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71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”

listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.

Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.

advertiser interest in Snapchat is flat to dwindling, as many opt to move toward Instagram

Issues with Snap include continued issues over measurement, difficulty in finding content, influencers moving to other platforms and lack of outreach to agencies and brands from Snap

Some brands "think Snapchat is dying, and they want their brand associated with a platform that is growing,"

What do you see in the market supporting your idea that ad tech and mar tech won’t converge? MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.

Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.

The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.

The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,

“All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”

the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”

The video ads, which the company says are still being tested to a limited number of users, will start playing automatically as users scroll through their news feed, the central real estate in Facebook's desktop and mobile platforms. They will initially play without sound; users can stop the ad by scrolling past it in the news feed.

In a November survey of 735 Facebook users by global marketing consultancy Analytic Partners, 83% of users said they would find video ads "intrusive" and would likely "ignore" them.

Subway was among the companies that placed ads containing video that users had to start manually. Mr. Pace of Subway said roughly 88 million people saw the ad and "millions" of people clicked on it. "It worked pretty darn well," he added.

Forty percent of marketers want to reinvent their roles as marketers, but only 14 percent believe they know how. Fifty-four percent believe marketers should be risk takers, but 25 percent describe themselves as cautious.

CTR by itself is a poor indicator of ad performance and may be “completely unrelated, or even negatively correlated, to the other measures capturing metrics such as calls, directions and store visits” As mobile display campaigns are optimized for CTR, it negatively impacts secondary actions such as calls and directions Lower CTRs were often associated with the highest offline in-store visitation rates

if marketers and brands are relying exclusively on CTR they’re not getting an accurate picture of which ads actually deliver true engagement and are “working.” In addition the risk of inadvertent clicks (the “fat finger” problem) is relatively high, casting further doubt on CTR.

For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.

The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.

Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.

Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.

Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.

the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.

A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.

in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.

Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.

The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.

“The level of awareness of this risk is still very low.”