The State of Social Marketing 2011 - 2012 - Brian Solis - 1 views
Are Content Curators the power behind social media influence? - 1 views
When Is The Best Time Of The Day To Blog? - 2 views
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Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.
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“If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.
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27% of all content shares occur between 8am and 12pm EST.
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CMOs Need To Change How They Communicate To Their Fans In 2012 - Webtrends Blog - 1 views
Twitter Sets Feb. 1 As Date For Enhanced Profile Pages - 0 views
Women Of Tomorrow | AdWomen - 0 views
Online Pinboards - Is This the New Way to Facebook? - Search Engine Watch (#SEW) - 1 views
The End of Link Building as We've Known and Loved it - Search Engine Watch (#SEW) - 1 views
Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012 - Search... - 1 views
Increase B2B Lead Conversion with Social Login on Your Site | Janrain - 2 views
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A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.
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Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.
The 6 Stages of Exposing Yourself with Content Marketing | Content Marketing | Social M... - 2 views
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“How Much Do You Open the Kimono: Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?”
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hey create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building. To that end, Eloqua often invests in content that’s not particularly related to their actual business.
4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views
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2. Leads. This is a new feature in SlideShare Pro. If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com. Seriously, what other social network focuses on actual lead capture and sharing?
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Alternatively, you could simply survey the early adopters and decide if they are leaders worth following: Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise and, oh, The White House.
Does Your Content Live In A Mixed-Use Or Gated Community? | Eloqua Blog - 0 views
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A solid lead generation strategy does both, Craig Rosenberg, author of the blog Funnelholic, told me. The appetite for content online is insatiable so marketers would be wise to indulge the public with registration-free content, Craig says. “I do believe that if people are addicted to content without the reg-path and you path stuff, it better be remarkable.” Rosenberg says the “vast majority” of your marketing funnel should be free without asking potential clients for personal info. Save the registration forms for further down the funnel where more research-heavy content like whitepapers resides.
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Chris Jablonski, author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
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Determining a perceived value from a lead can be substantive metric, if somewhat difficult to ascertain. I am imagining it in action. Perhaps you provide an abstract for the content you are guarding behind a registration form. But the abstract is more than a general summary. It includes a bullet list for the specific topics addressed and how solutions are offered, without providing the actual solutions before you collect that personal information. The upside is that you know if a prospect completes the form, they are very concerned about that topic.
Facebook's biggest change yet: Actions are here | VentureBeat - 1 views
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from the user’s perspective, one of the best parts about Actions is that you can use them without incessantly oversharing to your friends.
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When you share a post or update your status on Facebook, it will appear in your friends’ news feeds. But when you have an Action coming from the Open Graph (i.e., from a site that exists outside Facebook but that uses Facebook Connect in some way), that activity will only appear in the Ticker and on your own Timeline.
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Many Actions partners will offer granular settings to give you control over what you share. For example, design-centric flash-sale site Fab.com’s “Bought” actions are opt-in. Like the Actions turned on but don’t want to share a particular purchase with your friends? Mark it as a gift to hide it. Don’t worry about embarrassing buys; all Fab.com “adult” items are hidden by default.
Good Copy, Bad Copy » Blog Archive » Write with a knife for more powerful prose - 2 views
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