This picture quickly and effectively shows the number of deaths from heart disease and how much more common it is in women then in men. (pathos and logos)

This fact shows how much more common heart disease really is than breast cancer. The site is trying to prove and changes peoples perception that heart disease not only is more common in men than in women, but it is also leads to more deaths than breast cancer. (pathos and logos)

This graph is meant to portray the numbers of death in women from heart disease by province and territory in Canada. It is misleading. It gives just a number of women who have passed away in each region making it look like Ontario is the province to stay away from. If they had created a graph using percentages of CVD in women compared to the population of women for each region then we would be able to see the rates of disease for each population. The way the graph is done now may send people packing for Nunavut. (logos)

This is a Canadian website, but the Heart and Stroke Foundations recognizes that heart disease can affect anyone and that Canada is a multicultural country. So they have included resources in other languages to accommodate more readers. (ethos)

This box of info is an appeal to emotions. Not only is it stating what the #1 killer of women is, but it is listing what women are. Grandmothers, mothers, wives, daughters and sisters. This takes the reader from thinking about a woman in general to making the reader think of their own mother, sister, wife, daughter or grandmother.

The three short words "Make Death Wait" are very impact-full. Just the name of the campaign appeals to the emotions before even knowing what the campaign is about. We all know death is inevitable and that for some it happens sooner than it should. So the thought of making something inevitable wait gives hope.

The foundation has established credibility by being able to issue receipts for donations that comply with Canadian Revenue Agency regulations.

This banner is successful in reminding the reader of current fund-raising events, programs and important information. It is successful because it remains constant on all pages/sections of the entire Heart and Stroke website.

This "donate now" button is also something that stays constant in all sections of the website. The yellow colour nicely contrasts with the red background to draw more attention to it.  The only downside of this "donate now" button is the size. A bigger size would draw more attention to it. Thus potentially getting more donations.

There is a 'Home' link on all pages to allow a reader to easily access the home page incase they get lost or find themselves in a spot they don't need to be.

This personal testimonial appeals to emotions. Dr. A. Demchuk shows he understands the consequences of heart disease.

Dr. Andrew Demchuk also has established credibility in the field of research of heart disease and has acted as a chair member of the Heart and Stroke Foundation for various regions.