From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
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Twitter Launches Conversion Tracking, Globally Available Now - 3 views
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Twitter launches conversion tracking worldwide. Read to know more on our blog.
Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views
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Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
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the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
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Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views
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Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
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71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
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Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
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5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views
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acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
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Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
How to A/B Test Your Influencer Marketing Efforts - 0 views
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what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
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xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
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Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
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Optify study: Say goodbye to your keyword data - 1 views
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Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
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Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
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“Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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When It Comes to Social Measurement, Corporate Marketers Can't Get It Together - eMarketer - 0 views
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more “advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%.
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sales conversions and brand ambassadors dropped by 38% and 58%, respectively, between 2012 and 2014. Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which Useful Social Media said was “slightly disconcerting.”
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