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Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.

At the Inc. 500 conference earlier this month, Inc.com columnist, entrepreneur and Flashpoint Academy CEO Howard Tullman argued that the era of "hyper-personalization" online will transform advertising, retail, corporate power, notions of privacy and even the use of data.  Here are eight numbers that demonstrate the impact social media are already having.