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Steven Groves

The State of the Blogosphere 2011 - Brian Solis - 1 views

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    Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'
Steven Groves

The End of Link Building as We've Known and Loved it - 0 views

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    'White Hat' tactics matter - Quality content presented in context will matter more
Steven Groves

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays | TechCrunch - 0 views

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    The continued blurring of mobile, e-commerce and social - love where this is going
Steven Groves

Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

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    A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
Steven Groves

B2B Marketers Have Much To Learn About Social - 0 views

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    Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"
Steven Groves

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

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    Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
Steven Groves

The tone of life on social networking sites - 0 views

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    Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!
Guy Powell

MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views

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    Interesting metrics for mobile.
Guy Powell

MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views

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    Facebook Ads Do So Work, Says Facebook
Guy Powell

5 Ways to be a Twitter Search Expert - 1 views

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    Interesting nuances as it relates to twitter.
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    Good info,
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    Thanks for sharing this useful information.
Steven Groves

A Day Made of Glass... - 0 views

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    When is an ad not an ad?  When a corporate video is so nicely done and contributes to the conversation.  
Steven Groves

SXSW, Or NXNE, Amex Teams With Foursquare To Put Emphasis On 'Express' Wherever You Are In America - 0 views

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    "American Express has developed a simple app that can turn Foursquare's "check-in" feature into a highly secure method for its cardmembers to complete transactions or participate in local store promotions. "
Steven Groves

It's Not All About You: How to Strengthen Your Customers' Experience | MarketingProfs Daily Fix Blog - 0 views

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    Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.
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    If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful
Steven Groves

What Makes China's Top 4 Social Networks Tick? - 1 views

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    Good analysis by Kai Lukoff (@klukoff) - thanks Kai!
Steven Groves

MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18/2011 - 0 views

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    "Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
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    Interesting article on where FB belongs in purchase funnel activity
Steven Groves

Why Rankings Still Matter In SEO Reporting - 0 views

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    "What should you measure? I recommend using a combination of rankings and analytics data (including ecommerce and/or goal data). But whatever you do, make sure your measurements clearly gauge the area you're trying to improve."
Steven Groves

Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods | Forrester Blogs - 0 views

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    Great article on the way global CPGs are approaching a new paradigm in marketing
Steven Groves

Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views

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    "The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
Steven Groves

Chart: CMO confidence in social media's ability to produce ROI - 0 views

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    "social marketing is a promising tactic that will eventually produce ROI"
Steven Groves

Moms Like Ads With Incentive, Earn Best ROI - 0 views

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    "food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"
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    If marketers want to reach Mom's, talk about these things
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