne Pinckney

Creativity - Extended Interview - Peter Sims - 0 views

www.bakadesuyo.com/sims-extended

step 7 laughter fun creativity innovation experimentation testing prototype

shared by Suzanne Pinckney on 09 Oct 13 - No Cached
  • So, improvisation and humor really lubricate the skids for creativity as a group, and then, also, allow people to not censor their ideas too prematurely, which is obviously really important.
  • if you’re laughing, you’re more likely to have a more relaxed state of mind and you’re more likely to be in a creative state of mind. Humor removes some of the barriers and some of the self-consciousness.
  • make it so people are very comfortable working with ambiguity and fighting through setbacks and failure, in order to solve problems in more creative ways.
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  • Luck Isn’t Random. It’s A Skill.
  • people who tend to be more lucky have a much more open stance to their world. They interact with people at gatherings or parties who are different from them. They’re just more open to different types of people, and unlucky people tend to just stick to their very own type, people who are of similar backgrounds, similar educational backgrounds, etc.
  • “I’m going to try this for a few weeks and I’m going to see where it gets me. Then I’m going to check in again and I’m going to measure the progress. I’m going to take stock and I’m going to make a decision then about whether to keep going in that direction or to shift.”
  • The willingness to spend 5 to 10% of your time doing experiments will, over the long run, really open up that part of you that can be more creative and entrepreneurial, and yield, hopefully, some new opportunities that you hadn’t thought of before trying something.
  • “Yes. That looks good and what if we did this,” instead of saying, “I don’t like that idea,” and just throwing it out completely.
  • you take the good elements and then you make them better and you constantly do this until you get to perfection.
  • The term for these people is “experimental innovators” – those who learn from each little mistake and piece together what ends up being something great, whether it’s a comedy act or a building or a piece of music. It just doesn’t come without lots of setback and toil.
Suzanne Pinckney

The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views

www.nytimes.com/...19Science-t.html

step 1 communications brain nytimes decision making

shared by Suzanne Pinckney on 23 Oct 13 - Cached
  • rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
  • Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
  • Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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  • the tax frame affected the outcome
  • I think there’s an attractive version of the carbon tax if somebody thought about its design,”
  • The crucial question, at least to her, is whether (and when) we want to use the tools of decision science to try and steer people toward better choices. If our preferences aren’t fixed the way we think they are — if, as Weber has argued, they’re sometimes merely constructed on the spot in response to a choice we face — why not try new methods (ordering options, choosing strategic words, creating group effects and so forth) to elicit preferences aligned with our long-term interest? That has to be better, in Weber’s opinion, than having people blunder unconsciously into an environmental catastrophe.
  • “Let’s start with the fact that climate change is anthropogenic,” Weber told me one morning in her Columbia office. “More or less, people have agreed on that. That means it’s caused by human behavior. That’s not to say that engineering solutions aren’t important. But if it’s caused by human behavior, then the solution probably also lies in changing human behavior.”
  • we have a “finite pool of worry,”
  • which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along. We simply move one fear into the worry bin and one fear out. And even if we could remain persistently concerned about a warmer world? Weber described what she calls a “single-action bias.”
  • Prompted by a distressing emotional signal, we buy a more efficient furnace or insulate our attic or vote for a green candidate — a single action that effectively diminishes global warming as a motivating factor. And that leaves us where we started.
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