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You've heard of paywalls but what about "like walls"? New Yorker magazine is mimicking the music industry by locking a new article on their Facebook Page and interested readers can only access the full article by clicking the "Like" button on the publication's Facebook Page. If you don't "like" it, you can only read the intro to Jonathan Franzen's lengthy article about visiting Alejandro Selkirk, the island where the book Robinson Crusoe was said to have been based. Once you "like" it, the entire article becomes available immediately. So far, more than 203,000 people have "liked" the Page. Earlier today, the count was closer to 200,000. Read more: http://www.futureofmediaevents.com/2011/04/11/to-read-jonathan-franzen-article-on-new-yorker-facebook-page-you-need-tolike-it/#ixzz1JEq1EOGo

"In their newest study, they show that independent of the content of an article about a new technological development, the tone of comments posted by other readers can make a significant difference in the way new readers feel about the article's subject. The less civil the accompanying comments, the more risk readers attributed to the research described in the news story. "The day of reading a story and then turning the page to read another is over," Scheufele says. "Now each story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. This will produce more and more unintended effects on readers, and unless we understand what those are and even capitalize on them, they will just cause more and more problems." If even some the for-profit media world and advocacy organizations are approaching the digital landscape from a marketing perspective, Brossard and Scheufele argue, scientists need to turn to more empirical communications research and engage in active discussions across disciplines of how to most effectively reach large audiences."

"Courtesy of a plethora of very irked Yahoo employees, here is the internal memo sent to the company about a new rule rolled out today by CEO Marissa Mayer, which requires that Yahoo employees who work remotely to relocate to company facilities. "Speed and quality are often sacrificed when we work from home," reads the memo to employees from HR head Jackie Reses. "We need to be one Yahoo!, and that starts with physically being together." Painfully awkward as this is phrased - I might have used "being present together" - it means every Yahoo get to your desks stat!"

"I know you're not a reader but man, you'd love this." It was pointless saying so but I couldn't help myself. I'd fallen head long again, deep into a story I didn't have to overhear or construct for myself. I was spending hours in my own little world, happily away from the enforced gaming I resisted at school - supposedly classical games that would make us better people.

Interesting research from McKinsey suggests that companies using social media or "collaborative Web 2.0 technologies" are achievingt higher profits. Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1Aq7IXm5E

If you haven't (yet) read Coase's "The Nature of the Firm" (and you should), this article explains why his thinking in 1937 lends strong insights into the impact that digital communications technologies are having on today's organizations and markets. 

Recognition, one of Herzberg's motivators, is important for employees to feel they are valued. To address this, Enterprise has introduced a system called 'The Vote'. This aims to support and encourage the development of exceptional customer service. It works on the basis of co-workers providing assessment on themselves and each other. All employees in rental branches rank everyone in their team, including themselves, in terms of their customer service efforts. They provide a constructive explanation of the rankings given. These are then fed back to all employees. Read more: http://www.thetimes100.co.uk/case-study--motivation-in-action--96-384-4.php#ixzz1AEO1R3Dw

Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.

Sherry Turkle on the Colbert Report. I will be reading the book soon, but i presume that digitally fluent folks know how to "put technology back in its place." 

I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. Unfortunately, the Internet has forever ended the technique of letting the storm blow over.

Over the past day, Al Jazeera has pushed the issue with its promoted trend and tweets like this, which reads "Like our coverage from #Egypt? Think we should be shown on US TV? It's time to #DemandAlJazeera http://aje.me/demandAJ." Yesterday, clothing outlet Kenneth Cole tried to leverage the popularity of Egypt-related hashtags in a similar manner, tweeting "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Immediately, the company caught a lot of flack for the tweet and shortly after publicly apologized and pulled the tweet. The difference in the two situations, we would think, is that Al Jazeera is trying to leverage the popularity of a specific event to gain entry into a market that has essentially shut it out. The end result might be similar to Kenneth Coles' desired outcome - increased sales - but it would come with the increased spread of information.

