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Carri Bugbee

Want Proof that Mobile Drives Purchases? - E-commerce, Internet marketing and business ... - 0 views

www.timpeter.com/...f-that-mobile-drives-purchases

mobile purchases internet marketing store visits Google adwords

shared by Carri Bugbee on 06 Jan 15 - No Cached
  • Google is launching a new “Store Visits” metric in AdWords, designed to use your customers’ location to determine whether they’ve visited your stores, restaurants, and hotels after clicking on an ad.
  • “…most mobile research leads to a purchase, just not on the smartphone.”
  • “In a March 2014 survey conducted by Nielsen for xAd and Telmetrics, between 70% and 80% of US smartphone or tablet users said they had completed or would soon complete a purchase related to their smartphone search. The study also found that more than 40% of consumers considered a smartphone or tablet their most important media resource for a purchase decision.”
Carri Bugbee

Which Content Categories Are Being Shared on Which Social Networks? - 0 views

www.marketingcharts.com/...on-which-social-networks-43953

content marketing sharing ShareThis content curation

shared by Carri Bugbee on 27 Sep 14 - No Cached
  • Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
  • Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
  • 43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
  • ...4 more annotations...
  • Baby Boomers (50-69) more likely than the average adult to use a tablet on a weekly basis
  • haring via smartphones grew by 24% quarter-over-quarter among those aged 55 and older, while tablet (+43%) and smartphone (+22%) sharing by 36-55-year-olds each grew
  • While 56% of sharing on Facebook was mobile, that figure rose to 71% on Twitter and 77% on Pinterest;
  • While 64% of all shares occurred on Facebook, its share of shares (excuse the pun) declined by about 4% points from Q1, with Pinterest (+1.3% points to 9%) and Twitter (+0.8% points to 9%) both gaining.
Carri Bugbee

Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views

www.sharethis.com/...-pinterest-twitter-leading-way

social sharing mobile growth sharing Pinterest

shared by Carri Bugbee on 28 Sep 14 - No Cached
  • mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
  • mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
  • Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
  • ...3 more annotations...
  • Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter.
  • Facebook is the place to share about politics and parenting, Twitter tends to be all about business and sports, and Pinterest leans heavily toward shopping.
  • Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Get Ready: Commercial Viral Videos to Take Up Even More of Your Time - eMarketer - 0 views

www.emarketer.com/...1011020

viral videos tracking analytics commercials ads advertisements

shared by Carri Bugbee on 22 Jul 14 - No Cached
  • social media-driven campaigns would see the most growth in commercial production in 2014,
  • it makes sense that the commercial production space is shifting its efforts to viral video. Out of the US smartphone users surveyed, 44% said they watched viral videos on their phones, the second most popular digital video type they viewed regularly; 43% of computer users and 37% of tablet users also reported watching viral clips on those devices.
  • The top hurdle to managing rights and royalties for commercials was the need for a system to track them, cited by 32% of respondents. A close 30% were concerned about others using an asset despite not having the rights to it
Carri Bugbee

Teens, Social Media & Technology Overview 2015 | Pew Research Center - 0 views

www.pewinternet.org/...s-social-media-technology-2015

social+media teens teenagers social media stats

shared by Carri Bugbee on 04 Jun 15 - No Cached
  • 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
  • African-American and Hispanic youth report more frequent internet use than white teens. Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.
  • 71% of teens use more than one social network site
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  • Middle and upper income teens lean toward Instagram and Snapchat
  • Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do.
Carri Bugbee

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out - 0 views

blog.bufferapp.com/vertical-video

video vertical video social media Instagram Twitter Advertising

shared by Carri Bugbee on 27 Feb 19 - No Cached
  • Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis 3 important video marketing takeaways Other key video marketing learnings Overall vertical video research conclusion What’s next for video marketing?
  • mobile phones (smartphones) alone accounted for 65% of total digital usage, up from 62% in Q1 2018:
  • In all of the experiments we conducted, we consistently found that vertical video outperformed square video within the Facebook News Feed.
  • ...4 more annotations...
  • Since the video tests (vertical vs. square) were identical in content, theme, length, headline, caption, and more, it came as quite the surprise that vertical video outperformed square by such a significant margin (as much as 68 percent less expensive in cost per view). It’s also interesting to note that not only did vertical video outperform square in the Facebook News Feed, but Facebook outperformed Instagram in overall cost per click (CPC) within the feed
  • which format drives more engagement within the Instagram Feed? Turns out it’s vertical video!
  • In all of our tests, we found that Facebook consistently generated a lower CPC than its Instagram counterpart.
  • ith our research, we wanted to know if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos. We found that there was no statistically significant difference in the results.
Carri Bugbee

Teens are ditching Facebook, study confirms - 0 views

www.msn.com/...ar-AAy4LAF

facebook teens study social+media

shared by Carri Bugbee on 31 May 18 - No Cached
  • A new study has confirmed what we've long expected:Facebook is no longer the most popular social media site among teens ages 13 to 17. The Pew Research Center revealed on Thursday that only 51% of US teens use Facebook. That's a 20% drop since 2015, the last time the firm surveyed teens' social media habits. Now, YouTube is the most popular platform among teens, about 85% say they use it. Not surprisingly, teens are also active on Instagram (72%) and Snapchat (69%). Meanwhile, Twitter followed at 32%, and Tumblr's popularity (14%) remained the same since the 2015 survey.
  • The survey discovered lower-income teens "are more likely to gravitate toward Facebook than those from higher-income households." The Pew study also found smartphone growth among teens has jumped significantly since 2015 - 95% of teens say they own one, compared to 75% in 2015.
  • Carri Bugbee on 31 May 18
     
    only 51% of US teens use Facebook. That's a 20% drop since 2015
Carri Bugbee

Brands get more Snapchat capabilities with new tool kit | Mobile Marketer - 0 views

www.mobilemarketer.com/...565827

snap snapchat developers kit

shared by Carri Bugbee on 18 Nov 19 - No Cached
  • Snap released a developer tool that lets brands and publishers share web content to its Snapchat image-messaging app. Creative Kit for Web extends functions that previously were only available for mobile apps, giving developers broader distribution within Snapchat and letting them boost web traffic outside the app, per press materials shared with Mobile Marketer.​
  • Creative Kit for Web lets brands add a "Share to Snapchat" button to a mobile or desktop website. Each of those shared Snaps will have a branded sticker or GIF, along with a link to help drive traffic to related content on a website. Desktop visitors to those sites will see a Snapcode that can be scanned with a smartphone camera while using Snapchat to share a web link with friends and followers.
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