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Why Facebook pages are a bust for brands | PandoDaily - 0 views

pandodaily.com/...ok-pages-are-a-bust-for-brands facebook pages brands fail
shared by Carri Bugbee on 15 Nov 13 - No Cached
  • Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers.
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MediaPost Publications Wireless Carriers Struggling With Consumer Expectations 11/01/2013 - 0 views

www.mediapost.com/...ing-with-consumer-expecta.html customer service custserv telco social media
shared by Carri Bugbee on 05 Nov 13 - No Cached
  • As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.
  • According to the research, nearly a third of consumers said they would consider switching providers if their customer support requests through social media went unanswered. 
  • he potential for a disgruntled customer to do major damage to the brand is exacerbated by the speed at which social media can spread the word of a bad brand experience worldwide.”
  • Carri Bugbee on 05 Nov 13
     
    As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.
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Forrester: 'Facebook is Failing Marketers' | LinkedIn - 0 views

www.linkedin.com/...-facebook-is-failing-marketers
shared by Carri Bugbee on 01 Nov 13 - No Cached
  • I am surprised it has taken this long for Forrester to attack the performance of Facebook. It is something we have seen developing for years. The challenge is the space has evolved making it less and less relevant for brands in the eyes of the Consumer. The shift to mobile has made Facebook pages virtually obsolete. People very infrequently drift outside of their newsfeed on mobile devices.
  • One recent study of sweepstakes found that only 11.8% of participants shared the Facebook app with others. In the past that number was well over 50%. You add to that the way Facebook shares content (known as the Facebook algorithm or Edgerank) only 5-15% of their friends would even have the potential to see it in their newsfeed
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Is Facebook Really Failing Marketers? | Digiday - 0 views

digiday.com/...is-facebook-failing-marketers facebook marketers advertising forrester ads marketing
shared by Carri Bugbee on 31 Oct 13 - No Cached
  • They’ve abandoned the promise of helping companies genuinely connect with their customers. They’re not even very good at the model they’ve chosen, which is as a Web 1.0 ad seller.
  • Ads aren’t the focus on what marketers want from Facebook in the first place.
  • Facebook has completely gone back on what they originally promised marketers in 2007. It’s what they promote today. They sell this promise of connecting companies with their customers. Eighty-four percent of the time they don’t do that.
  • ...4 more annotations...
  • Facebook fails to deliver those messages 84 percent of the time.
  • It goes back to what Facebook wants to be. They’re going after the easy buck with display ads targeted with the same criteria as ads anywhere else. If all they want to be is Yahoo or MSN, they’ve made great strides.
  • Don’t be blinded by revenues. Marketers are exceptionally dissatisfied.
  • What they fail to understand is marketer satisfaction is a leading indicator for spending, not the other way around. If Facebook doesn’t address those problems, more marketers will act on that dissatisfaction.
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An Open Letter To Mark Zuckerberg | Forrester Blogs - 0 views

blogs.forrester.com/...open_letter_to_mark_zuckerberg facebook ads facebook advertising forrester
shared by Carri Bugbee on 28 Oct 13 - No Cached
  • while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.
  • ompany focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ll help them create such connections. But in reality, you rarely do. Everyone who clicks the like button on a brand’s Facebook page volunteers to receive that brand’s messages — but on average, you only show each brand’s posts to 16% of its fans.
  • company isn’t good enough at the pure advertising business onto which you’ve shifted your focus. We estimate your site now delivers tens of billions of display ads every day. But fewer than 15% of those ads leverage your ever-growing cache of social data to target relevant audiences. And your site’s static-image ad units offer marketers less impact per impression than they could achieve with the ad units other sites offer.
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What journalists need to know about Twitter's expanded lists | Poynter. - 0 views

www.poynter.org/...-about-twitters-expanded-lists twitter lists social+media journalists
shared by Carri Bugbee on 28 Oct 13 - No Cached
  • Before Twitter updated its lists feature last week, users could create only 20 lists with 500 accounts in each; now, they can create 1,000 lists with 5,000 accounts in each. The update impacts the role Twitter plays as an international news source by enabling journalists to be even more organized and save time as they gather, report and share news and information.
  • f you don’t already have lists (and even if you do), remember that your lists should reflect how you use Twitter, not how anyone else does. Tailor your lists to your needs.
  • As of this writing, I have more than 130 Twitter lists. And, no, that’s not too many — not if you keep them organized and find them useful. Here’s a link to my list of lists. I’m still moving accounts from old combination lists to many new lists. And I’m still creating more.
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MediaPost Publications Execs Still Fretting About Social Media 10/07/2013 - 0 views

www.mediapost.com/...etting-about-social-media.html social+media social media executives risks
shared by Carri Bugbee on 09 Oct 13 - No Cached
  • 71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”
  • listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.
  • Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.
  • ...2 more annotations...
  • just 21% said their companies have an incident management plan in place for fraud or privacy breaches, only 33% have a general social media policy (that’s up from 23% two years ago), and only 59% have performed a social media risk assessment. 44% of execs surveyed said their company doesn’t have a policy for securing mobile devices. On the positive side, 72% of executives said their companies hadn’t experienced social media fraud… yet.
  • 66% said they see their organizations using social media more over the next year, and 68% said social media will be critical for corporate efforts in the future. The top applications are brand awareness (38%), recruiting (27%), and customer identification (14%). Just 1% said they thought social media was a waste of time.
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