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Carri Bugbee

How "Data In, Data Out" Solves Social Marketing Challenges | Forrester Blogs - 0 views

  • Percolate first identifies which social topics matter to brands’ audiences, then finds matching assets in those brands’ databases. SocialFlow tracks how many of a brand’s social followers are active throughout the day, then automatically posts the brand’s content at the best possible moment. Brand Networks taps historical sales and weather databases to tell retailers which products will generate the most social interest, based on local forecasts. SimpleFeed helps brands’ affiliates automate content selection — dynamically publishing social posts that have worked for other affiliates in the past.
Carri Bugbee

Introducing organic Tweet analytics | Twitter Blogs - 1 views

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    The revamped Tweet activity dashboard can help you quickly identify which Tweets drive the highest engagement and impressions. Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions. Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence. Identify what Tweet mechanics work, and which aren't as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
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