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Brittny Buchner

Pro Clinical Hydroxycut | Success Stories - 2 views

    • Brittny Buchner
       
      This page has a great visual layout. The colour schemes go well and it is easy to direct your way around the site. The success story candidates all have their names underneath their photos, when you drag the mouse over the name is changes colour to red and to number or pounds lost. It is then easy to click on the name and see more pictures of the model. One criticism is that some of the before and after pictures don't look like the same person. This takes credibility away from Hydroxycut as the potential consumer may feel like they're being lied to.
    • Brittny Buchner
       
      The real life success story models are all happy with big smiles on their faces. This appeals to pathos (appealing to the audiences emotion.) Hydroxycut wants the viewer to envy and want to look like the models, maybe even draw out jelousy in the viewer. This will in turn entice the viewer of the website to purchase Hydroxycut in hopes of being as happy and in shape as the models are.
    • Brittny Buchner
       
      " I Lost 32lbs. with Hydroxycut!" is an example of a real life testimonial. This comment has credibility and entices the consumer to want to go out and purchase the product.
  • Individuals used Hydroxycut with diet and exercise and have been remunerated
  • ...2 more annotations...
  • SUCCESSSTORIES Newsletter coordorig
  • Jessica Knight's Success m58,-138 c65,-164,91,-181,123,-171 l117,-139 c51,-161,56,-69,58,0 l25,0,25,-168
Matthew Wallace

It's Time Oil Companies Get Behind the Development of Renewable Energy | We Agree | Che... - 0 views

  • We agree.
    • Matthew Wallace
       
      Constant Repitition of "We Agree." These are written in red on the pages and are the most eye catching items on the page.
  • Related Topics Investing in Innovative Startups Saving by Going Solar Chevron Supports Clean Technology Innovation We're Helping Diversify the World's Energy Supply Chevron Energy Solutions Leads in Efficienc
    • Matthew Wallace
       
      Chevron is constantly trying to show it's vistors how much it is doing about many different environmental issues. Here, they provide more links to guide you to more detail on each topic.
  • They're part of the solution. If we're going to meet future demand, we need every molecule, every megawatt of energy that's available and viable
    • Matthew Wallace
       
      Hyperbole or is it? I would say this is a hyperbole. Although it is true that we will need this energry, it is not realistic to expect that we will be able to harness energy down to the level of every molecule.
  • ...6 more annotations...
  • Growing a tree is a long-term commitment. So is meeting tomorrow's energy needs through renewable energy sources.
    • Matthew Wallace
       
      Analogy
  • Together, we're committed to finding the answer to low-carbon transportation fuel, even if that answer doesn't come tomorrow.
    • Matthew Wallace
       
      Very pesitive tone. The tone used in this sentence is very positive and inspired. Shows that they're in for the long haul.
    • Matthew Wallace
       
      Video The video shows that head staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issues posed by the "average teacher" with the solutions that Chevron is backing "now" and trying to deal with "now."
    • Matthew Wallace
       
      A running tally shows how many people agree on the issues presented and gives you the option dierectly above to "See what else we agree on."
    • Matthew Wallace
       
      Note: When you click I Agree, this number does increase by one right away. I checked to ensure the number wasn't entirely arbitrary.
    • Matthew Wallace
       
      Double Note: While you are on this site you can actually see the number increase from people other than yourself "agreeing."
  • We invest in energy technologies that satisfy, or have the potential to satisfy, four basic criteria: economics, scale, customer expectations and density—that is, the ability to be delivered on demand and in quantity. And we never stop looking.
    • Matthew Wallace
       
      Shows that Chevron is actively searching for better solutions to main issues.
  • And that's why we're the only major international oil company with an energy services company that delivers efficiency and renewable power to clients.
Matthew Wallace

Oil Companies Should Put Their Profits to Good Use | We Agree | Chevron - 0 views

