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Micro Persuasion: Five Digital Trends to Watch for 2009 - 0 views

www.micropersuasion.com/...-trends-to-watch-for-2009.html soclialmedia pr
shared by Mike Henderson on 20 Feb 09 - Cached
  • Customer care and PR are blending as consumers use social media to demand service
  • The media is in a constant state of reinvention as it transitions from atoms to bits
  • Gorging on media is out. Selective ignorance and friends as filters are in
  • ...2 more annotations...
  • yet offer employers an effective and credible way to market in the downturn
  • Where push once ruled, it’s now equally important to create digital content that people discover through search
  • Mike Henderson on 20 Feb 09
     
    Good white paper. I haven't read it yet, but the bullet points are spot on.
9More

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article branding search marketing seo socialmedia advertising linkdump
shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

adage.com/...article advertising buzz socialmedia
shared by Mike Henderson on 21 Jan 09 - Cached
  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
  • Mike Henderson on 21 Jan 09
     
    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
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What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article accountants block facebook h&r marketing media myspace social twitter widgets youtube
shared by sterling doak on 20 May 08 - Cached
  • sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
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What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article pr socialmedia
shared by sterling doak on 15 Jun 08 - Cached
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • Mike Henderson
      Mike Henderson on 17 Jun 08
       
      Agreed. So where should we open our office?
  • Mike Henderson on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
4More

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article advertising blogposts video
shared by Mike Henderson on 09 Jun 08 - Cached
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • Mike Henderson on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
1More

Printing The NYT Costs Twice As Much As Sending Every Subscriber A Free Kindle - 0 views

www.alleyinsider.com/...every-subscriber-a-free-kindle news print digital
shared by Mike Henderson on 01 Feb 09 - Cached
  • What we're trying to say is that as a technology for delivering the news, newsprint isn't just expensive and inefficient; it's laughably so.
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How to Embed High Quality and Higher Resolution YouTube Videos on Blog or Web... - 0 views

www.mydigitallife.info/...tube-videos-on-blog-or-website youtube
shared by Mike Henderson on 23 Jan 09 - Cached
  • Mike Henderson on 23 Jan 09
     
    This hack actually works &ap=%2526fmt%3D18
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Macmillan Expands Book and Author Podcast Program - 3/30/2009 - Publishers Weekly - 0 views

www.publishersweekly.com/...CA6647225.html podcast books authors grammargirl
shared by Mike Henderson on 30 Mar 09 - Cached
  • Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.
  • Mike Henderson on 30 Mar 09
     
    New media and traditional media do better when they work together.
4More

Brand Personality and Digital Strategy - eMarketer - 0 views

www.emarketer.com/Article.aspx linkdump
shared by Mike Henderson on 17 Oct 09 - Cached
  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
  • Mike Henderson on 17 Oct 09
     
    Article about the Burt's Bees online branding stratey.
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