Landing your employer brand on firm ground | Talking TMP - 1 views
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91% of organisations across the world are either spending as much or more in 2012 than they did in 2011.
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No less than 83% recognised the impact of their employer brand, although a confusingly low 54% adopted a proactive approach to their employer brand.
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the notion of measurement seems curiously neglected. Just 38% of Linked In’s survey measured their brand relative to that of the competition, just 37% ask recent joiners about their perceptions of their new employer’s brand and an even more anaemic 32% regularly canvass external candidates as to how they perceive and understand their employer brand.
