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Contents contributed and discussions participated by ivanhartling

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ivanhartling

ING DIRECT Canada: Savings Accounts - 2 views

www.ingdirect.ca/...index.html

shared by ivanhartling on 03 Dec 10 - No Cached
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Business logo provides a quick and easy link to the home page.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Not having any writing on the sides of the page makes the page more simple and the reader does not have to scan and search the whole page to find information.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      The orange background, tabs, and writing reinforce brand recognition.
  • ...6 more annotations...
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      "I'm a Client, let me in!" and "Sign me up!" envoke more of an emotional response than just a login and sign up tab.
  • You'd be surprised at just how little it takes to save with ING DIRECT – especially since we don't use words like 'minimum balance' or 'fees'
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      By talking about words that ING does not use they are looking create an emotional response.
  • The product that started the revolution
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Invoking previous knowledge of the company and relying on its reputation appeal to ethos.
  • 1.50%
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Putting in the interest rate applies to logos
  • The product that started the revolution is now even better. Save your money and earn tax-free interest considerably higher than the average of the big banks. With no minimum balances, no service charges, and now with high tax-free interest, all the money you put into your Tax-Free Investment Savings Account will grow like never before. Yet it's still there, when you need it.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Uses deductive reasoning to show why to use this account.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Links on the side provide quick navigation to each account, so users do not have to scroll down if they know what they are looking for.
ivanhartling

7 Secrets to Getting Your Next Job Using Social Media - 10 views

mashable.com/...job-search-secrets

shared by ivanhartling on 08 Nov 10 - Cached
    • ivanhartling
      ivanhartling on 17 Nov 10
       
      I don't like how long this page is. It requires a lot of scrolling to navigate and I think it would be easier if the 7 secrets were seperated into seperate pages.
  • 1. Conduct a people search instead of a job search
    • ivanhartling
      ivanhartling on 17 Nov 10
       
      Title catches your attention.
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