Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged study

Rss Feed Group items tagged

Carri Bugbee

Teens are ditching Facebook, study confirms - 0 views

  • A new study has confirmed what we've long expected:Facebook is no longer the most popular social media site among teens ages 13 to 17. The Pew Research Center revealed on Thursday that only 51% of US teens use Facebook. That's a 20% drop since 2015, the last time the firm surveyed teens' social media habits. Now, YouTube is the most popular platform among teens, about 85% say they use it. Not surprisingly, teens are also active on Instagram (72%) and Snapchat (69%). Meanwhile, Twitter followed at 32%, and Tumblr's popularity (14%) remained the same since the 2015 survey.
  • The survey discovered lower-income teens "are more likely to gravitate toward Facebook than those from higher-income households." The Pew study also found smartphone growth among teens has jumped significantly since 2015 - 95% of teens say they own one, compared to 75% in 2015.
  •  
    only 51% of US teens use Facebook. That's a 20% drop since 2015
Carri Bugbee

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook - 0 views

  • many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
  • Komfo, a social marketing firm, studied fan penetration among 5,000 Facebook pages of various sizes from August through November with the following findings: 42% decrease in fan penetration 31% increase in viral amplification 28% increase in clickthrough rate (CTR)
  • In a study of 689 posts of 21 large brand pages found that in the week of Facebook’s announcement, organic reach dipped an average of 44 percent. Tobin pointed out that the previously accepted reach percentage of 16 percent can now be as low as 3 percent.
  • ...1 more annotation...
  • With brands investing over $6 billion with Facebook, it seems unlikely to me that this algorithm change was designed to intentionally punish content produced by brands. It would be unwise to do that, because the appeal of Facebook to brands is the mix of organic and paid exposure.
Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
  • ...6 more annotations...
  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
Carri Bugbee

The 2011 Social Media Matters Study | BlogHer - 0 views

  •  
    Familiar Bloggers Are Preferred Over Celebrities
Carri Bugbee

IAB Study Highlights Brand Awareness And Context For Native Ad Success - 0 views

  • study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising.
  • Over 8o percent of respondents said brand mattered, which poses a challenge for advertisers aiming to use native ad units to drive awareness.
  • Visitors to online news sites said they are more open to advertising on those sites that focus on a story rather than pitching a product.
Carri Bugbee

RIP Facebook Custom Audience Insights (for now), Northeastern's Bug Bounty Bu... - 0 views

  • Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.
  • In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic: Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags. Set Google, FB and any first-party cookies on your site. Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.
  •  
    Custom Audience reach estimate
Carri Bugbee

Study Finds That Twitter Still Has a Major Fake News Problem - Adweek - 0 views

  • Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation.
  • Twitter hasn’t cracked down on many of its fake news amplifiers. Eighty percent of Twitter accounts that were spreading false information during the campaign were still active on the platform, researchers found.
  • The study found that most of the fake and conspiracy tweets on Twitter linked to only about 1o websites, including The Gateway Pundit and Truthfeed. That trend was largely unchanged from 2016. Additionally, about 60 percent of the accounts that shared and amplified fake news were estimated by researchers to have been automated accounts. Those accounts were densely connected, following each other at high rates and retweeting each other frequently, intensifying the impact and reach of each post.
Carri Bugbee

Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views

  • According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.
Carri Bugbee

Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
  • ...2 more annotations...
  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
Venizz Smith

Just have a look - 0 views

  •  
    Are you keen to take help from us in your academic course study and assignments, but wish to TEST US on parameters of excellence, competence and timeline? Little bit confused in taking a side, Just test us for your assistance. Visit this page and test our proficiency.
Carri Bugbee

Three Ways Advertisers Can Avoid Click Fraud - 1 views

  • The study by Trademob said 40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks. Combined, the fraudulent and accidental clicks had conversion rates of less than 0.01%, making them essentially worthless to advertisers. 
  •  
    40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks.
1 - 20 of 76 Next › Last »
Showing 20 items per page