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Carri Bugbee

Does Your Content Live In A Mixed-Use Or Gated Community? | Eloqua Blog - 0 views

blog.eloqua.com/mixed-use-or-gated

gated content content marketing lead generation B2B BtoB business-to-business marketing

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A solid lead generation strategy does both, Craig Rosenberg, author of the blog Funnelholic, told me. The appetite for content online is insatiable so marketers would be wise to indulge the public with registration-free content, Craig says. “I do believe that if people are addicted to content without the reg-path and you path stuff, it better be remarkable.” Rosenberg says the “vast majority” of your marketing funnel should be free without asking potential clients for personal info. Save the registration forms for further down the funnel where more research-heavy content like whitepapers resides.
  • Chris Jablonski, author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
  • Carri Bugbee on 20 Jan 12
     
    Determining a perceived value from a lead can be substantive metric, if somewhat difficult to ascertain. I am imagining it in action. Perhaps you provide an abstract for the content you are guarding behind a registration form. But the abstract is more than a general summary. It includes a bullet list for the specific topics addressed and how solutions are offered, without providing the actual solutions before you collect that personal information. The upside is that you know if a prospect completes the form, they are very concerned about that topic.
Carri Bugbee

The Ideal Length for All Online Content - 1 views

blog.bufferapp.com/ng-online-according-to-science

content blogging length social+media

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • 100 characters is the engagement sweet spot for a tweet. 
  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
  • ...5 more annotations...
  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.
  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.
  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
  • Chris Evans on 21 Apr 14
     
    Interesting opinion on the blog post length, I always thought it was a little shorter but the 'seven minute' mark tends to make sense...good article!
Carri Bugbee

Wayfair Conspiracy Theory Is Spreading Among Lifestyle Influencers On Instagram - 0 views

www.buzzfeednews.com/...ir-qanon-influencers-instagram

influencers influencer marketing influencer outreach instagram

shared by Carri Bugbee on 14 Jul 20 - No Cached
  • Misinformation and right-wing conspiracy theories — which used to primarily reside in darker corners of the internet like 4chan and Reddit — have been spreading through Instagram since earlier this year. In April, BuzzFeed News reported that several lifestyle and parenting influencers had begun sprinkling in QAnon theories with their normal content; since then, the problem has only become bigger.
  • ghting against. Over the years, QAnon believers have claimed this ring has been involved in the Clinton presidential campaign (remember Pizzagate?), the Mueller investigation, and, more recently, the N
  • Influencer Rebecca Pfeiffer — who runs a blog about fashion and home decor called LuvBec and has 110,000 followers — has nine separate highlights on her page sharing a range of debunked QAnon conspiracy theories.
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