Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged engaged

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year - 0 views

www.marketingcharts.com/...-a-budget-hike-this-year-26817

social+media content marketing marketing

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • That all makes sense given separate results from the same survey indicating that 71% of company marketers plan to increase their digital marketing budgets this year.
  • Content marketing edges SEO (65%) and email marketing for engagement/retention (also 65%) as the most popular digital channel tabbed for a budget increase.
  • Other digital channels and disciplines to get a budget hike this year include social media investment (for engagement/retention – 62%), mobile marketing (for acquisition – 61%), and social media investment (for acquisition – 61%).
Brent Baltzer

Tools to Live Tweet A Conference | Brian Gerald Murphy - 0 views

www.briangerald.com/ips-to-live-tweet-a-conference

tools visualize live display events twitter

shared by Brent Baltzer on 29 Oct 12 - No Cached
  • Brent Baltzer on 29 Oct 12
     
    "Visible Tweets" Article about displaying hashtags at events. Social media display at events is a great way to engage the audience... user generated content, value co-creation
Carri Bugbee

Increase B2B Lead Conversion with Social Login on Your Site | Janrain - 2 views

www.janrain.com/...version-social-login-your-site

social sharing social+media social Login social signon lead conversion

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.
  • Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.
Carri Bugbee

Researcher: Advertise Your Facebook Post Within 24 Hours or Don't Bother - 0 views

mashable.com/...facebook-post-24-hours

facebook advertising analytics social+media marketing

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • If your brand just posted a status on Facebook, don't waste time waiting to amplify it with an ad buy. If you don't do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.
  • posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.
Carri Bugbee

Introducing organic Tweet analytics | Twitter Blogs - 1 views

blog.twitter.com/...ducing-organic-tweet-analytics

Twitter analytics monitoring Twitter ads

shared by Carri Bugbee on 23 Jul 14 - No Cached
  • Carri Bugbee on 23 Jul 14
     
    The revamped Tweet activity dashboard can help you quickly identify which Tweets drive the highest engagement and impressions. Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions. Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence. Identify what Tweet mechanics work, and which aren't as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
Carri Bugbee

Can Companies Measure Social Media ROI? - 0 views

www.fool.com/...-measure-social-media-roi.aspx

social media advertising ROI consumers research analysis

shared by Carri Bugbee on 08 Jul 14 - No Cached
  • In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.
  • In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."
  • in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site
  • ...2 more annotations...
  • No doubt, the Gallup results are accurate. It just turns out that we are not the individuals we imagine. Our consumer behavior is predictable, including our denial of that behavior.
  • Do consumers engage brands because they are already customers, or do we become buyers because of the brand exposure on social media? This is research that needs to be conducted. 
Carri Bugbee

A Social Media Presence Isn't Enough - Brands Need Engagement [Report] | ClickZ - 0 views

www.clickz.com/...-brands-need-engagement-report

customer service #custserv social media

shared by Carri Bugbee on 31 Jul 14 - No Cached
  • 80 percent of companies believe they deliver superior customer service, only 8 percent of customers agree,
  • If a consumer contacts a business with a question or complaint, they typically expect a response within the hour. However, a Social Media Marketing University (SMMU) survey conducted in February shows that only 17 percent of businesses respond to customer complaints via social media within that hour time period and a surprising 21 percent of businesses never respond at all,
  • 11 percent of brands have lost revenue, 15 percent have lost customers, and 26 percent have tarnished reputations, all because of negative comments on social media.
Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878

impressions Twitter Facebook stats

shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
  • ...1 more annotation...
  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
Carri Bugbee

Marketers Will Seize the Customer Experience by 2020, Study Shows | Virtual-Strategy Ma... - 0 views

www.virtual-strategy.com/...er-experience-2020-study-shows

custserv customer experience customer service

shared by Carri Bugbee on 12 Apr 16 - No Cached
  • 86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.
  • Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.
  • The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).
  • ...3 more annotations...
  • Marketing will no longer be just about acquisition: Loyalty and customer acquisition will still be the top two strategic programs for marketing organizations, but by 2020 they are separated from pioneering new and emerging technologies to engage audiences by only 1.6 percent.
  • Innovation will focus on small screens and no screens: Mobile devices and networks (59%), personalization technologies (45%), and IoT (39%) are the three technology-specific trends that will have the biggest impact on marketing organizations by 2020.
  • Raising customer loyalty and better brand perception are the two top benefits (both 53%) marketers aim to realize through a more positive customer experience.
Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

Timing is Everything Insights tool for publishers - 0 views

media.twitter.com/...ights-tool-for-publishers.html

Twitter analytics insights publishers

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Carri Bugbee on 06 Mar 19
     
    In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we're excited to announce the launch of our first new Insights tool - Timing is Everything. Timing is Everything displays historical data showing when your audience is on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
Carri Bugbee

What Influencers Wish Marketers Knew - 0 views

www.allisonpr.com/...nfluencers-wish-marketers-knew

Influencer influencer marketing influencers marketing

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Optimization is a standard practice for most marketing channels. Not so much in influencer marketing, according the influencers surveyed. Influencers indicated that it is rare for marketers to ask for active campaign data and even more unusual that adjustments are made midstream.
  • One topic that the influencers strongly agreed upon is that longer engagements would produce better results. They believe their followers will see brand partnerships as more authentic and will become more familiar with the brand as they see it more. They also feel that micro-relationships, like one-post campaigns, are ad-like, which can discredit both the brand and influencer.
  • Many influencers provided anecdotes of high-performing content, especially on blogs, that lived long after the influencer marketing campaign ended. Examples of continued performance include content interaction, traffic generated to a website and appearance in search results. As an opportunity, marketers could engage with the influencer to amplify that content where it lives or extend it through paid support. At the very least, reengaging past successful partners or content should be top of mind.
  • ...2 more annotations...
  • Often, marketers are going blindly into relationships with influencers. Influencers said that marketers rarely work with them to understand their audience and what may resonate, everything from tone to type of content.
  • If you offer no flexibility in your creative brief or campaign, you may not get the results that you want. Since influencers believe they know their audience better than anyone, they also believe that, if given flexibility in creative, they can produce better outcomes.
  • Carri Bugbee on 06 Mar 19
     
    You Need to Ask Us for Our Opinions Influencers believe that marketers need to learn to work outside of accustomed transactional relationships. Many insist that marketers see them only as a contractor, not a partner, and therefore rarely ask them for their opinions.
Carri Bugbee

RIP Facebook Custom Audience Insights (for now), Northeastern's Bug Bounty Bu... - 0 views

www.aimclearblog.com/...ug-bounty-bullseye-workarounds

facebook audience insights advertising ads social media

shared by Carri Bugbee on 27 Mar 18 - No Cached
  • Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.
  • In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic: Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags. Set Google, FB and any first-party cookies on your site. Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.
  • Carri Bugbee on 27 Mar 18
     
    Custom Audience reach estimate
‹ Previous 21 - 40 of 108 Next › Last »
Showing 20▼ items per page