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Carri Bugbee

Mobile Now Accounts for 50.3% of All Ecommerce Traffic - Ecommerce Blog by Shopify - 0 views

www.shopify.com/...-50-3-of-all-ecommerce-traffic

mobile ecommerce

shared by Carri Bugbee on 29 Aug 14 - No Cached
  • 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
  • The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel.
  • This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.
  • ...1 more annotation...
  • The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.
Carri Bugbee

Retailers Shut Facebook Storefonts Amid Apathy - Bloomberg - 0 views

www.bloomberg.com/...ut-facebook-stores-retail.html

facebook retailers f-commerce ecommerce pages

shared by Carri Bugbee on 17 Feb 12 - No Cached
  • Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Over the past year, Gap Inc., J.C. Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closed storefronts on Facebook Inc.’s (FB) social networking site.
  • “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Sheetz said in a telephone interview. “For us, it’s been a way we communicate with customers on deals, not a place to sell.”
  • “It was basically just another place to shop for all the stuff already available on the retailer websites,” Gerten said. “I give so-called F-commerce an ‘F.’”
Carri Bugbee

Small Businesses Adopt Facebook Commerce - eMarketer - 0 views

www.emarketer.com/Article.aspx

small business small biz SMB ecommerce F-commerce sales emarketer

shared by Carri Bugbee on 30 Mar 12 - No Cached
  • 37% of Facebook store operators were using the site as their sole sales channel.
  • No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
  • small businesses find the channel appealing because it lets them “leverage their scrappiness,”
Carri Bugbee

Instagram adds in-app checkout as part of its big push into shopping - The Verge - 0 views

www.theverge.com/...out-shopping-facebook-business

retail tech ecommerce facebook instagram ads instagram advertising

shared by Carri Bugbee on 21 Mar 19 - No Cached
  • nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.
  • In the meantime, Facebook says it won’t share your payment information with other users or with retailers.
  • Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.
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