Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged actions

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Facebook's biggest change yet: Actions are here | VentureBeat - 1 views

venturebeat.com/...facebook-actions-rollout

facebook gestures socialmedia

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • from the user’s perspective, one of the best parts about Actions is that you can use them without incessantly oversharing to your friends.
  • When you share a post or update your status on Facebook, it will appear in your friends’ news feeds. But when you have an Action coming from the Open Graph (i.e., from a site that exists outside Facebook but that uses Facebook Connect in some way), that activity will only appear in the Ticker and on your own Timeline.
  • Many Actions partners will offer granular settings to give you control over what you share. For example, design-centric flash-sale site Fab.com’s “Bought” actions are opt-in. Like the Actions turned on but don’t want to share a particular purchase with your friends? Mark it as a gift to hide it. Don’t worry about embarrassing buys; all Fab.com “adult” items are hidden by default.
Carri Bugbee

Replacing The User Story With The Job Story - Jobs To Be Done - Medium - 0 views

medium.com/...ith-the-job-story-af7cdee10c27

agile agile marketing user stories

shared by Carri Bugbee on 08 Apr 15 - No Cached
  • Carri Bugbee on 08 Apr 15
     
    Summed up, the problem with user stories is that it's too many assumptions and doesn't acknowledge causality. When a task is put in the format of a user story ( As a [type of user], I want [some action], so that [outcome] ) there's no room to ask 'why' - you're essentially locked into a particular sequence with no context. The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome. As I've marked in the above image, there's really a disconnect between the action and persona.
Carri Bugbee

10 Significant Things You Likely Didn't Know About Social Media But Should | Fast Compa... - 0 views

www.fastcompany.com/...-about-social-media-but-should

social media Marketing Twitter facebook instagram

shared by Carri Bugbee on 16 Mar 15 - No Cached
  • . Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.
  • 4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.
Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

www.fastcocreate.com/...telling-is-the-ultimate-weapon

storytelling engagement story content writing social media

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
  • over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
  • Carri Bugbee on 30 Oct 12
     
    In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Carri Bugbee

Why the News Feed is Becoming Less Important for Facebook Pages - 0 views

blog.bufferapp.com/new-facebook-page-design

facebook newsfeed facebook pages marketing

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
  • Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
  • Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
  • ...3 more annotations...
  • Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.
  • More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.
  • Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.
Carri Bugbee

Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views

www.agilitypr.com/...-3-lessons-starbucks-pr-fiasco

crisis communications crisis management social media public relations PR social+media analytics Starbucks

shared by Carri Bugbee on 23 Apr 18 - No Cached
  • Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
  • 71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
  • Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
  • ...1 more annotation...
  • This may create ambiguity in how a brand should respond, given that there are two competing conversations happening here.
docmacpro

Instagram Comes Of Age: Thank Hurricane Sandy & The Election - 0 views

readwrite.com/...k-hurricane-sandy-the-election

iphoneography IG Instagram news media SNS

shared by docmacpro on 07 Nov 12 - No Cached
  • docmacpro on 07 Nov 12
     
    IG in action, at a poll, disaster or neighborhood near you. :-)
Carri Bugbee

The art of apologising: What the United Airlines CEO should have said - 0 views

www.telegraph.co.uk/...-airlines-ceo-should-have-said

PR public relations crisis communications crisis management

shared by Carri Bugbee on 11 Apr 17 - No Cached
  • The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,
  • “All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”
  • the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”
Carri Bugbee

Does Your Content Live In A Mixed-Use Or Gated Community? | Eloqua Blog - 0 views

blog.eloqua.com/mixed-use-or-gated

gated content content marketing lead generation B2B BtoB business-to-business marketing

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A solid lead generation strategy does both, Craig Rosenberg, author of the blog Funnelholic, told me. The appetite for content online is insatiable so marketers would be wise to indulge the public with registration-free content, Craig says. “I do believe that if people are addicted to content without the reg-path and you path stuff, it better be remarkable.” Rosenberg says the “vast majority” of your marketing funnel should be free without asking potential clients for personal info. Save the registration forms for further down the funnel where more research-heavy content like whitepapers resides.
  • Chris Jablonski, author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
  • Carri Bugbee on 20 Jan 12
     
    Determining a perceived value from a lead can be substantive metric, if somewhat difficult to ascertain. I am imagining it in action. Perhaps you provide an abstract for the content you are guarding behind a registration form. But the abstract is more than a general summary. It includes a bullet list for the specific topics addressed and how solutions are offered, without providing the actual solutions before you collect that personal information. The upside is that you know if a prospect completes the form, they are very concerned about that topic.
Carri Bugbee

3 Steps To Convert Business Goals Into Digital Marketing Actions - 0 views

www.emergestudio.net/...into-digital-marketing-actions

strategy KPIs digital marketing agile marketing agile

shared by Carri Bugbee on 01 Apr 15 - No Cached
  • To achieve the marketing goals you need to drive qualified traffic to your website and convert that traffic into leads. From there the sales team can pick up and convert leads into clients. This means creating and distributing content and content offers to a relevant audience. It also means content should be mapped on the buyer’s journey which is structured in: awareness, consideration and decision stages.Here are the basic things you need to do:
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views

adage.com/...234816

social+media facebook ads advertisement GNC M marketing

shared by Carri Bugbee on 19 May 12 - No Cached
  • CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
  • A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
  • Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
  • Carri Bugbee on 19 May 12
     
    CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Carri Bugbee

ReTargeter 7 Deadly Sins of Retargeting - 1 views

www.retargeter.com/...7-deadly-sins-of-retargeting

retargeting advertising

shared by Carri Bugbee on 02 Jul 12 - No Cached
  • The power of retargeting lies in its ability to keep your brand top of mind among users through continuous exposure.
  • optimal number is approximately 17-20 impressions per user per month, breaking down to roughly one impression every other day.  At this level, your users won’t be inundated with ads, but will see your brand with enough frequency to solidify brand recall.
  • clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer peaked and the ads are more likely to blend into the background.
  • ...1 more annotation...
  • If you do wish to continue serving ads to customers, use a different set of creatives with a new call to action. 
Carri Bugbee

5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views

www.insidefacebook.com/...r-facebook-advertising-in-2014

facebook advertising social+media

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
  • Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
Carri Bugbee

Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 | Ignite Social Media - 0 views

www.ignitesocialmedia.com/...decline-reach-since-december-1

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.
  • As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.
  • To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers.  They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand.  With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.
  • ...2 more annotations...
  • Facebook has indicated that brands should pay to promote their content, but our research shows that organic content leads to better buying actions.
  • While some posts will get more reach after two days, much of the reach is captured in this methodology, as the half-life of a Facebook post has historically been only 30 minutes.
  • Carri Bugbee on 12 Dec 13
     
    analysis shows that roughly 2.5%
1 - 20 of 33 Next ›
Showing 20▼ items per page