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Old Spice's "Smell Like a Man, Man" campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. According to Nielsen, sales of Old Spice Body Wash-the line touted in the Wieden + Kennedy-created campaign-rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.

When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact? Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you're a video greenhorn. We found four businesses that have had real world success thanks to video

Today, the amazing folk behind the Sesame Street twitter account treated us to an updated version of the much beloved story, The Monster at the End of This Book: Starring Lovable, Furry Old Grover. The updated version is There Is a MONSTER at the End of This Twitter Conversation. The result, as you will soon see, was something very special, indeed.

crowdSPRING's blog about design, digital creativity, business strategy and more.