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'White Hat' tactics matter - Quality content presented in context will matter more

A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search

Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"

An indicator that social is maturing as part of the overall marketing mix

It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.

Interesting metrics for mobile.

Interesting set of success factors.

Nice tips.

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

"What should you measure? I recommend using a combination of rankings and analytics data (including ecommerce and/or goal data). But whatever you do, make sure your measurements clearly gauge the area you're trying to improve."

Not sure I agree with a blatant split of budget.  First, there are only so many social media outlets.  Second there is no ROI component to their proposed marketing mix.  Not sure I would rely on the given recommendations  to drive marketing ROI overall.

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

Great article on practical ROI of Social Media Measurements.

I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.

"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "

This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.

79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content

Interesting note on opportunities for luxury brands in and out of China.

Automated curation of your friends content

Good insight on the tool, do any of these indicate a path to revenue?