This page has a great visual layout. The colour schemes go well and it is easy to direct your way around the site. The success story candidates all have their names underneath their photos, when you drag the mouse over the name is changes colour to red and to number or pounds lost. It is then easy to click on the name and see more pictures of the model. One criticism is that some of the before and after pictures don't look like the same person. This takes credibility away from Hydroxycut as the potential consumer may feel like they're being lied to.

The real life success story models are all happy with big smiles on their faces. This appeals to pathos (appealing to the audiences emotion.) Hydroxycut wants the viewer to envy and want to look like the models, maybe even draw out jelousy in the viewer. This will in turn entice the viewer of the website to purchase Hydroxycut in hopes of being as happy and in shape as the models are.

" I Lost 32lbs. with Hydroxycut!" is an example of a real life testimonial. This comment has credibility and entices the consumer to want to go out and purchase the product.