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Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).

Social media provides companies with new opportunities for customer service, research and marketing (within reason of course), but most respondents to a survey of C-level executive conducted by Harris Interactive for Capgemini aren't yet sure how to harness social media. The results are part of Capgemini's Executive Outsourcing Survey, and follows the firm's launch of its social media management service. Harris surveyed 302 senior executives at Fortune 1000 companies. More than half say that social media is a part of their company's customer care operations, but 64% of those said that the marketing department is solely responsible for social media marketing. Most (74%) executives in the study were simply unsure how many employees are dedicated to customer care via the social Web.

Bloomberg's new social media policy encourages reporters to use Twitter - but with stipulations. It might seem like an obvious move for a news organization these days, but some traditional outlets, including Bloomberg, have managed to hold off until now. Dan Fletcher, the new social media director for Bloomberg, told employees about the new policy in an internal memo, which we received from an anonymous source close to the matter. "While the policy is meant to extend broadly across all social networks, we're encouraging reporters and editors to get started with Twitter," he said. "Twitter is easy to use and has become a valuable news source for millions of users. It's the best way to help readers discover the work you're doing and monitoring conversations within your beat."

Liz Heron, the social media editor at The New York Times, is refreshingly honest about her paper's policies about Twitter and Facebook. Or lack thereof, as the case may be. "We don't really have any social media guidelines," she told the audience at the BBC's Social Media Summit. "We basically just tell people to use common sense and don't be stupid."

"No executive can afford to be a Luddite and dismiss all new media. Sometimes it's exactly the right way for you to spend your time (especially if you're "on the way up" and need to build your profile). But too many leaders dive in without thinking through the costs of social media (what else could you be doing with your time?). After all, in this crowded media landscape, sometimes what matters most isn't your use of 21st century technologies. Instead, it's the forgotten 19th century arts (handwritten notes, personal phone calls, and high-quality personal meetings) that can have the greatest impact." Dorie's article misses two important reasons that leaders might need to include social media as part of their activities: 1) Good leaders understand culture, and social media are an important part of culture 2) Good leaders understand media and their effects on how humans organize. Understanding, especially where media are concerned, is best gained through participation. If they were to take Dorie's advice, Napoleon probably wouldn't have read newspapers, Winston Churchill wouldn't have listened to radio, and JFK wouldn't have watched television.

The iMedia 25: Brands Redefining Social Media list recognizes the brands that have done the best job of engaging consumers through the myriad social media platforms. But beyond mere engagement, these brands have used big ideas, bold action, and smart thinking to leverage passionate online audiences in a channel that is still quite new. Collectively, these are the brands that move, shape, lead -- and listen to -- the conversations that define social media.

The New Yorker's Malcolm Gladwell is a very smart writer with a knack for smart, provocative, "contrarian" statements. One such argument that gets digerati in a tizzy is the idea that social media actually doesn't help bring down oppressive regimes, despite all the hype. That debate is back in the news with the protests in Egypt. We'll say right off the bat that we're skeptics that social media can bring down oppressive regimes. We believe Twitter makes a tangible, positive difference in the real world, but probably not quite at the level of regime change. But Gladwell wrote a blog post yesterday on social media and Egypt that just doesn't make any sense.

We chose to highlight six drivers-big, disruptive shifts that are likely to reshape the landscape for organizations and workers. Although each driver is in itself important when thinking about the future, it is the confluence of several drivers working together that produces true disruptions. We then identified ten skills that we believe will be vital for success in the workforce: Sense-making: ability to determine the deeper meaning or significance of what is being expressed Social intelligence: ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions Novel and adaptive thinking: proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based Cross -cultural competency: ability to operate in different cultural settings Computational thinking: ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication Transdisciplinarity: literacy in and ability to understand concepts across multiple disciplines Design mindset: ability to represent and develop tasks and work processes for desired outcomes Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques Virtual collaboration: ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team

A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."

The Baltimore City Fire Department plans to implement new social media guidelines after Chief James S. Clack said he found that firefighters and officers were "crossing the line" by posting inappropriate or sensitive information online. The social media website Twitter has become a forum for griping about City Hall policies in 140 characters or fewer - the maximum allowed in postings. The new policy comes after fire personnel have written a number of heated, politically charged barbs aimed at the department, Clack, Mayor Stephanie Rawlings-Blake and the City Council over a recent budgetary decision to close three fire companies in the city

The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).

"A new study that seeks to understand how new, kid-focused online venues effect adolescence says that social media forums can promote forms of social and identity development. Those skills, the study says, can help encourage civic involvement later in life. "

Multitaskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen proved to be driven to distraction by the two devices, according to a new study of media multitasking by Boston College researchers.

When the camera switches on in one of the busiest courtrooms in Massachusetts, murder arraignments, traffic and drug cases heard there will become fodder for a new experiment: how bloggers and other citizen journalists can cover courts using new media and social media.

The mass media, including interactive social-networking tools, make you passive, can sap your initiative, leave you content to watch the spectacle of life from your couch or smartphone. Enlarge This Image Apparently even during a revolution. That is the provocative thesis of a new paper by Navid Hassanpour, a political science graduate student at Yale, titled "Media Disruption Exacerbates Revolutionary Unrest." Using complex calculations and vectors representing decision-making by potential protesters, Mr. Hassanpour, who already has a Ph.D. in electrical engineering from Stanford, studied the recent uprising in Egypt. His question was, how smart was the decision by the government of President Hosni Mubarak to completely shut down the Internet and cellphone service on Jan. 28, in the middle of the crucial protests in Tahrir Square?

Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.

The FBI has long been known for its straightforward "Just the facts, ma'am" approach, an image reinforced by Director Robert S. Mueller III's stoic presence and reluctance to court the media. But in a sign that the online revolution is infiltrating that most traditional of agencies, the bureau unveiled Monday a publicity campaign featuring public service announcements in 14 cities and billboards in New York's Times Square, along with a heavy dose of Facebook, YouTube and Twitter.

Social media websites, such as Facebook and MySpace, may reveal information that could identify underage college students who may be at risk for problem drinking, according to a report published Online First by Archives of Pediatrics and Adolescent Medicine.

"In their newest study, they show that independent of the content of an article about a new technological development, the tone of comments posted by other readers can make a significant difference in the way new readers feel about the article's subject. The less civil the accompanying comments, the more risk readers attributed to the research described in the news story. "The day of reading a story and then turning the page to read another is over," Scheufele says. "Now each story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. This will produce more and more unintended effects on readers, and unless we understand what those are and even capitalize on them, they will just cause more and more problems." If even some the for-profit media world and advocacy organizations are approaching the digital landscape from a marketing perspective, Brossard and Scheufele argue, scientists need to turn to more empirical communications research and engage in active discussions across disciplines of how to most effectively reach large audiences."

Now television broadcasters are blocking Google TV from getting access to the content broadcasters put online to make sure they don't lose advertising dollars. But the cat is out of the bag. All information is nothing more than bits on one network - the I