Facebook Stops Tracking Daily Likes and Comments | ClickZ - 1 views
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The people talking metric lumps together the number of people who have liked, commented or shared a brand's post or page, or engaged in some other way. But some advertisers place different values on various forms of interactions - for instance, attributing a higher value to a comment than a like.
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Without Facebook-reported daily likes and comments, marketers and agencies will need to track them manually. For those tracking larger pages with multiple posts, that could get tedious. Companies like PageLever could benefit from the change.