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Carri Bugbee

Facebook Stops Tracking Daily Likes and Comments | ClickZ - 1 views

www.clickz.com/...-tracking-daily-likes-comments

facebook tracking likes comments insights analytics

shared by Carri Bugbee on 16 Mar 12 - No Cached
  • The people talking metric lumps together the number of people who have liked, commented or shared a brand's post or page, or engaged in some other way. But some advertisers place different values on various forms of interactions - for instance, attributing a higher value to a comment than a like.
  • Without Facebook-reported daily likes and comments, marketers and agencies will need to track them manually. For those tracking larger pages with multiple posts, that could get tedious. Companies like PageLever could benefit from the change.
Carri Bugbee

How to Opt Out of Facebook's Newest Attempts to Track Everything You Do, Even Offline - 0 views

lifehacker.com/...everything-you-do-even-offline

facebook privacy tracking

shared by Carri Bugbee on 25 Sep 12 - No Cached
  • Carri Bugbee on 25 Sep 12
     
    Facebook is pairing what you buy offline with what you see online.
Ajay Prasad

Twitter Launches Conversion Tracking, Globally Available Now - 3 views

blog.gmrwebteam.com/acking-now-available-worldwide

twitter facebook social media tweets

shared by Ajay Prasad on 22 Jan 14 - No Cached
  • Ajay Prasad on 22 Jan 14
     
    Twitter launches conversion tracking worldwide. Read to know more on our blog.
Carri Bugbee

Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views

adage.com/...293656

facebook web browsing history targeting retargeting advertising ads privacy

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
  • Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
  • the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
  • ...1 more annotation...
  • For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
Carri Bugbee

Advertising - Social Media, Online Video Driving Ad Spend Growth : MarketingProfs Article - 0 views

www.marketingprofs.com/...-video-driving-ad-spend-growth

advertising growth online video

shared by Carri Bugbee on 10 Dec 12 - No Cached
  • Carri Bugbee on 10 Dec 12
     
    nternet ad spending is forecast to grow 14.6% YOY in 2013, while traditional media is on track to grow 1.7%.
Carri Bugbee

Get Ready: Commercial Viral Videos to Take Up Even More of Your Time - eMarketer - 0 views

www.emarketer.com/...1011020

viral videos tracking analytics commercials ads advertisements

shared by Carri Bugbee on 22 Jul 14 - No Cached
  • social media-driven campaigns would see the most growth in commercial production in 2014,
  • it makes sense that the commercial production space is shifting its efforts to viral video. Out of the US smartphone users surveyed, 44% said they watched viral videos on their phones, the second most popular digital video type they viewed regularly; 43% of computer users and 37% of tablet users also reported watching viral clips on those devices.
  • The top hurdle to managing rights and royalties for commercials was the need for a system to track them, cited by 32% of respondents. A close 30% were concerned about others using an asset despite not having the rights to it
Carri Bugbee

Instagram will ask you to buy the things you photograph (except cats) - 0 views

mashable.com/...instagram-more-ads

buy button ads

shared by Carri Bugbee on 03 Jun 15 - No Cached
  • Carri Bugbee on 03 Jun 15
     
    Instagram said it will soon break out the mounds of data gleaned from tracking how people spend their time on the app - plus parent company Facebook's massive firepower in this area - to pick products and services that Instagram's algorithms think you might particularly enjoy. (Although we're pretty sure you cannot buy a favorite subject of Instagram photos: cats).
Carri Bugbee

The crazy truth: Google+ can thrive alongside Facebook | Internet & Media - CNET News - 0 views

news.cnet.com/...-can-thrive-alongside-facebook

Google+ G+ google Facebook

shared by Carri Bugbee on 01 Dec 12 - No Cached
  • But the fascination with Google+ as a would-be Facebook killer obscures the larger story about what Google+ offers.
  • Google+ is really two things. One is a destination for connecting with friends and subjects that interest them. When the press writes about Google+, it's usually in this context. But Google+ plays a second role, as a product that improves other products. Google tends to talk about this in abstract terms -- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let's try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.
  • Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each.
  • ...1 more annotation...
  • Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web.
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