    • Matthew Wallace
       
      Video The video shows staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issue posed by the "average building contractor" with the solution that Chevron is putting theirprofits to good use. They are "pumping $21 billion into local economies, small business, and communities.
  • Emily, a Chevron engineer, and Joseph, a building contractor, agree on the need for oil companies to reinvest profits into jobs and growth.
    • Matthew Wallace
       
      Parallelism. Shows a Chevron engineer and an "average building contracter" talking and AGREEING on the same issue.
  • Some say our profits are big, but our investments are equally big, too. So, yes, we do put our profits to good use.
    • Matthew Wallace
       
      Counterpoints These two sentences address the fact that they do make large profits, but then dispell them by adding that their investments are just as large.
  • ...5 more annotations...
  • Related Topics Chevron Creates Jobs in Kazakhstan How We Work With Local Suppliers Our Agbami Field Is One of Nigeria's Largest What It Took to Build Our Blind Faith Platform
    • Matthew Wallace
       
      More links to other topics that chevron is doing things about.
  • Yes, we make profits doing it. I'm grateful for that. That's how we reinvest in future energy supplies. It takes a lot of money to find and produce the energy a growing economy needs.
    • Matthew Wallace
       
      Gives reasoning for why they need to make the profits they do.
  • Energy helps create jobs.
    • Matthew Wallace
       
      Non verbal The clean white backround looks professional, and it really makes the bright red text all pertaining to the agreement that current issues need solutions.
  • We also invest in people and provide thousands of good-paying jobs.
J.Randolph Radney

MediaPost Publications 5 Things Marketers Can Learn From Stories 06/12/2012 - 0 views

  • Storytellers cause you to see what you see, but do little to cause the way you think or feel about what you see. Doing so would be like the comedian explaining the punch line of his joke. 
  • Creating a differentiated brand identity may influence buying. But creating strong brand identification will influence joining. It’s always better to have joiners than buyers. Joiners are the ones who remain buyers and wear your logos.  
Hiliary Leon

The Official Website of Robert Munsch - 1 views

  •  
    Hi, welcome to robertmunsch.com. I hope you enjoy this selection of my work, as well as the creative art and short stories donated by kids and teachers.
Brittny Buchner

Hydroxycut | Weight Loss Supplements & Weight Loss Products - 1 views

  • JESSICA KNIGHT
    • Brittny Buchner
       
      They have also highlighted the persons name in red. This captures the viewers attention.
    • Brittny Buchner
       
      The company is making an appeal to character. They are implying to their audience that if they take Hydroxycut, they too will experience weight loss like this. They are also implying that this is what you will look like after Hydroxycut.
  • WHICH  HYDROXYCUT IS RIGHT FOR YOU?
    • Brittny Buchner
       
      This statement assumes that Hydroxycut is a good choice for you to take. It is telling the viewer that the only choice they need to make is not whether or not to purchase their product, but which one will suit them the best.
  • SUCCESS STORY
  • ...1 more annotation...
  • Individuals used Hydroxycut with diet and exercise and have been remunerated. Average weight loss with key ingredients was 20.94 lbs. in one 12-week study and 16.50 lbs. in one 8-week study. All groups followed a calorie-reduced diet.
J.Randolph Radney

Protecting Your Privacy On Social Networking Sites : NPR - 1 views

  •  
    Privacy is an important issue when Web 2.0 technologies are used widely (especially for business).
ivanhartling

7 Secrets to Getting Your Next Job Using Social Media - 10 views

  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Kai Zhao
       
      hello team?
  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Yingpeng Wu
       
      hi there
  • 7 Secrets to Getting Your Next Job Using Social Media
  • ...5 more annotations...
  • The current environment
    • Yingpeng Wu
       
      FBI
    • Yingpeng Wu
       
      gg
    • nikki hogg
       
      Really lengthy homepage, it would be nice if they have a sort of table of contents with hyperlinks that could take you to each of the 7 secrets
    • ivanhartling
       
