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86% of journalists like when PR pros follow them on social media When asked, why do you immediately reject otherwise relevant pitches, 22% of journalists cited lack of personalization 72% of journalists wish PR pros would stop calling them to pitch story ideas 78% of journalists don’t like pitches with emojis

On social media 70% of journalists said they saw Twitter as their most valuable social network. 72% of journalists track how many times their own stories are shared on social media

Preparing for a crisis takes place long before a crisis actually occurs. “Act like a post-crisis company pre-crisis,”

“Build a solid brand narrative so that when people are googling your company it’s not just your crises news that comes up.”

"Build relationships before pitching, especially in a crisis. Have the foundation laid so that when the time comes you can have resources to utilize in the media," she says.

PR campaigns have always targeted those with this nom de guerre. But we didn’t always call them influencers. And calling them influencers is a huge mistake.

What many people call influencers on social media are simply their own media brand. A major newspaper is an organized team of influencers, whose opinions and content carries value in certain communities. The top Instagrammers, nationally distributed magazines and the dad down the block who posts his garage projects on Pinterest, are all just media properties as well

The biggest shortcoming in marketing measurement is that we judge the value of the influencer by their reach and engagement, versus audience, relevance and message

We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.