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Is there a bright line between what you say in "real life" and what you say on social media sites like Twitter? If you are a public figure, a journalist, or an employee at a corporation, do your tweets reflect on your organization or are they merely personal opinions best ignored? Is a tweet "newsworthy" or is it something you say in the privacy of your own internet? Derek Andersen of Startup Grind thinks I'm "clueless" (and apparently every other author at Forbes) because I blogged about a tweet that one of EA's product managers made about Call of Duty: Black Ops 2. In the tweet, Kevin O'Leary called the franchise "tired." To me, this was an interesting display of rivalry.

Over the past day, Al Jazeera has pushed the issue with its promoted trend and tweets like this, which reads "Like our coverage from #Egypt? Think we should be shown on US TV? It's time to #DemandAlJazeera http://aje.me/demandAJ." Yesterday, clothing outlet Kenneth Cole tried to leverage the popularity of Egypt-related hashtags in a similar manner, tweeting "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Immediately, the company caught a lot of flack for the tweet and shortly after publicly apologized and pulled the tweet. The difference in the two situations, we would think, is that Al Jazeera is trying to leverage the popularity of a specific event to gain entry into a market that has essentially shut it out. The end result might be similar to Kenneth Coles' desired outcome - increased sales - but it would come with the increased spread of information.

"On the day of the United Nations General Assembly's vote on upgrading Palestine to non-member observer status, the @UN official account sent out a tweet that seemed to undercut support for the move. The tweet was deleted soon after posting and a correction issued, but not before it received around 100 retweets, as well as comments and screenshots for the record."

ONE HAS LATELY heard much of the hashtag. That is, the Twitter symbol #, used to categorize a tweet. Charlie Sheen's first tweet, for example, was famously: "Winning ..! Choose your Vice... #winning #chooseyourvice." #Winning has gone on to live in irony across the Twitterverse, in mockery of the eternally less-than-winning Sheen. But even President Obama recently urged students to tweet their senators about raising the interest rates on federally subsidized student loans with the hashtag "#DontDoubleMyRate." The new thing, however, is using the word "hashtag" in conversation. Especially if you are under a certain age, you may be catching people saying things like, "I ran into that guy I met-hashtag happy!" or, in response to someone complaining, "My flashlight app isn't working," perhaps you have heard the retort, "Hashtag First World problems!" A college student not long ago reported a favorite witticism to be appending observations with: "Hashtag did that just happen?

Kiln Group, an insurance specialist underwriting firm at Lloyds of London, wants to protect companies from the damage that Stupid Tweet Syndrome (our name for the disease) can cause. Details are not clear as to what exactly the insurance would pay out but if a brand is substantially damage by a vindictive or careless tweet, Kiln Group would be able to cover it.

Oreo's Dunk in the Dark Super Bowl viral tweet was 'a big win' but also 'a big failure' according to Mondelez VP of global media and consumer engagement, Bonin Bough.

ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

Bing has just apologized on Twitter for a tweet earlier today that many viewed as a way to gain exposure in the name of raising money for victim's of Friday's earthquake in Japan.

One could feel a tiny bit bad for the person at Microsoft's British PR team who tweeted "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." He or she must be having a terrible day. On one hand, it may have seemed like a sensible marketing move: The person was probably correct in thinking that people might want to remember the singer, who was found dead in London on Saturday, by listening to her music. On the other hand, it reads as an insensitive way for Microsoft to cash in on the tragedy surrounding the 27-year-old performer.

"This year, the Girl Scouts also has a program that encourages girls to collect donations for the "I Care" program, which sends Girl Scout Cookies to troops overseas. In the past, girls in Girl Scout troops have typically sold cookies and exchange currency face-to-face. Now, with the mainstream adoption of social media and technology, girls like 11-year-old Emma Vermaak have turned to social media and PayPal to help market and sell cookies, as well as collect these donations. When the Girl Scouts discovered Emma was using PayPal to collect donations for the "I Care" program, the organization initially tweeted her support for doing what "Girl Scouts is all about!" Shortly afterwards, Emma's mom, Kimberly Reynolds, was contacted by Emma's troop's leader, who was told Emma could only take cash. The Girl Scouts then tweeted at Emma the next day (while she was at school), clarifying that they didn't mean to cause confusion by supporting her efforts, explaining "But girls cannot transact the sale (take payment) online. That must happen in person to build oh-so-important people skills.""

A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."

A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.

After years of leaving photos and videos to third-party services like Twitpic and Yfrog, Twitter has finally launched its own version. "A native photosharing experience will be rolled out to 100% of users over the next couple of weeks," Twitter CEO Dick Costolo told the D9 Conference. The service means that photos and videos will be directly connected to tweets. They will be viewable on Twitter.com without having to leave the site. Twitter will also "surface the most popular videos and tweets" in a new section of the homepage, Costolo said.

A full hour before the formal announcement of Bin-Laden's death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement. Keith Urbahn wasn't the first to speculate Bin Laden's death, but he was the one who gained the most trust from the network. Why did this happen?

The Utility of Twitter Lists As the negotiations progressed, it was helpful to monitor a Twitter list of Congress members in order keep up with their feelings about the proposed deals. After the final votes were cast, a stream of tweets from members came pouring through, providing an instant window into how they voted and why they voted the way they did. (thanks CSPAN)

"Why the increasing business use of social media by business? Social media offers immense potential for marketing, image-making, advertising, public relations efforts, customer relations, investor relations and a variety of other positive, beneficial activities.  But it also carries potential risks, a caveat perfectly illustrated by the Hastings case. The risks of social media are in some, but not all respects, similar to those of print media.  But not all libel laws apply-issues of malice and negligence have not been definitively decided in the courts. Insider trading issues, however, are clear.  The transmission via social media of insider information about a publicly traded company is illegal. Using Facebook, Twitter, Pinterest or private blogs to transmit insider information to large numbers of people is a violation of law."

"Twitter-using Cardinals are going to have to shutter their devices when they all convene to select a new Pope to replace the outgoing Benedict XVI. The 117 Cardinals who will participate in the upcoming Papal Conclave will be barred from tweeting the moment they sit down to make the decision. Like a sequestered jury, the Cardinals will be prohibited from have access with the outside world - and this of course includes Twitter."

Sweden has surrendered its official Twitter account, @sweden, to the hoi polloi. The project, Curators of Sweden, signs up Swedes to tweet a week at a time. It started December 10 with Jack Wermer, a writer and marketing specialist. The second tweeter was Hasan Ramic, a Bosnian immigrant Currently, the position is filled by the moose-hunting, oral tobacco product enthusiast Anders Dalenius.

Journalist and NYU fellow Nir Rosen probably didn't know he was putting his career in jeopardy when he hit send on Twitter yesterday. After all, it was just one of 600-odd tweets he'd sent since joining the social networking site.   Lara Logan had to outdo Anderson. Where was her buddy McCrystal.   It was probably something the war correspondent would say over a dinner party with buddies. Everyone likes a good joke at the expense of Anderson Cooper, right? The problem is the Twitter dinner party includes the whole world.

An anonymous user created a Twitter account, @superinjunction, with the apparent purpose of posting six tweets about the subjects of various injunctions; including actors, a soccer player and a chef. Now, according to Forbes, the Twitter scoop is "forcing British lawmakers to think about whether such a thing is still feasible in the age of social media, and if it is, how to enforce it."