Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged places

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Facebook edges into Foursquare territory with place tips on iOS | Macworld - 0 views

www.macworld.com/...ry-with-place-tips-on-ios.html

foursquare facebook places LBS Location-Based marketing places

shared by Carri Bugbee on 06 Feb 15 - No Cached
  • Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.
  • To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).
  • But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.
Carri Bugbee

Employers' Social Media Policies Come Under Regulatory Scrutiny - NYTimes.com - 0 views

www.nytimes.com/...under-regulatory-scrutiny.html

policies labor employers scrutiny national labor relations board

shared by Carri Bugbee on 22 Jan 13 - No Cached
  • The labor board’s rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies — like bans on “disrespectful” comments or posts that criticize the employer — if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.
  • Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense. But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal.
  • The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
  • ...1 more annotation...
  • he agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.
  • Carri Bugbee on 22 Jan 13
     
    The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
Carri Bugbee

Google Places Launches New Bulk Listing Management Tool - 2 views

searchengineland.com/listing-management-tool-120552

google places social+media local search SEO

shared by Carri Bugbee on 11 May 12 - No Cached
  • Edit one or more of your listings’ data at once Search through your listings, filtering by specific information or for listings with errors Upload new listings using a data file or by adding them individually within the interface Tell us how we can improve this new interface by clicking the “Give Feedback” link
Carri Bugbee

Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views

marketingland.com/-video-player-at-vidcon-136411

Twitter video videographers Vine

shared by Carri Bugbee on 31 Jul 15 - No Cached
  • Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.
  • Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
  • Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
  • Carri Bugbee on 31 Jul 15
     
    best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
docmacpro

Facebook phone number lookups now limited, but you should still tweak this privacy sett... - 0 views

www.techhive.com/...weak-this-privacy-setting.html

phone number lookups privacy setting facebook marketing tools social media socialmedia socmed

shared by docmacpro on 15 Oct 12 - No Cached
  • docmacpro on 15 Oct 12
     
    TWO places to check to ensure your phone number and email addresses are properly and securely set in Facebook user preferences.
Carri Bugbee

Retailers Shut Facebook Storefonts Amid Apathy - Bloomberg - 0 views

www.bloomberg.com/...ut-facebook-stores-retail.html

facebook retailers f-commerce ecommerce pages

shared by Carri Bugbee on 17 Feb 12 - No Cached
  • Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Over the past year, Gap Inc., J.C. Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closed storefronts on Facebook Inc.’s (FB) social networking site.
  • “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Sheetz said in a telephone interview. “For us, it’s been a way we communicate with customers on deals, not a place to sell.”
  • “It was basically just another place to shop for all the stuff already available on the retailer websites,” Gerten said. “I give so-called F-commerce an ‘F.’”
Carri Bugbee

Toyota USA Testdrives New Google+ Ads: Could They Be The Most Powerful Social Ads Yet? ... - 0 views

simplymeasured.com/...testdrives-new-google-plus-ads

G+ Google+ advertising

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • hen you advertise with +Post, not only do you get an ad placed within the Google+ network; you get your social post placed – as an ad – throughout Google’s entire display network. That means access to ad space on over 2 million sites worldwide.
  • This lets brands think of the entire web as their social stream.” This is pretty powerful, and creates more of a two-way conversation than other networks have been able to do for advertisers. Now a social post – whether it’s a photo, video, or even a Google Hangout – can be used as a display ad, so not only can an advertiser drive clicks to their site, but drive engagement with an interested audience, no matter where that audience spends their time.
Carri Bugbee

WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 0 views

www.itvt.com/...arketing-matters-connected-tvs

socialTV social tv television TV Location-Based LBMA location LBS

shared by Carri Bugbee on 04 May 14 - No Cached
  • Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
  • The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
  • once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  
  • ...4 more annotations...
  • on the TV front – we work with connected TV ecosystem companies like Shazam, Cisco, and others that are building Automatic Content Recognition (ACR) into HD and 4K displays. In the increasing model of TV/mobile co-viewing/browsing, a sponsor could deliver a message that is first seen on the TV but is also sync’d to become a Call-To-Action (CTA) on the mobile device of the viewer.  And as the ad will know the location of the user, they could tailor the message to direct the customer to the nearest retail location of the brand advertiser.”
  • In 2011 we worked with Fox TV and our member company Loopt on the show 'Bob’s Burgers.' They approached us with an LBM idea –they wanted to build a fanbase as the show was just starting.  So, we partnered with the California-based chain Fatburger in 64 locations to rebrand them as Bob’s Burgers.  On one of the episodes, one of the animated characters checked-in on their mobile device.  We’re also worked with Bravo on shows like Real Housewives and Top Chef – to drive viewers to real-world retail locations that the characters on the show frequent.”
  • Let’s take a big retailer like The GAP – they spend $$$ on great TV ads with great music.   Instead of The GAP saying 'Check in on Foursquare today at the GAP and save 20% on a pair of jeans'  – essentially giving their margin away, wouldn’t it be better if I could say 'Hey, you know that great commercial you saw that got you into the store? Let me give you a free copy of that song as a download right now.'  So we’re seeing a shift from just discounts and coupons and moving toward an exchange of valuable content.  The producers and broadcasters of that content have a huge opportunity to participate in that.”
  • Regarding the potential for backlash against location-based marketing, Khan is optimistic:  “The way we look at it is, if you can demonstrate real value and relevance to an individual user, they will be willing to share their location data. It’s almost a mathematical equation.  You have to articulate opportunities around the value exchange.   Four years ago, the stats for Foursquare showed that more than 82% of the location data (check-ins) were driven by men.
Carri Bugbee

