Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam
INteresting to see the dynamism in social media. The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?
Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,
INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.
Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.
Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.
Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
