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Suzanne Pinckney

What Is Backcasting? | The Natural Step - 1 views

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    Thanks for the refresher. This is how I use it when teaching TNS to clients, and I'd like to understand what the principles would be for personal susty (the equivalent of 'decrease use of synthetic chemicals that persist in nature'). Know what I mean? Can we invent those principles??? :) The makings of a super cool idea . . .
Suzanne Pinckney

Driving sustainable transformation via the power of design | Guardian Sustainable Busin... - 0 views

  • Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.
  • Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.
  • most successful companies embrace good design by loudly and clearly stating their positive intentions.
  • ...2 more annotations...
  • When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation
  • . It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more common
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