ROI of Social Media

More ROI of Social Media papers.  Bristol has some good stuff

Great article on practical ROI of Social Media Measurements.

I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

Interesting way to measure your product and brand success, through the number of likes.  For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.

One of the places I enjoy working best is with friends in Indonesia - interesting data

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

This looks like a great white paper from Forrester

I hope you like this article.

Another reason to sustain a real-time monitoring and workflow capability in business today

How to measure and manage the return on social marketing investment

If you cannot get it one way, try another

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"

Good analysis by Kai Lukoff (@klukoff) - thanks Kai!