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farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Breanne Lapointe

Home - This Recording - 0 views

    • Breanne Lapointe
       
      The author is stating how she will be organizing her ideas in this article; by using a list.
  • Being in constant contact via Facebook, Twitter, Tumblr, texting and very rarely an actual telephone call makes it hard to not completely get sick of someone or immediately see what glaring social flaw they have that is the reason for them being single.
    • Breanne Lapointe
       
      Author is arguing based on emotion (pathos). She believes that using social media has a negative impact on trying to find the right person because everything is public and you don't have any mystery about learning about a someone new, as compared to meeting someone face to face.
  • ...25 more annotations...
  • He was just eating pizza and wheezing. Needless to say, I put my half slice down, walked up the stairs and never came back. I couldn’t even bring myself to break up with this guy in person after a couple months of dating.
    • Breanne Lapointe
       
      The suthor is trying to persuade her attitudes about turn off's, based on her feelings. Here, she is using the example of breathing loudly while eating to focus on negative emotions.
  • Turn Me Off
    • Breanne Lapointe
       
      Basic Title, not very creative or persuasive.
    • Breanne Lapointe
       
      Picture of what appears to be a couple, not to sure about the significance of this particular photo. Perhaps using pictures that follow the bullets on the list would be more effective.
    • Breanne Lapointe
       
      The author is arousing the reader's involvement with the use of her words and sentences to convery information in order to persuade the reader to take the author's point of view.
  • Truth be told, breathing loudly while eating was only one of this guy’s many major problems. I overlooked many of them because he was a Brazilian god who worked in my campus restaurant and used to talk about amazing directors when he served me. But when I look back on the couple times that we had sex and the couple more times that we went out on real dates all I can remember is him huffing and puffing while he shovelled sushi into his mouth.
    • Breanne Lapointe
       
      Here the author has switched from giving a brief explanation of her turn off's to a point form list of her turn off's. The author is emphasizing ideas here and is making it reader friendly, instead of having to read a million paragraphs.
    • Breanne Lapointe
       
      Throughout the essay, the author has effectively used white space between paragraphs to seperate texts using the chunking technique. Good use of access, helps the reader understand importance of each point she has on her list.
    • Breanne Lapointe
       
      The author organize's this article by usinging a larger font on some of her "turn off's" on her list.
    • Breanne Lapointe
       
      Embarassing myself in front of them - The author is clearly stating why she would end it with a guy. She then gives proof with examples in the following body.
    • Breanne Lapointe
       
      The author is using graphics of couple's as visual appeal.
    • Breanne Lapointe
       
      Either the author, or the the website layout is using the color read for the heading of the article. It makes it stand out a little bit better than black would but the font size is still pretty small.
    • Breanne Lapointe
       
      Again, the author is trying to emotionally persuade the reader to what she believes are turn off's in men. She has no ethical or logical grounds, she is arguing emotionally.
    • Breanne Lapointe
       
      The comments - There are many comments that refute what the author is saying. They are giving a contrary, emotional view to the authors. Her arguments themselves are one-sided because they are just her views. The comments add to this article because it shows an opposing view and allows for alternatives.
  • 61 Comments
  • ONLY
  • ONLY
  • ASKING
  • ONLY
  • ONLY
    • Breanne Lapointe
       
      The author using caplocks is emphasizing the importance of the words she is using.
    • Breanne Lapointe
       
      Name of Website - Not very appealing to the eye because of color and size. You focus more on the ad beside it than on the website title itself.
  • I recently made a giant list of turn ons and turn offs in a notebook
    • Breanne Lapointe
       
      Using icons and having the ability to share articles = effective because then it increases total views of page.
pardeep tiwana

Ladies Only Fitness - 1 views

    • pardeep tiwana
       
      Ethos : BCRPA certified for over 10 years
    • pardeep tiwana
       
      Logs: This is the third time that " Come join the party!" has appeared in the text/picture
    • pardeep tiwana
       
      This is for logos, using scientific reasoning inoder to presuade the audience into going the gym.( offers these foods)
  •  
    The poster of this exercise class shows credibility by stating that there have been millions of people who enjoy dance as an exercise. It also captures feelings such as joy and gratification. The text " join the party " is bigger than any other text on the poster for the reason of capturing the audience attention along with appealing to emotions.
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
Sultan Lalani

Apple's app store hits the 10 billion downloads mark | Markets | Headline News | Canadi... - 0 views

  • The company has sold tens of millions of iPhones since the device launched in 2007 and continues to expand the use of apps with its iPad tablet computer. Its app store has drawn an army of software developers hoping to piggyback on the company's success. The store now boasts more than 350,000 different programs for the iPhone, iPod Touch or iPad. Apple said it would give the 10 billionth person to download an app a $10,000 gift card to its iTunes store, which now offers movies and TV shows along with digital music files. The prize went to Gail Davis of Orpington, Kent, in the U.K. She downloaded a free game app called Paper Glider.
    • Sultan Lalani
       
      You cansee how Apple is improving. Not only Apple but technology over the world itself moves every second.
trehbein

Peace River Coal | About Us - 0 views

  • PRC  conducts
    • trehbein
       
      Too many spaces between these words; takes away from credibility.
  • The Peace River coalfield, which extends for 400 km through the northeast part of British Columbia, was first discovered in 1793. Due to lack of infrastructure, mining in the early days was limited to small operations serving local needs. The expansion of steel production in the mid-1960's, led by the Japanese steel mills, stimulated exploration for metallurgical (coking) coal on a global scale. Within ten years the majority of the land within the Peace River coalfield with coal mining potential had been acquired and explored by various mining and oil companies.
    • trehbein
       
      Flashback: This paragraph talks about an earlier time in the company's history in order to give the reader a better understanding of how the company started out, and how it has progressed.
  • Tumbler Ridge has a population of approximately 3,300 people and sits on the edge of a vast, little-explored wilderness. Isolated, yet still accessible, the pristine mountain ridges and valleys around the town abound with rich natural resources and wildlife.
    • trehbein
       
      Imagery: The use of descriptive language to add appeal to the prospect of living in the area near the mine.
  • ...1 more annotation...
  • Tumbler Ridge was established in the early 1980s to service the Quintette and Bullmoose Mines, which were anticipated to provide 100 million tons of metallurgical coal to Japan in its first 15 years
    • trehbein
       
      Narration: The recounting of an event to give more insight into the company's origins.
J.Randolph Radney

InformIT: Using Social Media to Create a New Type of Social Business: Design for Reputa... - 0 views

  • By the time United did come back and offer to reimburse David, he asked for United to give the money to charity. United Airlines stock plummeted 10%, costing shareholders $180 million dollars, for a $1,200 claim on a guitar!
  • a newspaper and news channel will often check their facts and do some investigative study before going public. In the blogosphere, you can’t count on that level of investigation, and thus it can be difficult to understand whether information is valid or just one person’s biased opinion.
  • The rewards of becoming a Social Business far outweigh the risk, however, but not without careful planning and management.
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