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Carri Bugbee

How Instagram's algorithm works | TechCrunch - 0 views

  • Three main factors determine what you see in your Instagram feed:Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.
  • eyond those core factors, three additional signals that influence rankings are:Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.Following: If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing.
  • Instagram is not at this time considering an option to see the old reverse chronological feed because it doesn’t want to add more complexity (users might forget what feed they’re set to), but it is listening to users who dislike the algorithm.Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.Feed ranking does not favor the photo or video format universally, but people’s feeds are tuned based on what kind of content they engage with, so if you never stop to watch videos you might see fewer of them.Instagram’s feed doesn’t favor users who use Stories, Live, or other special features of the app.Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.
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    Instagram's feed doesn't favor users who use Stories, Live, or other special features of the app.
Carri Bugbee

Instagram will show more recent posts due to algorithm backlash | TechCrunch - 0 views

  • Instagram isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling.
  • It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.
  • “Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed” the company writes.
Carri Bugbee

Facebook Wants To Teach You How To Spot Fake News On Facebook - BuzzFeed News - 0 views

  • people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.
  • “Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”
  • It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”
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    Starting tomorrow, people in 14 countries will begin seeing a link to a "Tips for spotting false news" guide at the top of their News Feed.
Carri Bugbee

Facebook changes News Feed to kill updates from your boring friends | VentureBeat - 1 views

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    Facebook changes News Feed to kill updates from your boring friends
Carri Bugbee

How Facebook stole the news business | TechCrunch - 0 views

  • By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.
  • In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.
  • This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”
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  • 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review.
  • The problem is that for society as a whole, this leads to a demonetization and eventual defunding of some news publishers, content creators and utility providers while simultaneously making them heavily reliant on Facebook. This gives Facebook the power to decide what types of content, what topics, and what sources are important. Even if Facebook believes itself to be a neutral tech platform, it implicitly plays the role of media company as its values define the feed. Having a single editor’s fallible algorithms determine the news consumption of the wired world is a precarious situation.
  • the real problem only manifests when Facebook shifts directions. Its comes to the conclusion that users want to see more video, so the format gets more visibility in the News Feed. Soon, publishers scramble to pivot to video, hiring teams and buying expensive equipment so they can blast the content on Facebook rather than thinking about their loyal site visitors. But then Facebook decides too much passive video is bad for you or isn’t interesting, so its News Feed visibility is curtailed, and publishers have wasted their resources and time chasing a white rabbit… or, in this case, a blue one.
Carri Bugbee

What do Facebook marketers need to know in 2014? - Inside Facebook - 0 views

  • s more and more studies find, the News Feed is the most effective place for advertising on Facebook. While an ad can get noticed on the sidebar, Facebook users are much more likely to engage on News Feed.
  • News Feed ads, compared to the sidebar, have 44x higher clickthrough rates (CTR), 67 percent lower cost per click (CPC) and a 5x higher conversion rate.
  • Marin saw a 45 percent increase in mobile-only Facebook advertising spending from Q2 to Q3. Marin’s data also indicate that CTR is 187 percent higher on mobile, while CPCs for ads served on mobile News Feed are 22 percent lower.
Carri Bugbee

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out - 0 views

  • Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis 3 important video marketing takeaways Other key video marketing learnings Overall vertical video research conclusion What’s next for video marketing?
  • mobile phones (smartphones) alone accounted for 65% of total digital usage, up from 62% in Q1 2018:
  • In all of the experiments we conducted, we consistently found that vertical video outperformed square video within the Facebook News Feed.
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  • Since the video tests (vertical vs. square) were identical in content, theme, length, headline, caption, and more, it came as quite the surprise that vertical video outperformed square by such a significant margin (as much as 68 percent less expensive in cost per view). It’s also interesting to note that not only did vertical video outperform square in the Facebook News Feed, but Facebook outperformed Instagram in overall cost per click (CPC) within the feed
  • which format drives more engagement within the Instagram Feed? Turns out it’s vertical video!
  • In all of our tests, we found that Facebook consistently generated a lower CPC than its Instagram counterpart.
  • ith our research, we wanted to know if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos. We found that there was no statistically significant difference in the results.
Carri Bugbee

Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages - 0 views

  • If one Page tags a second Page you like or follow, you may see that post in your News Feed even if you don’t like or follow the first Page.
Carri Bugbee

How Shazam Plans to Survive the Social TV Shake-Out | Digital - Advertising Age - 0 views

  • Shazam execs' talk of using their proprietary data for advertising puts them in league with The Weather Company, Pandora and Amazon, which are all mining information like pollen count, song choices and product purchases to inform ad targeting. Mr. McGurn said the Shazam app ingests the live audio feed from 160 TV networks every day. That positions the app as an ally to TV networks trying to stem their share of ad spend from being siphoned online.
  • Shazam is also currying favor with TV networks as a way to drive viewership. For last fall's Country Music Association Awards, Shazam pushed alerts featuring the show's air date and time to the in-app news feeds of eight million users who might be interested in watching, like those who had previously tagged a Blake Shelton song. Ten million people received such a notification for The Grammys.
  • People who use Shazam to "tag" the game's broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game -- from tweets to photos to ads -- and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.
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  • "In the days and weeks and months following the game, if you [Shazam] a Jaguar ad during the Super Bowl, we can allow Jaguar to remarket to you," said Shazam Chief Revenue Officer Kevin McGurn, who was senior VP-sales at Hulu until Mr. Riley lured him away in September. Those ads could ask people to take a test drive or solicit sign-ups for the auto brand's email newsletters.
  • The retargeting program could spark or renew interest from advertisers that were previously intrigued by Shazam but unwilling to invest. Previously advertisers that partnered with Shazam were betting on people tagging their TV ads and were further limited because they could only market to those people within the app.
Carri Bugbee

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight | En... - 0 views

  • the exponential growth of sharing may not, actually, be helping Facebook. And with the explosion of dedicated mobile sharing apps, the industry may be evolving in ways that Zuckerberg never foresaw.
  • Facebook is now trying to cram so much "sharing" through a single service that it is overwhelming many of its core users.
  • Facebook knows it has a problem. It planned a major redesign that gave users more control over the News Feed. But it was scrapped when the first batch of users showed low engagement with the new design. 
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  • News Feed has turned into a black hole and collapsed under its own weight."
  • Facebook can come up with algorithms to surface the best material, but Evans says it's just "a hack." The deeper problem is that the "underlying product is broken."
Carri Bugbee

Facebook Feed Change Punishes Pages For Posting Crappy Memes | TechCrunch - 0 views

  • The most important thing for Pages to know about the change is that posting Lolcats-style memes with overlaid text on images might not be the best strategy going forward. I asked whether Facebook’s machine learning algorithm will be able to identify these kind of posts and demote them, and it seems that the answer is ‘yes’.
Carri Bugbee

Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views

  • post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.
  • An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
  • This implies that content from your “best friends” likely ranks higher on your feed.
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  • People whose content you like (possibly including stories and live videos) People you direct message People you search for People you know in real life
Carri Bugbee

Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original, Quality... - 0 views

  • On original reporting, Facebook says that it will now seek to identify and boost outlets that are the first to break a developing story or topic. "We do this by looking at groups of articles on a particular story topic and identifying the ones most often cited as the original source. We’ll start by identifying original reporting in English language news and will do the same for news in other languages in the future."
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    transparent authorship."
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