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Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.

86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.

Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.

The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).

Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.

, iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”

developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content

Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”

Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger. Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 

Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”

The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.

After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.

My experiments show that you can get a good amount of clicks on links above photos.

Brands may not adopt Facebook's new ad media in large numbers: It seems unlikely, but it is possible that marketers are just not prepared for the dynamic new ad model Facebook has unveiled.

FTC pushes for much more obvious disclosure of sponsored ads in users' newsfeeds: Allowing marketers to turn their posts into ads within the newsfeed is not new--Twitter is already doing the same thing with Promoted Tweets--but is the fact these are paid ads obvious enough to users? The Federal Trade Commission (FTC) has a longstanding standard that people must recognize ads as such and cannot be duped into thinking advertising is content.

"MySpace felt a lot of pressure to monetize quickly after it was sold to News Corp. And I think as result, they added advertising, they added things we might consider to be spammy, things users found intrusive."

doom and gloom hasn’t made it to Madison Avenue, where Twitter is more valuable than ever. The biggest reason is that unlike Wall Street and Silicon Valley, advertisers and agencies don’t expect Twitter to be Facebook. In fact, they’re thrilled it isn’t.

This is where one of the big Silicon Valley-Madison Avenue divides comes into play. In the Valley, everything is about scale. Big numbers are everything. But advertisers have plenty of scale options. What they’re looking for is different tools that help it solve specific problems for clients. Twitter, even with its small reach compared to Facebook, can do things Facebook cannot.

“Twitter has a more intellectually engaged audience,” Huge’s vp of user experience Jessica L’Esperance said. “It’s niche, which is why it’s powerful.”

Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.

The products are set up vertically to mimic the same experience of a mobile news feed on a social media site. Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.

40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.

there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.

half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.

Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.

Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing

Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.

As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.

According to the research, nearly a third of consumers said they would consider switching providers if their customer support requests through social media went unanswered. 

he potential for a disgruntled customer to do major damage to the brand is exacerbated by the speed at which social media can spread the word of a bad brand experience worldwide.”

In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.

Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.