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anonymous

Starbucks Coffee Company - 1 views

shared by anonymous on 01 Dec 10 - Cached
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

  • At Peace River Coal Safety is Paramount
    • trehbein
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
Ryan Khungay

TD Canada Trust - 2 views

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  •  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  •  Corporate Information  •  Investor Relations  •  TD Economics  •  Community Giving  •  Career Centre  •  Press Releases  •  Fraud Prevention  •  Green Banking  •  Japanese Banking Centre  •  First Nations Bank
  • Contact Us
    • Ryan Khungay
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
anonymous

Company > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

shared by anonymous on 01 Mar 12 - No Cached
  • Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.
    • anonymous
       
      They establish credibility by being sold in many countries, and give facts that they are a recognized leader in their field.
  • The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership.
    • anonymous
       
      Play on the emotional aspect of family.
    • anonymous
       
      This picture of a cocoa bean hints at credibility that the company knows and cares about the entire process of making their product and that that would produce better end results.
  • ...1 more annotation...
    • anonymous
       
      The chocolatier in this photo seems to be enjoying his job and working with precision, it builds on the character and credibility of the company and their passion for their creations.
Kim Tuerlings

How Disney Works to Win Repeat Customers - BusinessWeek - 1 views

  • Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
Kim Tuerlings

Exit Interview Surveys & Employee Retention Surveys Identify Ways to Decrease Employee ... - 1 views

  • The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs – While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization’s “employer of choice” reputation due to high attrition
  • Communications effectiveness Support from and treatment by managers Recognition received from management Work environment Adequacy of tools and information needed to perform the job effectively Effectiveness of sales performance feedback and mentoring Satisfaction with compensation and benefits plans Satisfaction with career opportunities Clear understanding of job Job is what was promised when hired Clear expectations for job performance Availability/effectiveness of training and development Company culture Empowerment Receptivity of management to employees’ ideas Competitiveness of company’s products and services Satisfaction with the job and company Satisfaction with company direction Likelihood of staying with your organization for the foreseeable future (in surveys of current employees only) Willingness to recommend your company for employment
  •  
    "The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs - While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization's "employer of choice" reputation due to high attrition"
Mandy Atwal

Northern Trailer :: trailers for sale, prefab buildings, portable office, site accommod... - 0 views

  • Northern Trailer's experience, efficiency, size and history of solid performance are significant competitive advantages. There are few businesses in Western Canada who have the expertise and in-house capability to provide the full suite of services required for large-scale accommodation projects. Northern Trailer is able to fully manufacture, supply, install, and operate a facility of limitless size without needing to sub-contract. This diversity of our operations makes us a one-stop shop for our clients. It also gives us a strong ability to control costs and provide quality assurance on our transportation, installation, and operations. We are able to handle any concerns in-house, without the involvement of third parties.
    • Mandy Atwal
       
      Ethos: The company provides credibility with their experience, efficiency, size, and history of performance.
    • Mandy Atwal
       
      The colors blue and yellow are used because blue is seen as being dependable and committed and yellow is seen as bringing happiness and enlightenment. These colors could represent what this company is all about.
    • Mandy Atwal
       
      This image is a picture of the horizon which has to do with the name of the company, "Northern Trailer a Horizon North Business". The picture shows the black line at which the surface above the water meets with the sun.
trehbein

Peace River Coal | Sustainability - 1 views

  • ways  to
    • trehbein
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
sarah omens

CIM - 1 views

  • CIM and eOne partner to serve the rest of Canada!    |    CIM is One of Canada’s Best Workplaces    |    CIM wins 50 Best Managed Companies for 10th Consecu
    • sarah omens
       
      as you can see there is lots of movement and also lots of information. i like the way its moving slowly giving you enough time to read the information and at the same time not making it seem boring,.
  • WHO WE ARE LAST 3 FEET™ OUR HISTORY OUR CULTURE AWARDS WHAT WE DO SALES &MERCH EDUCATION BLITZ LAUNCH! CIMPHARMA THE TEAM EXECUTIVE OUR TEAM OUR CLIENTS NEWS CONTACT
  • WHO WE ARE LAST 3 FEET™ OUR HISTORY OUR CULTURE AWARDS WHAT WE DO SALES & MERCH EDUCATION BLITZ LAUNCH! CIMPHARMA THE TEAM EXECUTIVE OUR TEAM OUR CLIENTS NEWS CONTACT
  • ...1 more annotation...
  • Do you have whatwe arelooking for? > GREAT CAREERS HERE Lea dership at CIM Talking Shop: CIM partners Mike Smith, Shaun M cKenna and Wilf Goodman about retail today. > MEET THE REST OF THE TEAM
Matthew Wallace

