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docmacpro

Facebook phone number lookups now limited, but you should still tweak this privacy sett... - 0 views

www.techhive.com/...weak-this-privacy-setting.html

phone number lookups privacy setting facebook marketing tools social media socialmedia socmed

shared by docmacpro on 15 Oct 12 - No Cached
  • docmacpro on 15 Oct 12
     
    TWO places to check to ensure your phone number and email addresses are properly and securely set in Facebook user preferences.
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

blog.twitter.com/...-to-have-private-conversations

shared by Carri Bugbee on 20 Apr 15 - No Cached
  • Carri Bugbee on 20 Apr 15
     
    Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
Carri Bugbee

15 Tips from Brand Pros on Setting Up Social Media Command Centers - PRNewser - 0 views

www.mediabistro.com/...pros-on-the-front-lines_b79878

command center social dashboard social media

shared by Carri Bugbee on 16 Dec 13 - No Cached
  • .Designate staff and agency roles: “Make sure everyone essential is there and that each person has a clear set of responsibilities”,
  • 5.Streamline necessary approvals: Obtain pre-approvals where needed from legal. Capital One even had a lawyer on call to ensure their ability to react fast.
  • 6.Rehearse the process: The command center team needs to practice “to see who makes the final calls and pushes the buttons”, said McLean. MasterCard does “mock examples first so we’re ready for prime time”, Cohen reported.
  • ...1 more annotation...
  • 8.Focus on visuals: They all prioritize images and have designers on hand to create infographics. They gave examples, such as Coca-Cola’s Royal Baby announcement, and MasterCard’s Grammy Awards infographics. (image)
Carri Bugbee

MediaPost Publications Facebook Fatigue Sets In: Less Usage Predicted In 2013 02/06/2013 - 0 views

www.mediapost.com/...n-less-usage-predicted-in.html

facebook fatigue usage

shared by Carri Bugbee on 08 Feb 13 - No Cached
  • More than a quarter (27%) of Facebook users plan to spend less time on the site this year, with 38% of those ages 18-29 planning to cut back, according to a new study by Pew Research Center’s Internet & American Life Project.
  • 28% of users say the social network has become less important to them than it was a year ago, and 34% say the amount of time they are spending on Facebook has decreased over the past year.
Carri Bugbee

ReTargeter 7 Deadly Sins of Retargeting - 1 views

www.retargeter.com/...7-deadly-sins-of-retargeting

retargeting advertising

shared by Carri Bugbee on 02 Jul 12 - No Cached
  • The power of retargeting lies in its ability to keep your brand top of mind among users through continuous exposure.
  • optimal number is approximately 17-20 impressions per user per month, breaking down to roughly one impression every other day.  At this level, your users won’t be inundated with ads, but will see your brand with enough frequency to solidify brand recall.
  • clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer peaked and the ads are more likely to blend into the background.
  • ...1 more annotation...
  • If you do wish to continue serving ads to customers, use a different set of creatives with a new call to action. 
Carri Bugbee

How do you stop fake news? In Germany, with a law. - The Washington Post - 0 views

www.washingtonpost.com/...7-bcc2-7d1a0973e7b2_story.html

shared by Carri Bugbee on 06 Apr 17 - No Cached
  • “We work very hard to remove illegal content from our platform and are determined to work with others to solve this problem,” the company said in a statement. “As experts have pointed out, this legislation would force private companies rather than the courts to become the judges of what is illegal in Germany.”
  • Germany officially unveiled a landmark social-media bill Wednesday that could quickly turn this nation into a test case in the effort to combat the spread of fake news and hate speech in the West.
  • The highly anticipated draft bill is also highly contentious, with critics denouncing it as a curb on free speech. If passed, as now appears likely, the measure would compel large outlets such as Facebook and Twitter to rapidly remove fake news that incites hate, as well as other “criminal” content, or face fines as high as 50 million euros ($53 million). Chancellor Angela Merkel’s cabinet agreed on the draft bill Wednesday, giving it a high chance of approval in the German Parliament before national elections in September. In effect, the move is Germany’s response to a barrage of fake news during last year’s elections in the United States, with officials seeking to prevent a similar onslaught here.
  • ...4 more annotations...
  • “The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.
  • In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.
  • One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.
  • Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.
Carri Bugbee

Facebook Tab Engagement Down 53% Since Timeline Launch - 2 views

mashable.com/...facebook-tab-engagement-down

facebook engagement tabs

shared by Carri Bugbee on 22 Aug 12 - No Cached
  • You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert.
  • Why the general drop-off? PageLever founder Jeff Widman believes it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.
Carri Bugbee

Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week | TechCrunch - 0 views

techcrunch.com/...cebook-ads-email-phone-numbers

facebook targeting ads advertising email phone

shared by Carri Bugbee on 31 Aug 12 - No Cached
  • Again, it starts with a customer list that a business has already created — for example if I’ve given my email address to the bookstore on my block so that I can hear about future sales and events. Businesses will be able to upload those lists of email addresses, phone numbers, and user IDs to Facebook, though the data will be hashed first so that Facebook doesn’t have access to that information. Meanwhile, Facebook’s user data will be similarly hashed, so the company can compare both sets of hashed data, creating a list of users whose contact information matches up with what the advertiser uploaded.
Carri Bugbee

Facebook's biggest change yet: Actions are here | VentureBeat - 1 views

venturebeat.com/...facebook-actions-rollout

facebook gestures socialmedia

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • from the user’s perspective, one of the best parts about Actions is that you can use them without incessantly oversharing to your friends.
  • When you share a post or update your status on Facebook, it will appear in your friends’ news feeds. But when you have an Action coming from the Open Graph (i.e., from a site that exists outside Facebook but that uses Facebook Connect in some way), that activity will only appear in the Ticker and on your own Timeline.
  • Many Actions partners will offer granular settings to give you control over what you share. For example, design-centric flash-sale site Fab.com’s “Bought” actions are opt-in. Like the Actions turned on but don’t want to share a particular purchase with your friends? Mark it as a gift to hide it. Don’t worry about embarrassing buys; all Fab.com “adult” items are hidden by default.
Carri Bugbee

Why You Need Google Authorship - 2 views

adriennesmith.net/google-authorship

google google+ G+ authorship

shared by Carri Bugbee on 09 Aug 12 - No Cached
  • Not everyone has their Google Authorship set up yet so beat them to it now.  If you want to drive more traffic your way linking your blog to your Google+ account for Google Authorship will definitely do the trick.
Carri Bugbee

Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 | Ignite Social Media - 0 views

www.ignitesocialmedia.com/...decline-reach-since-december-1

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.
  • As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.
  • To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers.  They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand.  With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.
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  • Facebook has indicated that brands should pay to promote their content, but our research shows that organic content leads to better buying actions.
  • While some posts will get more reach after two days, much of the reach is captured in this methodology, as the half-life of a Facebook post has historically been only 30 minutes.
  • Carri Bugbee on 12 Dec 13
     
    analysis shows that roughly 2.5%
Carri Bugbee

Target tests Pinterest-driven site to pin down mcommerce sales - Web site development -... - 0 views

www.mobilecommercedaily.com/e-success-on-curated-microsite

target Pinterest

shared by Carri Bugbee on 16 Dec 13 - No Cached
  • Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.
  • The products are set up vertically to mimic the same experience of a mobile news feed on a social media site. Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.
Carri Bugbee

Facebook's Video Ads Risk Alienating Users - WSJ.com - 0 views

online.wsj.com/...702304403804579263371125671670

facebook video ads advertising social media targeting

shared by Carri Bugbee on 18 Dec 13 - No Cached
  • The video ads, which the company says are still being tested to a limited number of users, will start playing automatically as users scroll through their news feed, the central real estate in Facebook's desktop and mobile platforms. They will initially play without sound; users can stop the ad by scrolling past it in the news feed.
  • In a November survey of 735 Facebook users by global marketing consultancy Analytic Partners, 83% of users said they would find video ads "intrusive" and would likely "ignore" them.
  • Subway was among the companies that placed ads containing video that users had to start manually. Mr. Pace of Subway said roughly 88 million people saw the ad and "millions" of people clicked on it. "It worked pretty darn well," he added.
  • ...3 more annotations...
  • Media buyers said advertisers would be more interested in video ads if Facebook allowed them to better target specific sets of users. Facebook currently allows advertisers to target video ads by gender and age, but not by interests, as it does for traditional ads.
  • "This news further confirms that Facebook has abandoned social marketing in favor of standard push-style ads," said Forrester Research
  • Video advertising isn't available to all advertisers, and Facebook didn't say when it would expand the offering.
  • Carri Bugbee on 18 Dec 13
     
    Marketers Applaud Move, but Untested Advertising Presents Challenge
Carri Bugbee

Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views

adage.com/...293656

facebook web browsing history targeting retargeting advertising ads privacy

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
  • Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
  • the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
  • ...1 more annotation...
  • For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
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