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shared by Alex Street on 08 Oct 10 - No Cached

shared by Alex Street on 23 Nov 10 - No Cached

joint targeted advertising solution for multichannel video operators in North America.
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two companies are integrating SeaChange’s AdPulse
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BlackArrow’s Advanced Advertising System t
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dynamic VOD advertising
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joint solution is expected to be released in early 2011
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nd will evolve to support multiple screens with a single platform.
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shared by Alex Street on 23 Nov 10 - No Cached

esigned to run in any cable headend or data center,
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BlackArrow Ad Decision Service (ADS)
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CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
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Real-time placement
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Ad Decision Service
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algorithms optimize
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SCTE 130-3 compliant
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placement opportunity decision engine
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program attributes, daypart, geography
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addressability criteria
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BlackArrow’s Request Decoration Services enhance addressability
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ntegration of content and subscriber data into the ad decisioning process
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internal or third-party data sources
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Optional local caching of data
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dynamic ad delivery across any on-demand platform
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shared by Alex Street on 23 Nov 10 - No Cached

integrating SeaChange’s AdPulse™ On Demand advanced advertising technology and Adrenalin™ fourth generation video back office with BlackArrow’s Advanced Advertising System
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shared by Alex Street on 23 Nov 10 - No Cached

shared by Alex Street on 23 Nov 10 - No Cached

Fox Cable Networks
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Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite.
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everage content information and anonymous subscriber data for audience addressability;
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shared by Alex Street on 25 Nov 10 - No Cached

Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
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Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.
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