It's Time Oil Companies Get Behind the Development of Renewable Energy | We Agree | Che... - 0 views

  • We agree.
    • Matthew Wallace
       
      Constant Repitition of "We Agree." These are written in red on the pages and are the most eye catching items on the page.
  • Related Topics Investing in Innovative Startups Saving by Going Solar Chevron Supports Clean Technology Innovation We're Helping Diversify the World's Energy Supply Chevron Energy Solutions Leads in Efficienc
    • Matthew Wallace
       
      Chevron is constantly trying to show it's vistors how much it is doing about many different environmental issues. Here, they provide more links to guide you to more detail on each topic.
  • They're part of the solution. If we're going to meet future demand, we need every molecule, every megawatt of energy that's available and viable
    • Matthew Wallace
       
      Hyperbole or is it? I would say this is a hyperbole. Although it is true that we will need this energry, it is not realistic to expect that we will be able to harness energy down to the level of every molecule.
  • ...6 more annotations...
  • Growing a tree is a long-term commitment. So is meeting tomorrow's energy needs through renewable energy sources.
    • Matthew Wallace
       
      Analogy
  • Together, we're committed to finding the answer to low-carbon transportation fuel, even if that answer doesn't come tomorrow.
    • Matthew Wallace
       
      Very pesitive tone. The tone used in this sentence is very positive and inspired. Shows that they're in for the long haul.
    • Matthew Wallace
       
      Video The video shows that head staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issues posed by the "average teacher" with the solutions that Chevron is backing "now" and trying to deal with "now."
    • Matthew Wallace
       
      A running tally shows how many people agree on the issues presented and gives you the option dierectly above to "See what else we agree on."
    • Matthew Wallace
       
      Note: When you click I Agree, this number does increase by one right away. I checked to ensure the number wasn't entirely arbitrary.
    • Matthew Wallace
       
      Double Note: While you are on this site you can actually see the number increase from people other than yourself "agreeing."
  • We invest in energy technologies that satisfy, or have the potential to satisfy, four basic criteria: economics, scale, customer expectations and density—that is, the ability to be delivered on demand and in quantity. And we never stop looking.
    • Matthew Wallace
       
      Shows that Chevron is actively searching for better solutions to main issues.
  • And that's why we're the only major international oil company with an energy services company that delivers efficiency and renewable power to clients.
Matthew Wallace

Oil Companies Should Put Their Profits to Good Use | We Agree | Chevron - 0 views

    • Matthew Wallace
       
      Video The video shows staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issue posed by the "average building contractor" with the solution that Chevron is putting theirprofits to good use. They are "pumping $21 billion into local economies, small business, and communities.
  • Emily, a Chevron engineer, and Joseph, a building contractor, agree on the need for oil companies to reinvest profits into jobs and growth.
    • Matthew Wallace
       
      Parallelism. Shows a Chevron engineer and an "average building contracter" talking and AGREEING on the same issue.
  • Some say our profits are big, but our investments are equally big, too. So, yes, we do put our profits to good use.
    • Matthew Wallace
       
      Counterpoints These two sentences address the fact that they do make large profits, but then dispell them by adding that their investments are just as large.
  • ...5 more annotations...
  • Related Topics Chevron Creates Jobs in Kazakhstan How We Work With Local Suppliers Our Agbami Field Is One of Nigeria's Largest What It Took to Build Our Blind Faith Platform
    • Matthew Wallace
       
      More links to other topics that chevron is doing things about.
  • Yes, we make profits doing it. I'm grateful for that. That's how we reinvest in future energy supplies. It takes a lot of money to find and produce the energy a growing economy needs.
    • Matthew Wallace
       
      Gives reasoning for why they need to make the profits they do.
  • Energy helps create jobs.
    • Matthew Wallace
       
      Non verbal The clean white backround looks professional, and it really makes the bright red text all pertaining to the agreement that current issues need solutions.
  • We also invest in people and provide thousands of good-paying jobs.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • comes through in everything they do."
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • emotional brand
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • intimate with its customers
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • established a "heartfelt connection" with its customers.
  • products are designed around people
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
clement-esene

MTN Group - 0 views

shared by clement-esene on 16 Feb 12 - No Cached
    • clement-esene
       
      I find this web page interesting because of its rich content in graphics and writing. However, the graphics change every five seconds.
    • clement-esene
       
      The united against malaria flash at the bottom right corner of the page is an appeal to emotion.
    • clement-esene
       