      I don't like how long this page is. It requires a lot of scrolling to navigate and I think it would be easier if the 7 secrets were seperated into seperate pages.
    • nikki hogg
       
      the sidebar on the right is a bit distracting and it makes it challenging to focus. it isnt that easy to quickly navigate through this site
  • 1. Conduct a people search instead of a job search
    • ivanhartling
       
      Title catches your attention.
  •  
    This supplements Chapter Seven of the course text, providing some social media job search ideas.
anonymous

Starbucks Coffee Company - 1 views

shared by anonymous on 01 Dec 10 - Cached
sarah omens

CIM - 1 views

  • CIM and eOne partner to serve the rest of Canada!    |    CIM is One of Canada’s Best Workplaces    |    CIM wins 50 Best Managed Companies for 10th Consecu
    • sarah omens
       
      as you can see there is lots of movement and also lots of information. i like the way its moving slowly giving you enough time to read the information and at the same time not making it seem boring,.
  • WHO WE ARE LAST 3 FEET™ OUR HISTORY OUR CULTURE AWARDS WHAT WE DO SALES &MERCH EDUCATION BLITZ LAUNCH! CIMPHARMA THE TEAM EXECUTIVE OUR TEAM OUR CLIENTS NEWS CONTACT
  • WHO WE ARE LAST 3 FEET™ OUR HISTORY OUR CULTURE AWARDS WHAT WE DO SALES & MERCH EDUCATION BLITZ LAUNCH! CIMPHARMA THE TEAM EXECUTIVE OUR TEAM OUR CLIENTS NEWS CONTACT
  • ...1 more annotation...
  • Do you have whatwe arelooking for? > GREAT CAREERS HERE Lea dership at CIM Talking Shop: CIM partners Mike Smith, Shaun M cKenna and Wilf Goodman about retail today. > MEET THE REST OF THE TEAM
Brandon Del Debbio

Kamloops Community YMCA-YWCA About Us - 0 views

    • Brandon Del Debbio
       
      This picture with all the bikes being used and everyone seems to be enjoying themselves while working out appeals to pathos. Maybe even ethos since they do look like they are in shape and gives creditbility.
  • Delivering community-specific programs and services designed to enhance and empower lives has been the mission of the Kamloops Community YMCA-YWCA for nearly four decades. Our story is about people from every background working together to make a positive difference in the quality of life for themselves and others. Their unselfish commitment to the health and well-being of the community they share has had a tremendous impact with far-reaching benefits. We trace our roots back to the early sixties, when a small group of concerned women met together in the basement of a boy’s club to form a Y neighborhood group. Familiar with the work of the Y they began to organize programs and services eventually leading to the chartering of the YWCA of Kamloops in 1965. Ten years later, the focus and the scope of programs and services were broadened when members voted to join the YMCA movement and the Kamloops Community YMCA-YWCA was formed. In the near thirty years since then, our Y has built a proud legacy of uninterrupted community service sparing no effort to keep pace with changes that have come with time. The same spirit of commitment and dedication upon which our association was founded still fuels our determination to build toward a healthier tomorrow. We look back with pride at all that has been accomplished since our humble start and it inspires us to look forward with a renewed sense of commitment to what we must yet achieve.
    • Brandon Del Debbio
       
      This long text appeals to ethos, logos and pathos. Ethos because they give factual information which gives more credibility and does give imperrions of being legit. Pathos espeacially in last paragraph because it is inspiring and people may like to be inspired. Logos because the explanation does make sense and gives factual information on what their purpose is.
Hiliary Leon

The Official Eric Carle Web Site - 1 views

    • Hiliary Leon
       
      The background colour is plain white to really make the link options to stand out. When I first opened this page my eye had to adjust, I find it very unusually that Carle has made his back ground colour white. 
    • Hiliary Leon
       
      Very simple but it could almost be too simple but I believe that is page is more geared towards people who don't go online very often or children. 
    • Hiliary Leon
       
