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Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.

Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.

For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.

The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.

Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.