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Brent Baltzer

Tools to Live Tweet A Conference | Brian Gerald Murphy - 0 views

www.briangerald.com/ips-to-live-tweet-a-conference

tools visualize live display events twitter

shared by Brent Baltzer on 29 Oct 12 - No Cached
  • Brent Baltzer on 29 Oct 12
     
    "Visible Tweets" Article about displaying hashtags at events. Social media display at events is a great way to engage the audience... user generated content, value co-creation
Brent Baltzer

Social Media Displays for Events - 0 views

www.postano.com/...cial-media-displays-for-events

social media displays events aggregation live

shared by Brent Baltzer on 27 Aug 12 - No Cached
  • Brent Baltzer on 27 Aug 12
     
    Using postano.com to aggregate and display social media at live events
Carri Bugbee

Why advertisers should shift display budgets to Twitter's video | The Drum - 0 views

www.thedrum.com/...isplay-budgets-twitter-s-video

advertising twitter twitter ads twitter advertising Twitter cards video TV

shared by Carri Bugbee on 05 May 16 - No Cached
  • Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.
  • To propel its own video offering, Twitter is working on features such as demographic targeting and validation, gross rating point and target rating point as well as reporting.
  • We are focused on live premium content in all sports, news and politics as well as entertainment to bring together for our users what they are already talking about, what they already care about," added Bain.  The company will be hoping live streaming help lift its monthly active users. It’s been an ongoing problem for the social network and while it moved up slightly in the quarter, up to 310 million compared to 305 million in the previous one, growth has been fairly stagnant for the last year.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
  • ...2 more annotations...
  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

Toyota USA Testdrives New Google+ Ads: Could They Be The Most Powerful Social Ads Yet? ... - 0 views

simplymeasured.com/...testdrives-new-google-plus-ads

G+ Google+ advertising

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • hen you advertise with +Post, not only do you get an ad placed within the Google+ network; you get your social post placed – as an ad – throughout Google’s entire display network. That means access to ad space on over 2 million sites worldwide.
  • This lets brands think of the entire web as their social stream.” This is pretty powerful, and creates more of a two-way conversation than other networks have been able to do for advertisers. Now a social post – whether it’s a photo, video, or even a Google Hangout – can be used as a display ad, so not only can an advertiser drive clicks to their site, but drive engagement with an interested audience, no matter where that audience spends their time.
Carri Bugbee

Facebook To Reward Links Shared In "Link Format" Over Those In Photo Captions - 0 views

marketingland.com/facebook-reward-links-97390

facebook links sharing

shared by Carri Bugbee on 28 Aug 14 - No Cached
  • Social giant says people click more on shared links when they're displayed using its own native link format
  • If you are doing things correctly and Facebook is maddeningly failing to pull up the picture or information as you think it should, meet your new best friend, the Facebook Open Graph debugger.
  • The Facebook Open Graph Debugger does this. Enter your URL, and Facebook will recrawl your page, meaning that your link format display will get refreshed based on whatever changes you’ve made. Just use the “Fetch new scrape information” option.
Carri Bugbee

A Peek Inside Twitter's Prospective Platform Health "Cures" - 0 views

socialmediaweek.org/...spective-platform-health-cures

Twitter socialmedia

shared by Carri Bugbee on 27 Mar 19 - No Cached
  • Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”
  • Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.
  • recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations
Carri Bugbee

Few Consumers Trust Social Media Marketing, Internet Ads - 1 views

www.marketingcharts.com/...a-marketing-internet-ads-28061

consumers trust digital media

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
  • Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
  • Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
  • Carri Bugbee on 28 Mar 13
     
    Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

10 Tips From @RandFish On Upping Your Organic Traffic Game - 0 views

socialfresh.com/inbound-traffic

organic traffic SEO SEM search marketing social media advertising

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Only 18% of clicks on Google search results go to paid results Less than 1% of clicks on Twitter.com go to paid results The best Facebook ads get less than 10% CTR (in fact the average is .05%) Etc, etc, etc.
  • Organic digital traffic (search, blog, links, etc) counts for 90% or more, with $5 billion of investment. While paid (affiliate, ppc, display, etc) sends the remaining 10% of traffic but gets 800% more budget at $45 billion.
  • 1. Create A Content Strategy Not A Blog To develop a content strategy, make sure you have great answers to these questions: Are you going to be able to attract the right people? Why will they care about you? What are you doing to earn their interest? Why are thy going to share? Will they like and trust you more?
Carri Bugbee

MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views

www.mediapost.com/...o-cross-channel-analytics.html

google analytics monitoring

shared by Carri Bugbee on 01 Nov 12 - No Cached
  • Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
  • Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
  • ...1 more annotation...
  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
Carri Bugbee

Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views

adage.com/...234816

social+media facebook ads advertisement GNC M marketing

shared by Carri Bugbee on 19 May 12 - No Cached
  • CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
  • A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
  • Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
  • Carri Bugbee on 19 May 12
     
    CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Carri Bugbee

Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012

technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget

shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
  • ...3 more annotations...
  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
Carri Bugbee