This is worth reading and thinking about on both a governmental and at an organizational level. As elements in a system become more interdependent, and as the speed and scale of financial, informational, contractual, physical transactions between the elements of a system increase, the system can become more prone to big shocks from relatively small disruptions.  If Churchill said in the age of radio that "..A lie gets halfway around the world before the truth has a chance to get its pants on" what would he have said about organizations in the age of mobile devices, Twitter and YouTube?

The MacSerial Community meltdown has some big lessons, particularly in the context of these days of "Web 2.0″ and "user-generated content". It also speaks loudly to the questions raised, debated and debated again in the wake of the events leading to Kathy Sierra's decision to stop blogging. It involves cyberbullying and power plays, and in the best human tradition, reads like a soap opera. But this meltdown is distinctive - it was over two years in the making and involved trusted volunteers. The genesis of the conflict appears to begin two years ago, when two moderators came into conflict with each other. One was ready to strip the other of their mod powers when they withdrew to their own server, voluntarily resigning mod powers. However, the underlying conflict was not resolved and was driven farther underground. The lessons learned for community creators include: Visibly manage volunteers; Stay active and visible in the community; Don't let resentments fester; and, Define community boundaries, communicate them, and enforce the rules.

The increasing use of text-messaging by teens - and increasingly often, by younger children - has given some people cause for concern. They argue that the abbreviations used in texting are detrimental to literacy development. Spelling, grammar, phrasing - these are all somehow poised to suffer, critics of texting contend, because of the use of shortened words and sentences. Soon, they predict, students' essays will be filled with LOLs and L8Rs. But a new study from Coventry University finds no evidence that having access to mobile phones harms children's literacy skills. In fact, the research suggests that texting abbreviations or "textisms" may actually aid reading, writing, and spelling skills.

One could feel a tiny bit bad for the person at Microsoft's British PR team who tweeted "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." He or she must be having a terrible day. On one hand, it may have seemed like a sensible marketing move: The person was probably correct in thinking that people might want to remember the singer, who was found dead in London on Saturday, by listening to her music. On the other hand, it reads as an insensitive way for Microsoft to cash in on the tragedy surrounding the 27-year-old performer.

"Pathbreaking research by a group of scholars including Eric A. von Hippel, a professor of technological innovation at M.I.T.'s Sloan School of Management, suggests that the traditional division of labor between innovators and customers is breaking down. Financed by the British government, Mr. von Hippel and his colleagues last year completed the first representative large-scale survey of consumer innovation ever conducted. What the team discovered, described in a paper that is under review for publication, was that the amount of money individual consumers spent making and improving products was more than twice as large as the amount spent by all British firms combined on product research and development over a three-year period. "We've been missing the dark matter of innovation," Mr. von Hippel said from his office in Cambridge, Mass. "This is a new pattern for how innovations come about." "

von Hippel and Baldwin also produced a related, intriguing paper in 2009 that can be found here http://hbswk.hbs.edu/item/6325.html entitled "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." The conclusion of the paper reads: "We conclude by observing again that we belive we are in the midst of a major paradigm shift: technological trends are causing a change in the way innovation gets done in advanced market economies. As design and communication costs exogenously decline, single user and open collaborative innovation models will be viable for a steadily wider range of design. They will present an increasing challenge to the traditional paradigm of producer-based design - but, when open, they are good for social welfare and should be encouraged."

"No executive can afford to be a Luddite and dismiss all new media. Sometimes it's exactly the right way for you to spend your time (especially if you're "on the way up" and need to build your profile). But too many leaders dive in without thinking through the costs of social media (what else could you be doing with your time?). After all, in this crowded media landscape, sometimes what matters most isn't your use of 21st century technologies. Instead, it's the forgotten 19th century arts (handwritten notes, personal phone calls, and high-quality personal meetings) that can have the greatest impact." Dorie's article misses two important reasons that leaders might need to include social media as part of their activities: 1) Good leaders understand culture, and social media are an important part of culture 2) Good leaders understand media and their effects on how humans organize. Understanding, especially where media are concerned, is best gained through participation. If they were to take Dorie's advice, Napoleon probably wouldn't have read newspapers, Winston Churchill wouldn't have listened to radio, and JFK wouldn't have watched television.