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Stories last. Stories exist in all cultures. By definition, they entertain, educate, preserve, and even help carry on values within communities like Fogo Island. Branding appeals to our emotions and our reason. Stories speak to our deepest questions about our own existence. Stories stick because they hold real value. By definition, they entertain, but they also educate, and even instill moral values. In fact, the best stories guide our actions. They become the source code for who we are and who we want to be. For corporations to survive, they need deeply compelling stories at their heart.

I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. Unfortunately, the Internet has forever ended the technique of letting the storm blow over.

"In their newest study, they show that independent of the content of an article about a new technological development, the tone of comments posted by other readers can make a significant difference in the way new readers feel about the article's subject. The less civil the accompanying comments, the more risk readers attributed to the research described in the news story. "The day of reading a story and then turning the page to read another is over," Scheufele says. "Now each story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. This will produce more and more unintended effects on readers, and unless we understand what those are and even capitalize on them, they will just cause more and more problems." If even some the for-profit media world and advocacy organizations are approaching the digital landscape from a marketing perspective, Brossard and Scheufele argue, scientists need to turn to more empirical communications research and engage in active discussions across disciplines of how to most effectively reach large audiences."

Twittamentary explores how lives meet and affect one another on the fast growing micro-blogging phenomena that is Twitter. Twitter users have contributed stories on a single theme: How Twitter has affected your life and the lives of those around you. What's your Twitter story? The documentary is directed by Singaporean filmmaker and Tweeter, Tan Siok Siok

The political debate in Wisconsin continues to heat up, and we're provided with another story which looks to stoke the flame. Wisconsin Rep. Sean Duffy (R), a newly appointed U.S Representative from Wisconsin's 7th district has caught the attention of the online world for a YouTube clip of a Polk County town hall meeting. Duffy was asked questions concerning his salary, and his answers have raised the eyebrows of many who have seen it. The story is of particular interest because after the clip was posted on YouTube, the Polk County GOP looked to take it down.

according to Jonah Berger, the author of a new study published in Psychological Science, a journal of the Association for Psychological Science, the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.

Today, the amazing folk behind the Sesame Street twitter account treated us to an updated version of the much beloved story, The Monster at the End of This Book: Starring Lovable, Furry Old Grover. The updated version is There Is a MONSTER at the End of This Twitter Conversation. The result, as you will soon see, was something very special, indeed.

"I know you're not a reader but man, you'd love this." It was pointless saying so but I couldn't help myself. I'd fallen head long again, deep into a story I didn't have to overhear or construct for myself. I was spending hours in my own little world, happily away from the enforced gaming I resisted at school - supposedly classical games that would make us better people.

The story begins with a video shot about six weeks ago by Columbus Dispatch videographer Doral Chenoweth (now updated multiple times). In the video, a local panhandler named Ted Williams is found to have the gift of a "Golden Radio Voice". The Dispatch originally posted the video on their website on Monday, January 3.

The constant stream of information we get through mobile and hand-held devices is changing the way we think. Matt Richtel, a technology writer for The New York Times, explains how the use of digital technology is altering our brains -- and how retreating

Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.

If you didn't hear, yesterday Charlie Sheen joined Twitter. Today he very well may reach 1 million followers (as I type he's already passed the 900K mark). How did it happen?  Why all of a sudden did he wake up and decide it's Twitter time? And how was it that Charlie Sheen went from non-twitterer to hardcore twitterer overnight?  Short answer: he got a lot of help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter.

It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.

On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that have plagued their wonderful city. How this story is supposed to end is this: hundreds of thousands of people heard my plea for help, and overwhelmed my server with messages of hope. The number of messages and the outpouring of passion and love for this cause brought the Interwebs to its knees. The people of New Zealand clung to those messages of hope - and another social media legend was born. This did not happen.

The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).

I am not Jonathon Paige. There is no Jonathon Paige. There is no SummerHoopScoop. In fact, there never was. A little over two months ago the college basketball season ended and the long off-season of recruiting events and commitment speculation began. Messageboards and popular basketball news sources began to populate with recruiting interviews, videos, news stories, and rumors. The summer circuit circus began and college basketball fans dug in for the slow rolling waves of recruiting information to parse through. Of course, the real issue is-- who's information can be trusted? Sometimes it feels to fans like recruiting services and "experts" are just sorting through twitter feeds and regurgitating third-hand information. However, a funny dynamic develops as a result. When a recruiting "source" brings good news to a fan base, it is instantly credible and plenty are willing to defend the source with recollections of previous information provided that proved correct. When a recruiting source brings bad news, it is open season. "Never heard of this guy"... "probably some opposing fan base's blogger" .... "I doubt he knows what he is talking about." In short, fans believe what they want to believe. So, out of boredom and sincere interest in the relationship between the internet, recruiting services, and consumers, I created Jonathon Paige.

"On the day of the United Nations General Assembly's vote on upgrading Palestine to non-member observer status, the @UN official account sent out a tweet that seemed to undercut support for the move. The tweet was deleted soon after posting and a correction issued, but not before it received around 100 retweets, as well as comments and screenshots for the record."

"The University of Michigan athletic department denied claims made Friday morning that it had been creating fake online personas -- also known as "catfishing" -- to lure its own student-athletes into fictitious relationships, following comments made during a speech by Michigan athletic director Dave Brandon."