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Cassaundra Rowe

Personal Characteristics & Skills of a Probation Officer | eHow.com - 2 views

    • Cassaundra Rowe
       
      The toolbar makes it easy to navigate the website
    • Cassaundra Rowe
       
      The search box will make looking up certian keywords easier for any user
  • References Bureau of Labor Statistics: Probation Officers and Correctional Treatment Specialists
    • Cassaundra Rowe
       
      Allows for users to look at referances
  • ...17 more annotations...
    • Cassaundra Rowe
       
      The list of Characteristics and Skills allows it to be read easily.
  • Top 5 To Try How to Become a Probation Officer in Canada Juvenile Probation Officer Qualifications The Training Required for a Probation Officer in Pennsylvania Definition of a Juvenile Probation Officer Probation Officer Rights
    • Cassaundra Rowe
       
      Top 5 links related to the subject helps to further the research aspect.
  • Related Articles & Videos How to Become a Probation Officer in Canada Juvenile Probation Officer Qualifications The Training Required for a Probation Officer in Pennsylvania Definition of a Juvenile Probation Officer Probation Officer Rights (play this video) How to Become a Probation Officer (play this video) Estate Planning & Probate (play this video) How to Get Out of Financial Aid Academic Probation (play this video) The Probate Process Explained (play this video) How to Become a Probate Attorney More
  • Ads by GoogleGlobe & Mail - LeadershipGets tips and advice from prominent figures on how to effectively lead.www.theglobeandmail.com/Office Skills TrainingHands-On Office Skills Training Flexible Scheduling. Start Today!www.AcademyofLearning.com/AdminSecretary TrainingLearn the skills you need to become an Administrative Assistantwww.icslearn.caHR + Training ResourcesWebstore wtih 100's of tools, games assessments, courses, kits, surveyswww.ReadyToManage.comBankruptcy in BCThere are 6 easy steps to becoming Bankrupt. Free advice 1800-605-9390www.bankruptcyadvocates.ca
    • Cassaundra Rowe
       
      This clutters the web page. It is too close to the body of text.
    • Cassaundra Rowe
       
      The colour scheme is easy on the eyes. It is a nice contrast.
  • print email favorite share
  • print email favorite share
    • Cassaundra Rowe
       
      I don't like the flashing of this picture. It draws the attention away.
    • Cassaundra Rowe
       
      I do not like pictures on a web page that I am trying to read.
    • Cassaundra Rowe
       
      This one really does not communicate anything about Probation Officers.
    • Cassaundra Rowe
       
      I like how these are at the bottom of the page. Some websites have them on the side or on top.
    • Cassaundra Rowe
       
      I am refering to the other unrelated articles at the very bottom
  • Globe & Mail - Leadershipwww.theglobeandmail.com/Gets tips and advice from prominent figures on how to effectively lead.ADT ® - Official Sitewww.ADT.comEssentials Plus® Alarm System - Only $99 Installed!Secretary Trainingwww.icslearn.caLearn the skills you need to become an Administrative AssistantAsk A Lawyer Online NowLaw.JustAnswer.com12 Lawyers Are Online! Ask a Question, Get an Answer ASAP
    • Cassaundra Rowe
       
      I feel this should be put somewhere else not right below the text of the article. For a few moments I thought it was a part of it.
  • Law-Abiding
    • Cassaundra Rowe
       
      The large font of the characteristics allows the reader to know what the characteristics are, as they stand out.
    • Cassaundra Rowe
       
      The font on thsi website is a perfect reading font. The background also is perfect for this type of website.
  • be & Mail - Leadershipwww.theglobeandmail.com/Gets tips and advice from prominent figures on how to effectively lead.Ask A Lawyer Online NowLaw.JustAnswer.com12 Lawyers Are Online! Ask a Question, Get an Answer ASAPLeadership Classes Onlinewww.VillanovaU.com/CertificateLearn to Influence, Persuade and Be a More Responsive, Proactive LeaderSales Management TrainingTopLineLeadership.com/train-manager
    • Cassaundra Rowe
       
      This looks as if it is a part of the text.
  • Related Ads google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Leadership Skills Communication Skills Probation Officer Presentation Skills /ehow_radlinks_ads.html?term=Criminal%20Cour
    • Cassaundra Rowe
       
      This is another repeat of the Top 5 to try and the related articles.
    • Cassaundra Rowe
       
      I am unsure if th comment box is really needed. But I like how it is at the end. It might be a basic thing ont he website, however some articles don't really need it.
  • Read Next Article UserAction.add(function() { $.getScript("http://s7.addthis.com/js/250/addthis_widget.js#username=dmseo", function(){ addthis.init(); }); });
    • Cassaundra Rowe
       
      This is another navigation key that is helpful for users. It just needs to be moved closer to the actualy text.
    • Cassaundra Rowe
       
      I also find it nice that the next article is related to this topic
Ralph I

How to raise $20,000 in a single night - The Globe and Mail - 0 views

  • How to raise $20,000 in a single night
    • Ralph I
       
      Title
  • “Next time, let’s just do a bake sale.”
    • Ralph I
       
      Narration
  • Who wouldn’t want to help this cause?
    • Ralph I
       
      Pathos - Appealing to the emotional side of the potential participants. this also adds to the validation of the story
  • ...9 more annotations...
  • “Let’s see what silent-auction items I can get donated,”
  • One day at the end of June I came into work with my head hung low. I had all 25 of my allotted tickets tucked into a pocket of my wallet. My co-workers asked, “Jen, how are your fundraiser ticket sales going?”
    • Ralph I
       
      Cause
  • With a tear almost rolling down my cheek, I replied, “We haven’t sold any.”
  • They both scurried to their purses: “I’ll take one!” I was elated. Here you go – ticket 001 and ticket 002. I texted the others. Guess what? Only 498 to go!
    • Ralph I
       
      Effect
  • I couldn’t wait to get back to my “normal” life
  • “I would have had you over for dinner but my apartment looks like a liquor store at the moment.”
  • “We couldn’t sleep either.”
  • “So, how was the party?”
  • “Let’s get some sleep and revisit that idea in six months,” I said. Deal.
  •  
    The green highlighting demonstrates the narrative strategy to involve the reader.
  •  
    Rhetorical Analysis
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 0 views

    • Jennifer Rienks
       
      The photo of the Family is an appeal to emotion. The firm is trying to make sure you realize the importance of making a will and how it will effect your family. ( especially your children)
  • The statutory division in the Act cannot be deviated from. None of your friends or other relatives could benefit from your estate, nor would it be possible for any of your estate to be bequeathed to charities. You have no choice regarding who administers the estate. The Administrator will be appointed by court order. While anyone can apply to do this, preference goes to next of kin (usually the spouse, then children, then parents). If no one applies to do so, the Official Administrator for British Columbia will perform the task. This often prolongs the process. Court ordered appointment of an Administrator usually increases the legal costs to your estate. If you have outstanding debts when you die, your creditors will have to agree to the appointment of your Administrator without bond. If any of them don't agree to this, the court may require your Administrator to post a bond to protect the estate's assets. If you don't have a will, you cannot designate guardians for your children who are under the age of 19. If you have children younger than 19 when you die, their share of your estate will be paid to the Public Guardian and Trustee. It will be administered by this office until they reach the age of 19. You won't have any control over how the monies are paid out for the benefit of your children. Requests can be made for funds before they reach 19, but it's up to the discretion of the Public Guardian. Typically all assets must be converted to cash. Family heirlooms may not stay within your family. These heirlooms will be sold, and the proceeds distributed rather than passing down to your family members. The estate cannot be distributed until one year after your death. Some of your beneficiaries may experience financial hardship in the meantime, especially after payment of funeral expenses. You'll lose the opportunity to take advantage of any legal, tax or estate planning techniques that would have sped up the distribution of assets to your beneficiaries.
    • Jennifer Rienks
       
      In addition to the photo, much of the text in this section of the site is focused on how your family will be affected. However it also mentions what will happen to your estate and family possessions in the case of your death. Death is a scary thing for most people and therefore they do not want to talk about it, or even think about it. That is why it is important that the Lawyers involved attempt to sooth as many fears as possible for the clients especially regarding what will happen after they are gone and how a will, can make a difference.
  •  
    Why make a will page on Chahal Priddle site
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
eliza ediger

The Morgan Horse - 2 views

  • Beginning in 1789 from a single stallion, Justin Morgan, today’s Morgan continues to carry the features of its founding sire.
    • eliza ediger
       
      the first paragraph of this site tells a little about the Morgan horse. It also discribes the horse, making it sound like a well built horse, that can be used for any riding type. Finally they end the first paragraph, telling us that once you have one Morgan you would most likely like another.
    • eliza ediger
       
      This paragraph appeals to character, since the first morgan horse was so willing and strong the Morgan today should carry some of the originals personality.
  • A short broad head, small sharp ears, a long laid-back shoulder, deep body and straight, clean-boned legs, make the Morgan the choice of both casual rider and the earnest professional. Once you have owned one Morgan, you will want another.
    • eliza ediger
       
      Black and white picture, show the old roots of the Morgan horse breed, this lets you feel comfortable if someone wants to learn more or thinks of buying a Morgan horse.
  • ...8 more annotations...
  • Agility, athletic ability and stamina, make the Morgan and ideal working horse - whether it is used for stock horse events, competitive trail riding, or jumping. The in-bred ground-covering trot make the Morgan the first choice as a driving horse, for pleasure or show.
    • eliza ediger
       
      What types of riding the morgan horse is used for and is good at is described in short paragraph, showing how much the horses can do and how useful this horse can be.
  • The Morgan Horse     Athletic, Agile and Active For Sport, Pleasure and Show Alert, Intelligent and Kind
    • eliza ediger
       
      This website has a kind of slogan for the morgan horse, this would apeal to emotion.
    • eliza ediger
       
      The website colours are shades of green and white. The white is useful for contrast between the words and pictures making the words easy to read and pictures standout. Altrough the green looks good on the title banner and menu bar, the green colour around the page seems not to go good with the website.
    • eliza ediger
       
      The title banner has show pictures of morgan horses and some morgans relaxing. This banner's green shade is relaxing and comforting, it makes the Alberta Morgan Horse Club seem like it will be a comfortable environment to learn about the activities of the Morgan horse.
  • And did someone mention Verstatile?
  • The finest and oldest of North America’s light horse breeds     The Horse with a Future     Elegant, Willing and Versatile
    • eliza ediger
       
      Appeals to pathos, by saying that his horse has a future and has had a historicla past.
  • Sales of Alberta-bred Morgan horses throughout Canada and the United States attest to the high quality of stock produced
    • eliza ediger
       
      This appeals to logic beacause if some one is buying a morgan horse to breed or show, they would want a "well-bred" horse. And this site is saying that the horses bred in Alberta are sold in Canada and the United States. So if you want a horses they say you could get a good one from Alberta.
    • eliza ediger
       
      All the pictures of the morgan horse doing different disciplines, shows and pleasure riding shows how the horse is verstatile. These pictures appeal to emotion because the rider who gets a morgan could use them for anything. And logic because they may want a hore that is willing to do whatever discipline they want to pursue.
Antonia Gujinovic

Women and heart disease infographic - Heart and Stroke Foundation of Canada - 0 views

    • Antonia Gujinovic
       
      This picture quickly and effectively shows the number of deaths from heart disease and how much more common it is in women then in men. (pathos and logos)
    • Antonia Gujinovic
       
      This fact shows how much more common heart disease really is than breast cancer. The site is trying to prove and changes peoples perception that heart disease not only is more common in men than in women, but it is also leads to more deaths than breast cancer. (pathos and logos)
    • Antonia Gujinovic
       
      This graph is meant to portray the numbers of death in women from heart disease by province and territory in Canada. It is misleading. It gives just a number of women who have passed away in each region making it look like Ontario is the province to stay away from. If they had created a graph using percentages of CVD in women compared to the population of women for each region then we would be able to see the rates of disease for each population. The way the graph is done now may send people packing for Nunavut. (logos)
  • ...1 more annotation...
    • Antonia Gujinovic
       
      This is a great break-down and quick way of showing what can greatly increase a woman's risk of heart disease and by how much. Because it is so concise the information is more useful and likely to have a greater effect on the reader.
J.Randolph Radney

How to Manage a Group Project in Google Wave - Google Wave - Lifehacker - 0 views

  • Here's how to manage a group project in Wave.
  • To keep all the project-specific waves into a single bucket, the first thing all the members of your group should do is agree on a project-specific tag.
J.Randolph Radney

YouTube - Emerging Tech Talk #40 - How to Use Google Wave For Collaborative Conference ... - 1 views

  • In this screencast, host Dan York shows how Wave was used at eComm Europe (http://ecomm.ec/ ) and how you can set up public waves so that you can do this kind of collaborative work at a conference or event.
Jordan Turgeon

Kinect - Xbox.com - 2 views

shared by Jordan Turgeon on 23 Nov 10 - No Cached
    • Jordan Turgeon
       
      Easily understandable heading list of different sections of the web-site
    • Jordan Turgeon
       
      Videos provide an insight towards how the product is used. Also, it promotes a fun factor for various ages and families alike
    • Jordan Turgeon
       
      Similar heading style that directs people to specific and well-identified areas. The added colours makes them easily distinguishable
  • ...19 more annotations...
    • Jordan Turgeon
       
      Lots of visuals which help the reader further understand the product without the need for large amounts of text
  • You are the controller. No gadgets, no gizmos, just you!
    • Jordan Turgeon
       
      Strong statement and direct. States exactly what the product does up front
  • Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.
    • Jordan Turgeon
       
      Gives a small description of the product in text. It supports the given images by providing meaning to what the people are actually doing. It's simple and short so people will take the time to read or skim it
    • Jordan Turgeon
       
      Clever use of drop down menus. Prevents unnecessary clutter
    • Jordan Turgeon
       
      Neat features; however, they should be placed on another page for those who are interested. All these do is slow the page down and provide distractions
  • Controller-free gaming means full body play. Kinect responds to how you move. So if you have to kick, then kick. If you have to jump, then jump. You already know how to play. All you have to do now is to get off the couch.
    • Jordan Turgeon
       
      Generally points towards the involvement of a form of physical activity - something that is an issue today
  • It's All About You Once you wave your hand to activate the sensor, your Kinect will be able to recognize you and access your Avatar. Then you’ll be able to jump in and out of different games, and show off and share your moves.
    • Jordan Turgeon
       
      Gives a personalized image of what the product actually does and is supported with the given picture. This implies you are in control
  • Endless Entertainment Enjoy HD movies, music and sports through Xbox LIVE without any extra accessories. Just use a wave of your hand or the sound of your voice to enjoy 3,500 games on ESPN, HD movies through Zune, streaming music from Last.fm.
    • Jordan Turgeon
       
      Adds persuasive appeal by commenting that almost anything you'd want can be accessed from one common place using this device
  • Something For Everyone Whether you’re a gamer or not, anyone can play and have a blast. And with advanced parental controls and movies for the family, Kinect promises a gaming experience that’s safe, secure and fun for everyone.
    • Jordan Turgeon
       
      This statement argues that this product is good for anyone, and not just gamers. The whole family can have fun and enjoy
  • You're Ready to Play Easy to use and instantly fun, Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in.
    • Jordan Turgeon
       
      creates appeal using ease of use and fun as a basis
  • Games For Everyone
    • Jordan Turgeon
       
      Repetition that increases the message that this product is fit for anyone
  • More Than Just Games
    • Jordan Turgeon
       
      Further repetition - lets people know again that you can do more than just game with this product
  • Games Anyone Can Enjoy Kinect™ for Xbox 360® has a collection of games to suit any style of play. And they're designed for full body play, so each one is as unique as the person playing them. Yep, that means you.
    • Jordan Turgeon
       
      More repetition aimed at diverse levels of enjoyment and uniqueness. It's different for everyone
  • Xbox 360 and Xbox LIVE offer more than just games With Xbox LIVE, whole world of extraordinary entertainment experiences await, including music, movies, Facebook and more.
    • Jordan Turgeon
       
      Again re-iterates the other possibilities this product offers
  • *Media content sold separately. Zune music streaming requires an Xbox LIVE Gold membership and a Zune Pass subscription. Live sports and highlights from ESPN on Xbox LIVE requires an Xbox LIVE Gold membership and and ESPN3.com affiliated broadband provider and may include affiliate-specific access requirements. See ESPN3.com for providers. **190 MB storage required. ***Download tokens included in marked packages at launch, at participating retailers, while supplies last.  80 MB required to download from Xbox LIVE.
    • Jordan Turgeon
       
      Necessary information but it's not something they want people to see - smaller fonts and colours that blend in
  • Which Kinect bundle is right for you?
    • Jordan Turgeon
       
      Statement in large font that attracts the attention of the reader. Makes them think an option is right for them
    • Jordan Turgeon
       
      Cool design that attracts attention to the center of the page
    • Jordan Turgeon
       
