Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
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humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
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In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.