SAS Knowledge & Insight

The DMA has launched a new service for its members, outlining the various requirements for running promotions on social media platforms.

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

Evidence of the value of branding from the inside out

50 Social Media Stats to Kickstart Your Slide Deck

In a survey carried out in April this year of 1,000 UK employees, 63% said that they would feel significantly more 'engaged' with their employer if it allowed charitable working. The benefits of this improved engagement for the employer include increased productivity, less staff turnover, fewer sick days and a generally happier workplace. This trend was even more marked among the 20-30-year-old bracket, the so-called 'generation Y'. Nearly 70% of this group said that they would feel more engaged by taking part in corporate social responsibility (CSR) initiatives and criticised senior management, with over half saying it was 'out of touch' with the wants and values of generation Y.

Highlighting the importance of tailoring the messaging to each channel, rather than broadcasting the same content across all of them: 

One of the positive innovations in this years Digital Workplace Survey are the inclusion of some company demographic questions, designed to allow some detailed research of how digital communication and collaboration tools are used in a range of organisations. Like many companies, not all of my employees are desk-based knowledge workers. Indeed, most are not supplied company laptops or mobile phones and as such have irregular access to intranet based information and services.

As a piece of performance art, Brian going through his 1400 friends one by one, allowing himself one minute to describe and defend his Facebook friendships to strangers at a cafe.  At the end of this minute, the audience in the cafe holds up a "delete" or "keep" sign.

results of the 2011 SHRM/Globoforce Employee Recognition Tracker Survey*, a new semi-annual survey on the state of employee engagement and recognition conducted by the Society for Human Resource Management (SHRM).

A must-read for any of us in Social Media

In this NACE Knowledge Bite, Ed Koc, Director of Strategic and Foundation Research at the National Association of Colleges and Employers, shares findings from the NACE 2011 Student Survey on Social Media Use.

Awesome resource of healthcare-related SM communities

Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc.