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J.Randolph Radney

Seth's Blog: Really Bad Powerpoint - 0 views

sethgodin.typepad.com/...really_bad_powe.html

powerpoint presentation presentations howto sethgodin design communication presenting

shared by J.Randolph Radney on 16 Jul 12 - Cached
  • Four Components To A Great PresentationFirst, make yourself cue cards. Don’t put them on the screen.
  • Four Components To A Great PresentationFirst, make yourself cue cards. Don’t put them on the screen.
  • Second, make slides that reinforce your words, not repeat them.
  • ...5 more annotations...
  • Third, create a written document.
  • Fourth, create a feedback cycle.
  • Here are the five rules you need to remember to create amazing Powerpoint presentations: No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken. No cheesy images. Use professional stock photo images. No dissolves, spins or other transitions. Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running. Don’t hand out print-outs of your slides. They don’t work without you there.
  • Powerpoint could be the most powerful tool on your computer. But it’s not. Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. Communication is the transfer of emotion.
  • Four Components To A Great PresentationFirst, make yourself cue cards.
J.Randolph Radney

About Startl | Startl - 2 views

startl.org/about

startl education

shared by J.Randolph Radney on 26 Nov 10 - Cached
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      I have no idea what this background graphic is supposed to be. It doesn't communicate with me.
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      Good navigation buttons
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      Good navigation buttons
  • ...1 more annotation...
  • To realize the promise of learner-centered education, we must create pathways by which sound, innovative, technology-based products and services can evolve, mature and get to market at lower costs. Startl™ is a new social enterprise dedicated to supporting the innovation of effective, affordable, and accessible learning products. Startl’s focus is creating the conditions for success that let innovators create and capitalize products that truly help learners learn.
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      This is an example of a text sticky note.
J.Randolph Radney

How to create a great Prezi by Adam Somlai-Fischer on Prezi - 0 views

prezi.com/...how-to-create-a-great-prezi

prezi presentation how to create tutorial howto

shared by J.Randolph Radney on 16 Feb 11 - No Cached
  • J.Randolph Radney on 16 Feb 11
     
    This is a prezi demonstration.
Kayla Fagg

Sundance Guest Ranch - Welcome - 3 views

www.sundanceguestranch.com

guest ranch welcome dude

shared by Kayla Fagg on 18 Feb 12 - No Cached
    • Kayla Fagg
      Kayla Fagg on 18 Feb 12
       
      The photos of the older style saddles once again brings the idea to mind that you can escape the city by climbing into one of these saddles and riding into the sunset ranch.
    • Kayla Fagg
      Kayla Fagg on 18 Feb 12
       
      "The first time, it's a vacation- after that, it's coming home." creates this idea that ranch is the place you will come 'home' and you will consistantly re-visit. The phrase 'coming home' has a positive connotation and tended to create a warm-fuzzy feeling within a person.
  • This is it - this is your ranch, only four hours from Vancouver, Canada!
  • just some place new where you can really get away from it all, you've found it.
  • ...6 more annotations...
  • but that's not it.
  • but that's not it.
  • but that's not it either.
  • truly wonderful, whether you're looking for relaxing, instructive or exciting... but even that's not it.
  • "The first time, it's a vacation -  after that, it's coming home."
  • This is your Ranch.
  • Kayla Fagg on 18 Feb 12
     
    Sundance guest ranch does an awesome job with making a 'city folk' feel like they can buy a 'weekend pass' of the cowboy lifestyle. The main photo has the cowboy standing in an authentic way as he and his horse looks onto the ranch. This is a photo that you may see in a western painting. The text constantly refers back to the ranch as being 'home' which has a very positive connotation for many people.
J.Randolph Radney

MediaPost Publications 5 Things Marketers Can Learn From Stories 06/12/2012 - 0 views

www.mediapost.com/...rs-can-learn-from-stories.html

Communication stories meaning

shared by J.Randolph Radney on 12 Jun 12 - No Cached
  • Storytellers cause you to see what you see, but do little to cause the way you think or feel about what you see. Doing so would be like the comedian explaining the punch line of his joke. 
  • Creating a differentiated brand identity may influence buying. But creating strong brand identification will influence joining. It’s always better to have joiners than buyers. Joiners are the ones who remain buyers and wear your logos.  
Jordan Turgeon

Kinect - Xbox.com - 2 views

www.xbox.com/Kinect

shared by Jordan Turgeon on 23 Nov 10 - No Cached
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Easily understandable heading list of different sections of the web-site
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Videos provide an insight towards how the product is used. Also, it promotes a fun factor for various ages and families alike
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Similar heading style that directs people to specific and well-identified areas. The added colours makes them easily distinguishable
  • ...19 more annotations...
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Lots of visuals which help the reader further understand the product without the need for large amounts of text
  • You are the controller. No gadgets, no gizmos, just you!
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Strong statement and direct. States exactly what the product does up front
  • Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Gives a small description of the product in text. It supports the given images by providing meaning to what the people are actually doing. It's simple and short so people will take the time to read or skim it
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Clever use of drop down menus. Prevents unnecessary clutter
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Neat features; however, they should be placed on another page for those who are interested. All these do is slow the page down and provide distractions
  • Controller-free gaming means full body play. Kinect responds to how you move. So if you have to kick, then kick. If you have to jump, then jump. You already know how to play. All you have to do now is to get off the couch.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Generally points towards the involvement of a form of physical activity - something that is an issue today
  • It's All About You Once you wave your hand to activate the sensor, your Kinect will be able to recognize you and access your Avatar. Then you’ll be able to jump in and out of different games, and show off and share your moves.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Gives a personalized image of what the product actually does and is supported with the given picture. This implies you are in control
  • Endless Entertainment Enjoy HD movies, music and sports through Xbox LIVE without any extra accessories. Just use a wave of your hand or the sound of your voice to enjoy 3,500 games on ESPN, HD movies through Zune, streaming music from Last.fm.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Adds persuasive appeal by commenting that almost anything you'd want can be accessed from one common place using this device
  • Something For Everyone Whether you’re a gamer or not, anyone can play and have a blast. And with advanced parental controls and movies for the family, Kinect promises a gaming experience that’s safe, secure and fun for everyone.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      This statement argues that this product is good for anyone, and not just gamers. The whole family can have fun and enjoy
  • You're Ready to Play Easy to use and instantly fun, Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      creates appeal using ease of use and fun as a basis
  • Games For Everyone
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Repetition that increases the message that this product is fit for anyone
  • More Than Just Games
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Further repetition - lets people know again that you can do more than just game with this product
  • Games Anyone Can Enjoy Kinect™ for Xbox 360® has a collection of games to suit any style of play. And they're designed for full body play, so each one is as unique as the person playing them. Yep, that means you.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      More repetition aimed at diverse levels of enjoyment and uniqueness. It's different for everyone
  • Xbox 360 and Xbox LIVE offer more than just games With Xbox LIVE, whole world of extraordinary entertainment experiences await, including music, movies, Facebook and more.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Again re-iterates the other possibilities this product offers
  • *Media content sold separately. Zune music streaming requires an Xbox LIVE Gold membership and a Zune Pass subscription. Live sports and highlights from ESPN on Xbox LIVE requires an Xbox LIVE Gold membership and and ESPN3.com affiliated broadband provider and may include affiliate-specific access requirements. See ESPN3.com for providers. **190 MB storage required. ***Download tokens included in marked packages at launch, at participating retailers, while supplies last.  80 MB required to download from Xbox LIVE.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Necessary information but it's not something they want people to see - smaller fonts and colours that blend in
  • Which Kinect bundle is right for you?
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Statement in large font that attracts the attention of the reader. Makes them think an option is right for them
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Cool design that attracts attention to the center of the page
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Seems like something is missing from this side. And I don't think grey is the best colour for this spot. It conflicts with the happy environment they are creating in the middle section of the page
  • Why Kinect?
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Catches the users attention - they will be attracted to the information that follows
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

www.medicalnewstoday.com/...cancer-oncology

shared by farouk hamood on 30 Nov 10 - No Cached
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it can persuade people logically.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
      farouk hamood on 06 Dec 10
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

breatheasy-stress-relief.com

shared by J.Randolph Radney on 03 Dec 10 - No Cached
    • salma moideen
      salma moideen on 03 Dec 10
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
Matthew Wallace

