Why Aren't There More Female CEOs In PR? - 0 views
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While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
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This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
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A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
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Upright Position Communications | Slow PR: How Understanding the True Nature of PR Lead... - 0 views
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#1 – Results are not immediate I call this the “seven week itch”. One thing that’s consistent with tech startups working with PR agencies or consultants for the first time is how antsy they tend to get before they start to see results
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Here’s the mantra for Slow PR: Good results take time, require solid messaging groundwork and need a strong fostering of your media network. There are exceptions, but for the most part, solid, sustainable media results require a foundation that needs to be built.
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If you have a new app and you want a review from a strong critic, make sure that the app is ready for that level of scrutiny.
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Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views
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"The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said. "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
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"You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
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"Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
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Facebook tests Workplace Standard - 0 views
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Workplace is similar to regular Facebook, but instead of connecting with friends and family, its users interact with co-workers. It will be called "Workplace Standard," while the paid version will be called "Workplace Premium." "Not every company wants to go through a full-scale enterprise deployment and not every company is in a position to pay for Workplace," Cross said.
How Shazam Plans to Survive the Social TV Shake-Out | Digital - Advertising Age - 0 views
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Shazam execs' talk of using their proprietary data for advertising puts them in league with The Weather Company, Pandora and Amazon, which are all mining information like pollen count, song choices and product purchases to inform ad targeting. Mr. McGurn said the Shazam app ingests the live audio feed from 160 TV networks every day. That positions the app as an ally to TV networks trying to stem their share of ad spend from being siphoned online.
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Shazam is also currying favor with TV networks as a way to drive viewership. For last fall's Country Music Association Awards, Shazam pushed alerts featuring the show's air date and time to the in-app news feeds of eight million users who might be interested in watching, like those who had previously tagged a Blake Shelton song. Ten million people received such a notification for The Grammys.
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People who use Shazam to "tag" the game's broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game -- from tweets to photos to ads -- and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.
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MediaPost Publications Execs Still Fretting About Social Media 10/07/2013 - 0 views
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71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”
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listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.
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Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.
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More Than Half of US Consumers Don't Want to Friend a Brand Online - CMO Today - WSJ - 0 views
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40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.
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there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.
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half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.
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8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views
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Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
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Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
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Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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6 Reasons Marketing Is Moving In-House - 0 views
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1. Agencies are slow.
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“The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
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2. Agencies are stuck on advertising.
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Facebook For iOS Tries Popping Up Cards Of Related Content To Browse After You Post | T... - 0 views
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By reacting to what’s top of mind for users, Facebook could unlock new utility, entertainment, and monetization potential. The cards test is rolling out to a small subset of iOS users.
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Facebook could reduce the after-sharing bounce rate with its new cards.
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The cards could endear businesses to Facebook by giving them an extra chance to connect with people who’ve shown they’re interested. If you see photos of friends having a great time at a restaurant after you check in there, the social proof will probably leave you with a more positive perception of the place.
Web Sites - The Website Experience Consumers Value Most [Infographic] : MarketingProfs ... - 0 views
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Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
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59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.
Why Denny's Sounds Like a Chill Teenager on Social Media - 0 views
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"It's really all been rooted in [Denny’s] positioning as America's diner,” says Kevin Purcer, Erwin Penland’s director of digital strategy. "It's about… the little conversations that might not mean a lot at the surface level that you might have in a Denny’s booth with your friends and family. But, when you look back at your life, those might be the moments you enjoy the most."
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“I think it's a voice… that's unique, slightly off-center, but very, very welcoming,” says Denny’s CMO John Dillon. “The kind of person you can literally sit down next to at a diner and have a conversation with."
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"Nothing can substitute [team members’] intuitive knowledge of that audience and what people will and won’t respond to," says Purcer. “So, we have a lot of reliance on them as a front line, so to speak.”
Marketers Will Seize the Customer Experience by 2020, Study Shows | Virtual-Strategy Ma... - 0 views
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86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.
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Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.
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The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).
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Social media in 2018: Time to grow up or get out - Marketing Land - 0 views
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Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
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There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
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There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views
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Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
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In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
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Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Beyond Momo: Why brands need to get ready for digital hoaxes | PR Week - 0 views
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"Whether it was true or not, this story broke and took off because of very legitimate concerns that exist in society about keeping kids safe online," points out Jeff Beringer, global head of digital at Golin. "When something generates this much conversation, media coverage, and responses from people in positions of authority like teachers, school administrators, and law-enforcement officials, brands have to sit up and take it seriously."