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86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.

Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.

The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).

One of the first things that jumps out from the year-over-year data is the consistency of the top five responsibilities. From martech staff and managers up to more senior directors and VPs, these are the core functions that these roles deliver to the organization: Research and recommend new marketing technology products. Operate marketing technology products as an administrator. Train and support marketing staff on using marketing technology products. Integrate marketing technology products with each other. Monitor data quality within marketing technology products.

It is disappointing that, for the second year in a row, performing data privacy and compliance reviews and performing security reviews both remained at the bottom of the list of martech responsibilities — and even dropped a few percentage points.

enior roles are much more likely — 37% to 42% more likely — to: Pay for marketing technology products from a budget, partially or fully (71%) Negotiate business terms for purchasing marketing technology products (68%) Approve or veto purchase of marketing technology products (68%)

Stamp is a word play on Google's faster-loading "AMP" articles (the news stories that appear at the top of the page after a Google search), and the "st" in "stories," according to the Journal. The technology could potentially be very attractive to advertisers, thanks to Google's widespread mobile reach through Android and search.

Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.

Tweets don’t always appear at the top of the page. Sometimes they might be elsewhere, such as the middle of the page

presumably, you’re more likely to see tweets in Google when a hashtag, topic, person or organization appears to be trending or is newsworthy.

Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”

Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.

recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations

Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.

Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.

Instagram isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling.

It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.

“Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed” the company writes.