Oil Companies Should Put Their Profits to Good Use | We Agree | Chevron - 0 views

www.chevron.com/weagree

oil companies

shared by Matthew Wallace on 12 Mar 11 - No Cached
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Video The video shows staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issue posed by the "average building contractor" with the solution that Chevron is putting theirprofits to good use. They are "pumping $21 billion into local economies, small business, and communities.
  • Emily, a Chevron engineer, and Joseph, a building contractor, agree on the need for oil companies to reinvest profits into jobs and growth.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Parallelism. Shows a Chevron engineer and an "average building contracter" talking and AGREEING on the same issue.
  • Some say our profits are big, but our investments are equally big, too. So, yes, we do put our profits to good use.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Counterpoints These two sentences address the fact that they do make large profits, but then dispell them by adding that their investments are just as large.
  • ...5 more annotations...
  • Related Topics Chevron Creates Jobs in Kazakhstan How We Work With Local Suppliers Our Agbami Field Is One of Nigeria's Largest What It Took to Build Our Blind Faith Platform
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      More links to other topics that chevron is doing things about.
  • Yes, we make profits doing it. I'm grateful for that. That's how we reinvest in future energy supplies. It takes a lot of money to find and produce the energy a growing economy needs.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Gives reasoning for why they need to make the profits they do.
  • Energy helps create jobs.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Non verbal The clean white backround looks professional, and it really makes the bright red text all pertaining to the agreement that current issues need solutions.
  • We also invest in people and provide thousands of good-paying jobs.
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

fightingthedarkness.blogspot.com

shared by Kimberly McCoy on 12 Jul 11 - Cached
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      The red against the green background caught my attention.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
clement-esene

MTN Group - 0 views

www.mtn.com/Home.aspx

shared by clement-esene on 16 Feb 12 - No Cached
    • clement-esene
      clement-esene on 01 Mar 12
       
      I find this web page interesting because of its rich content in graphics and writing. However, the graphics change every five seconds.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The united against malaria flash at the bottom right corner of the page is an appeal to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The united against malaria campaign at the bottom right corner of the web page is an appeal to emotion (Pathos). showing how they contribute to the society.
  • ...7 more annotations...
    • clement-esene
      clement-esene on 05 Mar 12
       
      At the bottom of the display, there are little icons that take us to different pictures and write up. the first one is the audited results causing an appeal to credibility,( Ethos)
    • clement-esene
      clement-esene on 05 Mar 12
       
      Next to it is the icon that shows the brand name "MTN" indicating that they have been in business for 100 years. This is also an appeal to credibility.
    • clement-esene
      clement-esene on 05 Mar 12
       
      There is also an icon for MTN Apps Competition "Thinking outside the box". They keep the public actively involve in competitions that attract rewards this rewards will appeal to the emotions of the public. and also an appeal to logos
    • clement-esene
      clement-esene on 05 Mar 12
       
      The second to the last icon represents the number of subscribers gives an idea of billions of connections. this is an appeal to this is also an appeal to credibility and to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      There is also an icon that represent brand values: innovation, leadership, integrity, can-do and relationship. these brand values explain and summarizes the services and benefits the company offers. They appeal to emotion and credibility.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The people potential section of the webpage shows job opportunities which is a practical evidence of what the company can offer the public apart from their immediate service. This produces an appeal to Reason (logos) and also to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. the bright yellow color on the logo creates reasoning and emotion.
  • clement-esene on 16 Feb 12
     