      Seems like something is missing from this side. And I don't think grey is the best colour for this spot. It conflicts with the happy environment they are creating in the middle section of the page
  • Why Kinect?
    • Jordan Turgeon
       
      Catches the users attention - they will be attracted to the information that follows
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

    • salma moideen
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
Kim Tuerlings

How Disney Works to Win Repeat Customers - BusinessWeek - 1 views

  • Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
J.Randolph Radney

How to create a great Prezi by Adam Somlai-Fischer on Prezi - 0 views

  •  
    This is a prezi demonstration.
Annie Wong

Apple: It's All About the Brand - 1 views

    • Annie Wong
       
      This site appeals to many readers because of all the different sections they provide. The tabs keep the page organized and easy to use.
    • Annie Wong
       
      Paragraphs are kept short, and with spacing in between.. allows for an easier read
  • Move over Michael Bull, there's a new "Professor iPod" in town
    • Annie Wong
       
      There is a tone in this sentence.. can't quite put my finger on it.. I almost want to say sarcasm/humorous? Or like a radio announcer..
  • ...19 more annotations...
    • Annie Wong
       
      the ads on the side here are slightly distracting.. makes the eye wander from the actual content.
  • Giesler has researched and written extensively on technology, consumption and marketing. He has
    • Annie Wong
       
      This whole article uses the element of exemplification. The author is Leander Kahney, but not once in the article does he speak/have input.. it is all based on his interview of Markus Giesler and his research findings/experiences.
  • storing the soundtrack of a lifetime, as well as names, addresses, calendars and notes.
    • Annie Wong
       
      iPod is a person's second brain
  • entirely new beas
  • IPod and user form a cybernetic unit," said Giesler. "We're always talking about cyborgs in the context of cultural theory and sci-fi literature, but this is an excellent example that they're out there in the marketplace.... I have seen the future, and it is called the cyborg consumer
  • users give their iPods names
  • hybrid entertainment matrix -- iPod, computer and music store
  • "Consumers often say the iPod has become part of themselves," Giesler said. "The iPod is no longer just an instrument or a tool, but a part of myself. It's a body extension. It's part of my memory, and if I lose this stuff, I lose part of my identity.
    • Annie Wong
       
      Points out to readers and consumers just how much the iPod means to them.. makes them realize just how much they rely on their iPods.. and just how sad/devastating it could be if they lost it.. pulls on the emotional strings
    • Annie Wong
       
      Refers to iPod as a part of themselves, would be lost without them
  • allow consumers to become "technotranscendent
  • They're not sitting in front of the TV, they're inside the game
  • "They're not sitting in front of the TV, they're inside the game
    • Annie Wong
       
      gives examples of what he means by transcendence
  • "hybrid entertainment matrix"
  • online music stores,
  • iPod, a computer, the internet,
  • a revolutionary device that transforms listeners into "cyborgs" through a process he calls "technotranscendence."
    • Annie Wong
       
      and to the listeners as "cyborgs" or robots
    • Annie Wong
       
      personification.. refering to the iPod as a beast..
  • only really useful when it's interconnected
  • Pod is important
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

    • Kimberly McCoy
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
       
      The red against the green background caught my attention.
    • Kimberly McCoy
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
anonymous

SmartKlean.com , how it works - 0 views

    • anonymous
       
      The green ball appeals to your logic in understanding that green things are eco-friendly. The pictures of the minerals inside the ball help you understand that there is something involved in cleaning your clothes, even if it is not detergent. Your brain understands that a substance of some sort will do cleaning while an empty ball would not.
    • anonymous
       
      The review of someone using the product applies to character. If you see good reviews on a product you are more likely to believe the product works.
  • “I am no longer a skeptic. This thing really works!”
  •  
    How it Works
anonymous

SmartKlean Laundry Balls | Producto Ecologico | Ecobola de lavar - 0 views

    • anonymous
       
      The first video clip of the laundry ball in front of a blue sky ad green grass appeals to your emotions. This laundry ball must be safe because it is displayed with healthy living outdoors.
    • anonymous
       
      the colours of the writing blue=clean green=environmental pink=catches your eye, help give you a sense of how good the product is. Seeing the green all over the page shows how much more it is environmental, all of the blue on the page shows you how clean and easy it is to use, while the pink attracts you to different ideas and other information on the product
  •  
    Home page SmartKlean
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
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