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Old Spice's "Smell Like a Man, Man" campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. According to Nielsen, sales of Old Spice Body Wash-the line touted in the Wieden + Kennedy-created campaign-rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.

The story begins with a video shot about six weeks ago by Columbus Dispatch videographer Doral Chenoweth (now updated multiple times). In the video, a local panhandler named Ted Williams is found to have the gift of a "Golden Radio Voice". The Dispatch originally posted the video on their website on Monday, January 3.

"I know you're not a reader but man, you'd love this." It was pointless saying so but I couldn't help myself. I'd fallen head long again, deep into a story I didn't have to overhear or construct for myself. I was spending hours in my own little world, happily away from the enforced gaming I resisted at school - supposedly classical games that would make us better people.