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Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views

www.miniweb.tv/...advertising-services personalisation customisation miniweb EPGs
shared by Alex Street on 19 Oct 10 - No Cached
  • Alex Street on 19 Oct 10
     
    et of standard ad formats that are adapted to TV screen  Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
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BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite addressableadvertising targetting blackarrow
shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
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How much more CPM does interactive video ads command vs typical pre-/mid-roll video ads... - 0 views

www.quora.com/-video-ads-on-Hulu-or-You-Tube youtube advertising cpm USTV hulu
shared by Alex Street on 19 Jun 12 - No Cached
  • CPM rates for ads on Hulu and YouTube are, on average, $45 and $10,
  • or Tremor Video, th
  • CPM rates on Hulu far surpass rates on Youtube
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comScore Charts YouTube's Volcanic Eruption as 2nd Leading Video Ad Property - Search E... - 1 views

searchenginewatch.com/...-2nd-Leading-Video-Ad-Property USTV advertising adminutes youtube
shared by Alex Street on 20 Jun 12 - No Cached
  • average viewer watched 424.6 minutes online video content on Google
  • 146.1 million unique viewers
  • 1.2 billion video ads during the month.
  • ...1 more annotation...
  • Google Sites delivered video ads for 129 minutes.
  • Alex Street on 20 Jun 12
     
    youtube minutage and uniques
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Germany TV market inc. ad market - 0 views

Germany TV market inc. ad market germany europe admarket germanTV
shared by Alex Street on 31 Oct 11 - No Cached
  • Alex Street on 31 Oct 11
     
    Pay TV -from pg 90 Ad market - pag 70ish VOD use - pg 101 TV via internet from pg 97
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U.S. Video Ad CPMs Steady, Rising Slightly | TubeMogul Blog - 0 views

www.tubemogul.com/...-cpms-steady-rising-slightly-2 cpm advertising onlinevideo
shared by Alex Street on 20 Jun 12 - No Cached
  • The average CPM in October was $10.08, up 5.1% from August’s average of $9.59 bu
  • 29.34 million pre-roll ad streams in the U.S., TubeMogul averaged daily clearing price per 1000 viewer
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Youtube To Introuduce New Channel Sponsorship Ad Model - 0 views

www.simplyzesty.com/...w-channel-sponsorship-ad-model cpm advertising onlinevideo youtube
shared by Alex Street on 20 Jun 12 - No Cached
  • pre-roll would also be higher than the industry average, amounting to roughly $20 CPM
  • Targeted marketing
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comScore Releases August 2011 U.S. Online Video Rankings - comScore, Inc - 0 views

www.comscore.com/...011_U.S._Online_Video_Rankings youtube cpm advertising USTV comscore hulu
shared by Alex Street on 19 Jun 12 - No Cached
  • average of 18 hours per viewer
  • content in August
  • Total U.S. –
  • ...11 more annotations...
  • 788,315
  • Hulu generating the highest number of video ad impressions at 996 million.
  • Specific Media**
  • % Reach Total U.S. Population
  • 162 million unique viewer
  • average viewer watched 18 hours of online video content during the course of the mon
  • Google Sites (5.7 hours) and Hulu (3.2 hours
  • 2.5 billion minutes during the month,
  • Video ads reached 50 percent of the total U.S. population an average of 37.6 times during the month.
  • duration of the average online content video was 5.3 minutes
  • 1.3 percent of all minutes spent viewing video online.
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What are average CPM rates for online sports ads in 2010? | Sports Marketing 2.0 | Pat ... - 0 views

www.coylemedia.com/...-for-online-sports-ads-in-2010 youtube cpm advertising USTV
shared by Alex Street on 19 Jun 12 - No Cached
  • Run-of-network pre-roll inventory is generating $10 to $15 CPMs.
  • YOUTUBE IS HELPING DRIVE THE OVERALL VIDEO CATEGO
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YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity youtube cpm advertising
shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
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Sky AdSmart "a success" - 0 views

www.csimagazine.com/...Sky-AdSmart-a-success.php addressableadvertising targetting sky adsmart forecasts
shared by Alex Street on 25 Nov 10 - No Cached
  • Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
  • Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.
  • Alex Street on 25 Nov 10
     
    Mediacom's forecast, 35% of all UK m
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48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads - 0 views

www.reelseo.com/tch-video-82-notice-mobile-ads usage usagedata O2 smartphones google apps
shared by Alex Street on 16 Jun 11 - No Cached
  • 81% browse the Internet
  • 68% use an app
  • 48% watch videos on their smartphone
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Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

www.nytimes.com/...24adco.html levi wieden&kennedy
shared by Alex Street on 22 Jun 11 - No Cached
  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
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