      Carle displays some of his characters on this page so it really gives a sense of who Carle is.
  • ...4 more annotations...
    • Hiliary Leon
       
      This icon flashing makes me want to click on this link to explore the icon.
  • Welcome to The Official Eric Carle Web Site
  • Resources
    • Hiliary Leon
       
      the resources isn't really that great of ideas, however, I like that there is a bulletin board exchange is this is where educates or parents can exchange ideas on how to use the stories. 
  • About Eric CarleEric Carle’s BlogNews
J.Randolph Radney

Students learn to be better 'digital citizens' - USATODAY.com - 0 views

    • J.Randolph Radney
       
      The original design of this website can be improved by using "Readability", an online web display tool from Arc-90. I will attempt a screenshot of implementation on this page as a demonstration.
  • As more students spend large chunks of study and leisure time online, schools across the USA are adding coursework focused on privacy, cyberbullying and electronic plagiarism.
    • J.Randolph Radney
       
      Schools are finding that training is superior to blocking as a strategy to protect students.
Cici Sterritt

Businesses share their stories - Google Apps for business - 0 views

  •  
    Provides feedback on the benefits of Google Apps
Ralph I

How to raise $20,000 in a single night - The Globe and Mail - 0 views

  • How to raise $20,000 in a single night
    • Ralph I
       
      Title
  • “Next time, let’s just do a bake sale.”
    • Ralph I
       
      Narration
  • They both scurried to their purses: “I’ll take one!” I was elated. Here you go – ticket 001 and ticket 002. I texted the others. Guess what? Only 498 to go!
    • Ralph I
       
      Effect
  • ...9 more annotations...
  • “Let’s see what silent-auction items I can get donated,”
  • One day at the end of June I came into work with my head hung low. I had all 25 of my allotted tickets tucked into a pocket of my wallet. My co-workers asked, “Jen, how are your fundraiser ticket sales going?”
    • Ralph I
       
      Cause
  • With a tear almost rolling down my cheek, I replied, “We haven’t sold any.”
  • Who wouldn’t want to help this cause?
    • Ralph I
       
      Pathos - Appealing to the emotional side of the potential participants. this also adds to the validation of the story
  • I couldn’t wait to get back to my “normal” life
  • “I would have had you over for dinner but my apartment looks like a liquor store at the moment.”
  • “We couldn’t sleep either.”
  • “So, how was the party?”
  • “Let’s get some sleep and revisit that idea in six months,” I said. Deal.
  •  
    The green highlighting demonstrates the narrative strategy to involve the reader.
  •  
    Rhetorical Analysis
jenna swift

Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

    • jenna swift
       
      Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
  • Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
    • jenna swift
       
      Company's identification information.
  • Contact Us
  • ...14 more annotations...
    • jenna swift
       
      The home page is lacking an informative introduction which explains the corporations purpose.
    • jenna swift
       
      This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
    • jenna swift
       
      Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
    • jenna swift
       
      The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
    • jenna swift
       
      These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
    • jenna swift
       
      A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
  • Sign up for Heifer's email updates:
    • jenna swift
       
      This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
    • jenna swift
       
      The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
    • jenna swift
       
      The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
    • jenna swift
       
      The site uses pronouns throughout to engage the viewer.
    • jenna swift
       
      The writing style throughout this website is serious yet personal.
    • jenna swift
       
      The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
    • jenna swift
       
      Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
  • Contact Us
    • jenna swift
       
      Conventional search bar.
    • jenna swift
       
      This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
    • jenna swift
       
      The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
  • Story Of Hope
    • jenna swift
       
      The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
  • Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
    • jenna swift
       
      This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
  •  
    Jenna's Rhetorical Analysis Assignment
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
trehbein

Peace River Coal | Coal Mining and Tumbler Ridge Links - 0 views

  • Peace River Coal and WNMS Cooperate on Babcock Falls Trail Coal and Mining Links World Coal Coal Association of Canada
    • trehbein
       
      Effective labelling and layout of links, to direct readers to more information.
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