      The united against malaria campaign at the bottom right corner of the web page is an appeal to emotion (Pathos). showing how they contribute to the society.
  • ...7 more annotations...
    • clement-esene
       
      At the bottom of the display, there are little icons that take us to different pictures and write up. the first one is the audited results causing an appeal to credibility,( Ethos)
    • clement-esene
       
      Next to it is the icon that shows the brand name "MTN" indicating that they have been in business for 100 years. This is also an appeal to credibility.
    • clement-esene
       
      There is also an icon for MTN Apps Competition "Thinking outside the box". They keep the public actively involve in competitions that attract rewards this rewards will appeal to the emotions of the public. and also an appeal to logos
    • clement-esene
       
      The second to the last icon represents the number of subscribers gives an idea of billions of connections. this is an appeal to this is also an appeal to credibility and to emotion.
    • clement-esene
       
      There is also an icon that represent brand values: innovation, leadership, integrity, can-do and relationship. these brand values explain and summarizes the services and benefits the company offers. They appeal to emotion and credibility.
    • clement-esene
       
      The people potential section of the webpage shows job opportunities which is a practical evidence of what the company can offer the public apart from their immediate service. This produces an appeal to Reason (logos) and also to emotion.
    • clement-esene
       
      The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. the bright yellow color on the logo creates reasoning and emotion.
  •  
    This webpage is for a mobile network in Africa.
lindsay jmaiff

fultonco.com HOME - 1 views

    • lindsay jmaiff
       
      Colours blue and gold: give a sence of royalty or astutness possibly. The picture with old books shows knowledge and wisdom, the slideshow if photos displays the companies use of technology. The Logo is in cursive and has a watermark which is visually pleasing to the eye, the cursive reidderates the old fashion trusted skill, also the date of establishment is highlighted in the logo-- being an old company puts value, trust and loyalty into it
  •  
    Kamloops Law Firm, Rhetorical Analysis
Hiliary Leon

Child Care Network - Free Child Care Search for Canadian Parents Helping Find Local Day... - 1 views

    • Hiliary Leon
       
      This photo gives me a sense of family and friendliness.
  • Welcome
  • Join us in our effort to become Canada's #1 child care resource.
  • ...4 more annotations...
  • Benefits for Parents Free access to national daycare listings Basic and advanced searching capabilities make it easy tofind daycare that meets your needs Ability to compare multiple daycares simultaneously Simple to use format with quick results Useful links on child care expenses and interviewing daycares One-stop resource for finding child care.
  • Benefits for Child Care Providers Personalized web page Printable business cards Newspaper and online advertising Increased client exposure Cost effective marketing Professional means of business promotions No more classified ads or homemade signs
    • Hiliary Leon
       
      This website is very simple and easy for the read to find what they are reading. 
  • online
  •  
    Welcome to ChildCareNetwork.ca - Canada's newest resource for finding child care. Our company is dedicated to helping child care providers market their services while offering parents a fast, free, and easy resource for finding local child care. We offer both groups many benefits.
anonymous

Connoisseurs > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

  • Only the highest grade cocoa beans are selected from the best crops, which are then roasted with care to perfection.
    • anonymous
       
      Using the fact that they use quality ingredients to assume it will lead to a quality product. This also appeals to the viewer's sense of luxury.
    • anonymous
       
      "Share our Maîtres Chocolatiers' Passion" in the header graphic appeals to the viewer because it involves them with the use of "share" but it also gives the company a sense of credibility by being passionate about their product.
  • which was invented by Rudolph Lindt himself
    • anonymous
       
      Establishing credibility through inventions their company has created to perfect their product
Mandy Atwal

Northern Trailer :: Community Sponsorship - 0 views

  • At Northern Trailer, we pride ourselves in taking an active part in the communities we serve. We are supporters of local causes and charitable organizations that help build strong families and healthy communities. We focus our sponsorship into specific community activities that most closely reflect our corporate values and strategies. Our Priorities are to Support: • Safety Awareness • Arts & Culture • Education • Youth Development • Community Initiatives • Sustainable Development • Health and Wellness Programs • Seniors and Persons with Disabilities
    • Mandy Atwal
       
      Pathos: An emotional appeal that the company is very involved within the community. They give a list of activities that they support that also reflect their company values.
Mandy Atwal

Northern Trailer :: Camp Housing - 0 views

    • Mandy Atwal
       
      Ethos: A brochure is provided that gives the readers a very detailed look on the projects the company is working on. It gives all the information that anyone would need to know if they were looking into hiring the company for a project.
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