ReTargeter 7 Deadly Sins of Retargeting - 1 views
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The power of retargeting lies in its ability to keep your brand top of mind among users through continuous exposure.
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optimal number is approximately 17-20 impressions per user per month, breaking down to roughly one impression every other day. At this level, your users won’t be inundated with ads, but will see your brand with enough frequency to solidify brand recall.
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clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer peaked and the ads are more likely to blend into the background.
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