An Open Letter To Mark Zuckerberg | Forrester Blogs - 0 views

blogs.forrester.com/...open_letter_to_mark_zuckerberg

facebook ads facebook advertising forrester

shared by Carri Bugbee on 28 Oct 13 - No Cached
  • while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.
  • ompany focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ll help them create such connections. But in reality, you rarely do. Everyone who clicks the like button on a brand’s Facebook page volunteers to receive that brand’s messages — but on average, you only show each brand’s posts to 16% of its fans.
  • company isn’t good enough at the pure advertising business onto which you’ve shifted your focus. We estimate your site now delivers tens of billions of display ads every day. But fewer than 15% of those ads leverage your ever-growing cache of social data to target relevant audiences. And your site’s static-image ad units offer marketers less impact per impression than they could achieve with the ad units other sites offer.
Carri Bugbee

Advertisers Plan Twitter Budget Increases as ROI Improves - 1 views

www.marketingcharts.com/...ncreases-as-roi-improves-38699

Twitter ads advertising budgets

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • About 1 in 5 respondents said they have used Twitter in conjunction with a TV campaign. Promoted Tweets are the most popular of Twitter’s ad formats among respondents, used by about twice as many as promoted accounts, and by roughly three times as many as have used Twitter Amplify. Respondents’ primary goal for Twitter advertising is to build awareness and sentiment for their brand, with significantly fewer claiming as their main goal driving traffic to their websites, building followers, generating sales leads, selling products and staying in touch with customers.
  • 58.6% share of respondents said that their Twitter budgets represent new spending. Those reallocating from other media are most commonly turning to offline (17.6%), online display (16.6%), email (12.3%), search (10.8%) and TV (9.9%) for funds. (Similar data concerning the constitution of online video and social media budgets can be found here and here.)
  • 7 in 10 respondents – execs at marketers, agencies and media companies – use Twitter as a marketing channel, only a minority (46.5%) of those are spending on advertising on the platform. By comparison, a previous survey from Ad Age (covered here) found that of the 83% using Facebook, almost three-quarters were buying ads.
Carri Bugbee

Study Shows CTRs A False Metric For Mobile Ad Performance - 0 views

marketingland.com/c-mobile-ad-performance-100889

mobile advertising CTR click-through rate

shared by Carri Bugbee on 26 Sep 14 - No Cached
  • CTR by itself is a poor indicator of ad performance and may be “completely unrelated, or even negatively correlated, to the other measures capturing metrics such as calls, directions and store visits” As mobile display campaigns are optimized for CTR, it negatively impacts secondary actions such as calls and directions Lower CTRs were often associated with the highest offline in-store visitation rates
  • if marketers and brands are relying exclusively on CTR they’re not getting an accurate picture of which ads actually deliver true engagement and are “working.” In addition the risk of inadvertent clicks (the “fat finger” problem) is relatively high, casting further doubt on CTR.
Carri Bugbee

Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code - 0 views

recode.net/...s-on-sites-that-arent-facebook

facebook atlas ad network ads advertising

shared by Carri Bugbee on 29 Sep 14 - No Cached
  • Facebook is reintroducing Atlas, the underused platform it bought from Microsoft last year.
  • it will allow them to buy ads on non-Facebook websites and apps, using Facebook targeting data
  • these ads aren’t “Facebook ads.” But it is also playing up the notion that the ads marketers buy via Atlas will be more effective than other big ad platforms, because they use Facebook’s data.
  • ...1 more annotation...
  • Facebook has been quite open about the fact that it is targeting Google’s DoubleClick display ad business with this move
Carri Bugbee

WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 0 views

www.itvt.com/...arketing-matters-connected-tvs

socialTV social tv television TV Location-Based LBMA location LBS

shared by Carri Bugbee on 04 May 14 - No Cached
  • Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
  • The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
  • once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  
  • ...4 more annotations...
  • on the TV front – we work with connected TV ecosystem companies like Shazam, Cisco, and others that are building Automatic Content Recognition (ACR) into HD and 4K displays. In the increasing model of TV/mobile co-viewing/browsing, a sponsor could deliver a message that is first seen on the TV but is also sync’d to become a Call-To-Action (CTA) on the mobile device of the viewer.  And as the ad will know the location of the user, they could tailor the message to direct the customer to the nearest retail location of the brand advertiser.”
  • In 2011 we worked with Fox TV and our member company Loopt on the show 'Bob’s Burgers.' They approached us with an LBM idea –they wanted to build a fanbase as the show was just starting.  So, we partnered with the California-based chain Fatburger in 64 locations to rebrand them as Bob’s Burgers.  On one of the episodes, one of the animated characters checked-in on their mobile device.  We’re also worked with Bravo on shows like Real Housewives and Top Chef – to drive viewers to real-world retail locations that the characters on the show frequent.”
  • Let’s take a big retailer like The GAP – they spend $$$ on great TV ads with great music.   Instead of The GAP saying 'Check in on Foursquare today at the GAP and save 20% on a pair of jeans'  – essentially giving their margin away, wouldn’t it be better if I could say 'Hey, you know that great commercial you saw that got you into the store? Let me give you a free copy of that song as a download right now.'  So we’re seeing a shift from just discounts and coupons and moving toward an exchange of valuable content.  The producers and broadcasters of that content have a huge opportunity to participate in that.”
  • Regarding the potential for backlash against location-based marketing, Khan is optimistic:  “The way we look at it is, if you can demonstrate real value and relevance to an individual user, they will be willing to share their location data. It’s almost a mathematical equation.  You have to articulate opportunities around the value exchange.   Four years ago, the stats for Foursquare showed that more than 82% of the location data (check-ins) were driven by men.
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