Sales/Marketing Divide: 61 Percent of Sales and Marketing Departments are Still Not Ali... - 0 views

www.bulldogreporter.com/es-and-marketing-departments-a

UX customer service sales data

shared by Carri Bugbee on 16 Nov 15 - No Cached
  • Carri Bugbee on 16 Nov 15
     
    don't have the tools in place to dive deep enough into how that data can improve the customer relationship
Carri Bugbee

Be Careful How 'Fyre'd' up You Get About Influencer Marketing - 0 views

www.entrepreneur.com/...328873

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.
  • In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.
  • If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.
  • ...1 more annotation...
  • These days, influencer marketing has been so constrained that there may be no value there for your customer or brand. SEO expert and Moz founder Rand Fishkin noted this last year in a tweet, when he observed that influencer marketing used to mean a brand would "discover all the sources that influence your audience and do marketing (of all kinds) in those places.”
Carri Bugbee

About Google Authorship | soulati.com - 1 views

soulati.com/about-google-authorship

google authorship Google+ G+ blogging content

shared by Carri Bugbee on 01 Mar 13 - No Cached
  • Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
  • it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
  • Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
  • ...1 more annotation...
  • What Google Authorship also does is help rank that author in search for original content all over the Interwebz. Can you say guest posting anyone? How about blogging communities? (Just so you know, The SMB Collective is accepting new bloggers; it’s a blogging community I established in 2010 that is ebbing out of dormancy.)
Carri Bugbee

The Missed Opportunity in Influencer Marketing Is Exactly What the Damn Thing Is Suppos... - 0 views

www.sorryformarketing.com/...r-marketing-missed-opportunity

influencer marketing influencer outreach influencers

shared by Carri Bugbee on 06 May 16 - No Cached
  • Carri Bugbee on 06 May 16
     
    The phrase "influencer marketing" has devolved into a brand asking an individual to perform glorified favors
Carri Bugbee

7 New Tools That Will Streamline Your Marketing Campaigns - 0 views

www.entrepreneur.com/...274361

tools strategy twitter facebook dashboards analytics

shared by Carri Bugbee on 29 Apr 16 - No Cached
  • Quuu is a simple platform to help put your content curation on autopilot, working seamlessly with Buffer to bring you the most relevant content.
  • use Narrow to build a targeted Twitter following. Just enter your keywords and targeted hashtags, and Narrow will identify a relevant audience for you to start building your following.
  • Cyfe is an all-in-one marketing dashboard of sorts that helps you zero in on what’s working and what isn’t. It’s a great analytical tool for social media management that lets you pulled detailed reports on Google Analytics, AdWords campaigns, SEO, competitive searches and even brand mentions on the web. It’s a real-time tracking tool to help you monitor and manage your KPIs.
  • ...1 more annotation...
  • Beegit is an app built to help streamline just that kind of team collaboration.This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.
Carri Bugbee

The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger - 0 views

adexchanger.com/...marriage-off-ad-tech-mar-tech

martech marketing technology adtech programmatic ads advertising

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • What do you see in the market supporting your idea that ad tech and mar tech won’t converge? MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.
  • Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.
  • The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.
Carri Bugbee

Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years - Forbes - 0 views

www.forbes.com/...-disappear-in-the-next-5-years

facebook google web2.0 social media

shared by Carri Bugbee on 07 May 12 - No Cached
  • Web 1.0 companies never really seemed to be able to grasp the importance of building a social community and tapping into the backgrounds of those users.
  •  Why has Amazon done so little in social?  And Google?
  •  Even as they pour billions at the problem, their primary business model which made them successful in the first place seems to override their expansion into some new way of thinking.
Carri Bugbee

Facebook Stops Tracking Daily Likes and Comments | ClickZ - 1 views

www.clickz.com/...-tracking-daily-likes-comments

facebook tracking likes comments insights analytics

shared by Carri Bugbee on 16 Mar 12 - No Cached
  • The people talking metric lumps together the number of people who have liked, commented or shared a brand's post or page, or engaged in some other way. But some advertisers place different values on various forms of interactions - for instance, attributing a higher value to a comment than a like.
  • Without Facebook-reported daily likes and comments, marketers and agencies will need to track them manually. For those tracking larger pages with multiple posts, that could get tedious. Companies like PageLever could benefit from the change.
Carri Bugbee

Word of Mouth at Scale with Facebook: Understanding PTAT - 0 views

www.insidefacebook.com/...th-facebook-understanding-ptat

facebook pages ads management

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • PTAT brings everything together by measuring all of the individual Facebook users who have engaged with a page’s content and created a “story” in their News Feed and their friends News Feeds in the past seven days.
  • Prior to the introduction of PTAT in the Fall 2011, most marketers relied on a mashup of metrics – including the number of Likes, active users, comments and other performance indicators – to measure the health of their page.
  • According to Facebook the different types of stories measured in your PTAT score include: Liking your page Liking, commenting on, or sharing your page post Answering a Question you’ve asked Responding to your event Mentioning your page Tagging your page in a photo Checking in or recommending your place
1 - 20 of 39 Next ›
Showing 20▼ items per page