    This webpage is for a mobile network in Africa.
Hiliary Leon

Karma Wilson - author of Bear Snores On and other children's books - 1 views

karmawilson.com

books children bear author Business education social Communication

shared by Hiliary Leon on 03 Mar 12 - No Cached
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      The colour Karma has chosen for her background and themed colour of the website is brownish-red. Brown meaning friendship and reliability and red use most commonly use to catch the attention of the eye. The colour used on this page is eye catching and also sending a new friendly vibe out as if you would like to explore the website more.   
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      There is a display of a big photo of her characters from all of her books, so the reader are getting to know who Karma's characters are without even realizing the reader knows it. 
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      Facebook link to connect Karma with her fans and they can ask her question and comments on Facebook.  
  • ...2 more annotations...
  • features for teachers
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      The link for teacher's resource is a really great link she has created resource for most of her books this includes ways educators can use the books in the centres and how it can be use effectively.
  •  karma’s blog
    • Hiliary Leon
      Hiliary Leon on 04 Mar 12
       
      another form of communication between reader and the author, Karma
  • Hiliary Leon on 03 Mar 12
     
    Welcome to the world of Karma Wilson, Children's Book Author
anonymous

Products > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

www.lindt.com/products

shared by anonymous on 01 Mar 12 - No Cached
  • Experience luxuriously smooth Excellence chocolate bars, exquisite Lindor truffles or extravagant praline masterpieces, created by the passion of Lindt’s Maîtres Chocolatiers.
    • anonymous
      anonymous on 01 Mar 12
       
      use of emotional words before each product title
anonymous

Connoisseurs > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

www.lindt.com/...connoisseurs

shared by anonymous on 01 Mar 12 - No Cached
  • Only the highest grade cocoa beans are selected from the best crops, which are then roasted with care to perfection.
    • anonymous
      anonymous on 01 Mar 12
       
      Using the fact that they use quality ingredients to assume it will lead to a quality product. This also appeals to the viewer's sense of luxury.
    • anonymous
      anonymous on 01 Mar 12
       
      "Share our Maîtres Chocolatiers' Passion" in the header graphic appeals to the viewer because it involves them with the use of "share" but it also gives the company a sense of credibility by being passionate about their product.
  • which was invented by Rudolph Lindt himself
    • anonymous
      anonymous on 01 Mar 12
       
      Establishing credibility through inventions their company has created to perfect their product
Antonia Gujinovic

Women and heart disease infographic - Heart and Stroke Foundation of Canada - 0 views

www.heartandstroke.com/...content2.aspx

shared by Antonia Gujinovic on 05 Mar 12 - No Cached
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This picture quickly and effectively shows the number of deaths from heart disease and how much more common it is in women then in men. (pathos and logos)
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This fact shows how much more common heart disease really is than breast cancer. The site is trying to prove and changes peoples perception that heart disease not only is more common in men than in women, but it is also leads to more deaths than breast cancer. (pathos and logos)
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This graph is meant to portray the numbers of death in women from heart disease by province and territory in Canada. It is misleading. It gives just a number of women who have passed away in each region making it look like Ontario is the province to stay away from. If they had created a graph using percentages of CVD in women compared to the population of women for each region then we would be able to see the rates of disease for each population. The way the graph is done now may send people packing for Nunavut. (logos)
  • ...1 more annotation...
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This is a great break-down and quick way of showing what can greatly increase a woman's risk of heart disease and by how much. Because it is so concise the information is more useful and likely to have a greater effect on the reader.
J.Randolph Radney

YouTube - Creating a Project, Task, Milestone. Plus a look at Dashboards - 0 views

www.youtube.com/watch

youtube Google Wave business tasks projects

shared by J.Randolph Radney on 02 Jun 10 - Cached
  • Unawave is a revolutionary, elegant, and easy to use work management application developed on the breakthrough Google Wave collaboration framework.
  • J.Randolph Radney on 02 Jun 10
     
    This involves the use of unawave.
romie_mui

Reading in a Whole New Way | 40th Anniversary | Smithsonian Magazine - 5 views

www.smithsonianmag.com/...eading-in-a-Whole-New-Way.html

shared by romie_mui on 06 Sep 10 - No Cached
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Right away, skimming the page, I feel that there needs to be more pictures. E-readers struggle to keep their attention to text for an extended period, so pictures will help break the monotony.
    • J.Randolph Radney
      J.Randolph Radney on 17 Nov 10
       
      This is a great idea, Elias. Do you have some particular pictures in mind?
    • Jordan Turgeon
      Jordan Turgeon on 17 Nov 10
       
      The picture provides a good visual that precedes the actual topic
  • American prosperity and liberty grew out of a culture of reading and writing.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Very strong statement. Perhaps a tad over-reaching, but it is effective in demonstrating the writer's belief that literacy is key in culture.
  • ...11 more annotations...
  • As digital screens proliferate and people move from print to pixel, how will the act of reading change?
    • Jordan Turgeon
      Jordan Turgeon on 17 Nov 10
       
      Clearly states the general topic in a simple and easily understood manner right away
  • Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking. A new idea or unfamiliar fact will provoke a reflex to do something: to research the term, to query your screen “friends” for their opinions, to find alternative views, to create a bookmark, to interact with or tweet the thing rather than simply contemplate it.
    • farouk hamood
      farouk hamood on 17 Nov 10
       
      interesting
  • In ancient times, authors often dictated their books. Dictation sounded like an uninterrupted series of letters, so scribes wrote down the letters in one long continuous string, justastheyoccurinspeech. Text was written without spaces between words until the 11th century. This continuous script made books hard to read, so only a few people were accomplished at reading them aloud to others. Being able to read silently to yourself was considered an amazing talent. Writing was an even rarer skill. In 15th-century Europe only one in 20 adult males could write.
    • Jordan Turgeon
      Jordan Turgeon on 17 Nov 10
       
      An interesting summary of reading and writing during the ealier times
  • The first screens that overtook culture, several decades ago—the big, fat, warm tubes of television—reduced the time we spent reading to such an extent that it seemed as if reading and writing were over. Educators, intellectuals, politicians and parents worried deeply that the TV generation would be unable to write.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      It's interesting to see that, at one point, professionals believed writing would become a rare skill and the rarity of literacy would regress back to ancient times.
  • Pixels encourage numeracy and produce rivers of numbers flowing into databases.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Very strong imagery, that effectively contrasts the pixels (which are small and humble) produce a river (usually powerful and comparitively large) of information.
  • Books  
  • But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.
    • romie_mui
      romie_mui on 17 Nov 10
       
      interesting point
  •  The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.  But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • or dog
  • pages or dog -ear a corner.   But screens
ivanhartling

ING DIRECT Canada: Savings Accounts - 2 views

www.ingdirect.ca/...index.html

shared by ivanhartling on 03 Dec 10 - No Cached
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Business logo provides a quick and easy link to the home page.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Not having any writing on the sides of the page makes the page more simple and the reader does not have to scan and search the whole page to find information.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      There is also a simple seasonal element to the background.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      The orange background, tabs, and writing reinforce brand recognition.
  • ...6 more annotations...
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      "I'm a Client, let me in!" and "Sign me up!" envoke more of an emotional response than just a login and sign up tab.
  • You'd be surprised at just how little it takes to save with ING DIRECT – especially since we don't use words like 'minimum balance' or 'fees'
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      By talking about words that ING does not use they are looking create an emotional response.
  • The product that started the revolution
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Invoking previous knowledge of the company and relying on its reputation appeal to ethos.
  • 1.50%
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Putting in the interest rate applies to logos
  • The product that started the revolution is now even better. Save your money and earn tax-free interest considerably higher than the average of the big banks. With no minimum balances, no service charges, and now with high tax-free interest, all the money you put into your Tax-Free Investment Savings Account will grow like never before. Yet it's still there, when you need it.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Uses deductive reasoning to show why to use this account.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Links on the side provide quick navigation to each account, so users do not have to scroll down if they know what they are looking for.
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